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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The moderators for the 2020 presidential and vice presidential debates have been announced.The Commission on Presidential Debates announced the moderators Wednesday morning for the events this fall.Chris Wallace, a host on Fox News, will moderate the first debate between President Donald Trump and former Vice President Joe Biden on September 29. It will be held at Case Western Reserve University in Cleveland, Ohio. This debate was originally scheduled to take place at the University of Notre Dame, however they withdrew citing coronavirus pandemic concerns.Vice President Mike Pence will debate Senator Kamala Harris, the democratic vice presidential candidate, on October 7 in a debate moderated by Susan Page, the Washington Bureau Chief at USA Today. The one and only vice presidential debate will be held at the University of Utah in Salt Lake City, Utah.Trump and Biden will face-off again on October 15, moderated by Steve Scully who is a political editor at C-SPAN, and on October 22 moderated by Kristen Welker, White House correspondent for NBC News.The October 15 event will be held in Miami, after the University of Michigan withdrew citing coronavirus pandemic concerns. This debate format will be more like a “town meeting,” according to the commission and agreed to by both parties. Questions will be asked of both candidates by citizens in South Florida.The last scheduled presidential debate is planned for Belmont University in Nashville.At this time, all four debates are scheduled for 90 minutes. With the exception of the October 15 debate, the other events will be formatted to have the moderator asking questions and allowing the candidates 2 minutes to respond.The segments and topics will be determined by the moderator and announced closer to the event date. 1796

The plane behind Lion Air's crash off Indonesia was one of Boeing's newest and most advanced jets. It was just two months old and with 800 hours under its belt, so experts are baffled as to what exactly caused the 737 MAX 8 to crash.While no information has been released yet as to why the brand-new plane crashed into the sea 13 minutes after takeoff,?FlightRadar24 has published data that shows the plane behaving erratically during takeoff. When a plane would normally be ascending in the first few minutes of flight, the Lion Air jet experienced a 726-foot drop over 21 seconds.Aviation expert Philip Butterworth-Hayes told CNN that the data was unusual -- especially since takeoffs like this are typically controlled by the plane's automatic systems."This doesn't fit an automatic flight profile," Butterworth-Hayes said while studying the data. "Unless, the aircraft was trying to correct itself at the time for a number of reasons.""This shows an unusually unstable vertical flight profile," he added."Exactly at the same time as the speed increased there was an altitude dip, which meant that at that point there was quite some loss of control."The plane, which has only been in operation since August 15, was carrying 181 passengers as well as six cabin crew members and two pilots, bound for Pangkal Pinang on the Indonesian island of Bangka.Former US National Transportation Safety Board air crash investigator and CNN aviation analyst Peter Goelz told CNN the data clearly showed issues with both the speed and altitude of the plane."There is something obviously wrong in both the air speed and the altitude which would point to the flight control systems," he said. "These are fly-by-wire systems -- highly automated -- and pilots may not be able to troubleshoot failures in a timely manner." 1818

The jury in the trial of former Donald Trump campaign chairman Paul Manafort will return to court Friday morning for its second day of deliberations.After a full day Thursday, the jury hadn't yet reached a verdict on the 18 counts of tax evasion, bank fraud and hiding foreign bank accounts brought by special counsel Robert Mueller as part of the investigation into Russian interference in the 2016 US election.The trial carries major implications for the future of the Mueller investigation. The President has repeatedly called the probe a "witch hunt" that hasn't found evidence of Russian collusion with his campaign, and Trump's allies in and out of the White House say the special counsel should wrap things up.An acquittal of Manafort would add to criticism that Mueller's investigation hasn't been worth the time and expense. 841

The pandemic has more people wanting to learn more about their medical history. Several services can already track relatives and piece together a family tree. But now, you can do the same for your health.In her radio show and podcast "Passport Mommy," Michelle Jerson talks about all things motherhood."We cover everything that parents are going through," Jerson said.Jerson said she chose that name because she says motherhood is a journey. These days though, Jerson is on her own personal journey — wanting to know everything she can about her family health."As a new mom, I want to pass that information on to my children," Jerson said. "I want them to be educated. I want them to have as much knowledge as they can have so they can make informed decisions. So, when they go to the doctor's office, and they ask those first few questions about family history, they're not saying, 'I'm not sure.'"But she says it's even more complicated than that."My mom was adopted, and she never found out who her biological father was and just recently found out who her biological mother is," Jerson said. "She did get some limited information health-wise, but for me, it's very important for us to find out as much as we can about our family history and our health."Jerson heard about a new test from Ancestry — one of the leading genealogy services — that provides a DNA analysis of a user's health. Jerson sent off the saliva sample test and is awaiting results.Dr. Sarah South, the Vice President of Ancestry Health, says scientists look at DNA to see if a person is more at risk for common inherited conditions — things like cancer, heart disease, high cholesterol or blood disorders."This isn't just information about something that might happen. This is information about what might happen but also how to prevent it," South said.There's still a lot to learn about this kind of science, but South says finding out health information can be both empowering and reassuring — especially now.South says that during the pandemic, they've been getting a lot more interest."Certainly, this pandemic has just heightened people's awareness of taking preventive action," South said. "So, it's absolutely top of mind for a lot of individuals who now recognize that taking care of preventative and taking care of their health, being in that driver seat. This is the right time for it, and the technology is clear."South says that regardless of what a person may or not learn from the test that it's still important to get regular health screenings. After receiving results, people should discuss what they discover with their doctors and make sure they follow up with preventative care — and remember that not every disease is linked to genetics.South also says that moms are usually the health care managers within families, as they tend to have the most interest. With that in mind, Jerson says she's taking the time to learn more about her own lineage."It's really empowering to know that we have a way to do this and that, yes, there are still states that have the adoption records locked and sealed so you can't even get access to them," Jerson said. "So, any way that you can do (research) on your own, I think is great."Whatever her test results yield, it's just the beginning of a larger mystery that could hopefully open a lot of doors. 3338

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