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LOS ANGELES (CNS) - The California Highway Patrol Friday promised focused enforcement efforts during the New Year's holiday weekend.The CHP's Maximum Enforcement Period will start at 6:01 p.m. Friday and go through 11:59 p.m. Tuesday, when all available officers will be on duty, officials said.``Impairment of any kind while driving is illegal. Alcohol, cannabis or legal or illegal drugs can all affect your driving,'' CHP Commissioner Warren Stanley said. ``Impaired driving is a serious crime that can lead to an arrest, serious injury or death.''RELATED: California's repeat DUI offenders to use ignition interlocks in 2019The CHP promised to focus on impaired drivers but also watch for distracted driving, speeding and seat belt violations. Forty people died in collisions on California roadways during last year's New Year's enforcement period, the CHP said. More than two-thirds were not wearing seat belts.Last year, CHP officers arrested 936 motorists for driving under the influence during the New Year's holiday.Officials note there are alternatives to driving while impaired, including taxis, ride-hailing services, public transportation or calling friends or relatives. 1192

LOS ANGELES (AP) — People magazine has named Dr. Anthony Fauci, Selena Gomez, Regina King and George Clooney as the “2020 People of the Year.”The magazine revealed its list Wednesday morning as part of a year-end double issue with four covers.The four will be celebrated for their positive impact in the world during a challenging 2020.Clooney, Fauci, Gomez and King will be separately featured on the magazine covers of the issue, which is out Friday.Clooney is lauded for his advocacy work, Fauci for the fight against COVID-19, Gomez for aiding mental health initiatives and King for her support of marginalized communities.In this week's issue, PEOPLE introduces its 2020 People of the Year: George Clooney, Regina King, Dr. Anthony Fauci & Selena Gomez ? https://t.co/Y3whxiDseF pic.twitter.com/GdACmzVyZB— People (@people) December 2, 2020 858

LOS ANGELES — The U.S. Forest Service says a firefighter died battling a wildfire in the San Bernardino National Forest in California. The agency says in a news release that the death occurred Thursday as crews battled the El Dorado Fire. The name of the firefighter is being withheld until family members are notified.The El Dorado Fire was sparked on Sept. 5 by a pyrotechnic device used during a gender reveal party. According to a press release from Cal Fire, "those responsible for starting fires due to negligence or illegal activity can be held financially and criminally responsible.” Thursday's death marked at least the 36th death in a series of wildfires that have ravaged the West Coast dating back to mid-August. It's the first death recorded in Southern California — previous wildfire-related deaths had occurred in Northern California, Oregon and Washington state. 888

LONGMONT, Colo. -- Rosemary Bieker is the owner of a boutique store called Ivy Rose.“Ivy Rose has been in business a little over three years, and it’s a boutique full on on-trend clothing for women of all generations,” Bieker said.Bieker was inspired to start her own boutique after helping people look their best as a personal shopper for 15 years.“The store is a culmination of everything I’ve done in my career.”However, owning a small business is a fairly new endeavor for Bieker. So when the pandemic hit, it hit hard.“Business is down 50% from last year, so that in itself is a financial challenge,” Bieker said.Even with gloves, hand sanitizer and social distancing rules to stay safe, the truth is, fewer people are out shopping. Bieker says she had to learn how to do business virtually. The first step was upping her social media game.“I think I worked harder from March 17, when we were closed, until we reopened, than I ever have in the history of my store. Because you’re learning – like I didn’t know how to make a video, let alone a video of myself."After improving her social media, she knew she had to dig a little deeper to keep customers engaged. However, she didn’t want to go the e-commerce route – selling clothes through a website.“My passion is working with people and helping them one-on-one and wardrobing them and getting the feedback from them," Bieker said. "And e-commerce you basically put things in boxes, you ship them out.”Bieker doesn’t stand alone. Director of Denver Metro Small Business Development Center China Califf says most small businesses in retail thrive on the one-on-one connection with customers. That’s what sets them apart.“Maybe they didn’t have a product line that transitioned well to e-commerce but I’ve seen a lot of businesses that have been like ‘OK, now I have to enter into that space so I’m going to create something that’s aligned with what I already sell in my business and we’ll start with that,'” Califf said.Califf says the small business development center has received request after request of businesses seeking support to move business online. The center offers free consulting from industry experts and provides training courses.At Ivy Rose, Bieker found her own creative online solution. She calls it virtual shopping.“I schedule an appointment through Zoom," Bieker said. "And then what I do is I tour the store with the person just like if you were walking through the store yourself. So I go from rack to rack to rack. And that sounds overwhelming, but really it isn’t, especially if you’re interacting with the person.”Then Bieker rings up the purchase and can get it to the customer through shipping, curbside pickup or delivery if it’s local. Califf says the challenging growth small businesses have faced this year will help them in the future when competing with large companies that sell their products online.“It’s here to stay probably because when you think about diversifying your products and your sales channels, this is a good way to do it," Califf said. "And it’s an unfortunate time for people to be forced into that, but some of it will be lasting.”Bieker says her system has attracted new customers from out of state and she’s confident virtual shopping will continue even after the pandemic.“It’s fun. I enjoy it. It’s not that much different than someone being in the store.” 3377

LOS ANGELES (AP) — A fire early Friday destroyed a Southern California distribution facility that was used to ship items to Amazon customers. Authorities said employees got out and there were no reports of injuries. The fire briefly closed a nearby freeway as flames shot high into the air. The fire started around 5 a.m. Friday in Redlands, about 60 miles east of Los Angeles. The flames that engulfed the structure spread to some of the many truck trailers parked at loading docks. The facility was operated by a global logistics company that was dedicated to Amazon. A spokesperson said customer orders will be filled from other sites. 647

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