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With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

WASHINGTON (AP) — The Supreme Court is allowing the Trump administration to continue enforcing a policy that makes asylum-seekers wait in Mexico for U.S. court hearings, despite lower court rulings that the policy probably is illegal. The justices' order comes Wednesday over a dissenting vote by Justice Sonia Sotomayor. It overturns a lower court order that would have blocked the policy, at least for people arriving at the border crossings in Arizona and California. The high court action comes a day before the lower court order was to have taken effect. Instead, the “Remain in Mexico" policy will stay in place while a lawsuit challenging it plays out in the courts. 685

WASHINGTON – No cramped leg space and blah entertainment in coach for Bei Bei, the giant panda at the Smithsonian's National Zoo in DC. He's off to China this week -- and he's traveling in style.As if flying in his own Boeing 777F private plane dubbed the Panda Express is not enough, handlers will be feeding him his favorite treats during the trip. And the zoo is asking for song recommendations for a mixed tape for the long trip -- just change the title of the original from "baby" to "Bei Bei.""Bei Bei, It's You," and "Bei Bei, Love" were just a few of the suggestions so far.Bei Bei was born at the zoo in 2015, and an agreement with China stipulates that all cubs born at the zoo must move to China at age 4, the zoo said on its 749

Twelve-year-old William Burton wasn’t just winded when he collapsed Tuesday during Little League practice in Grayson, Kentucky. He was having a heart attack, and none of his teammates knew about the life-saving device in his backpack. Serendipity in the form of a nearby ambulance likely saved his life. His parents don’t want to have to count on it twice.“We were fortunate enough to have the emergency crew or the ambulance close enough to get there in time, but most people are not that lucky,” his mother, Amy Burton, said Thursday. William has a heart condition called long QT syndrome, which makes him prone to irregular heartbeats and sudden cardiac arrest. He keeps an automated external defibrillator (AED) with him at all times to ensure his safety, his mother said.As the family learned Tuesday, that only helps when the people around him are aware of it. His baseball team, which he had joined only a short time before, wasn’t. They attempted CPR while William gasped for air and his pulse faded.Then it stopped. Amy Burton doesn’t like to think of what would have happened if paramedics hadn’t arrived and resuscitated him with their own defibrillator.William would be airlifted to Cincinnati Children’s Hospital Medical Center, where he spent the next two days sedated and recovering in intensive care. His family still wasn’t sure whether or not he would survive.He came off his ventilator for the first time Thursday."He asked me what happened, and I said 'You collapsed at the ballfield at baseball practice,’” his mother said. “He said 'Well, did I catch the ball?’”Although Amy Burton said she was grateful for the quick response of paramedics and Children’s Hospital, William still has weeks of recovery ahead.She hopes the incident will remind other teams and schools of the importance of keeping AEDs on hand and ensuring anyone in a leadership position — a coach, a teacher, a principal — knows how to use one in an emergency.“When they’re a permanent fixture there, all sports coaches, all faculty and staff are going to know it’s there and grab it immediately,” she said. “It’s important because CPR can keep the blood pumping, but an AED can actually restart the electric system of the heart.”As for William, she said: “He has been a miracle, an absolute miracle. They cannot believe how quickly he has recovered. Literally yesterday he was fighting for his life. We didn’t know if he would make it.”The family anticipates significant medical costs as a result of William's prolonged hospitalization. Anyone interested in making a contribution 2592

WASHINGTON, D.C. – Three different people who protected students from gunmen in 2018 and 2019 are being celebrated by the Congressional Medal of Honor Society. The society is honoring Oregon teacher Keanon Lowe, North Carolina student Riley Howell, and Texas student Christian Garcia with its 2020 Citizen Honors Awards. The awards are given to people and organizations that exemplify the values embodied Medal of Honor: courage, sacrifice, commitment, integrity, citizenship, and patriotism.Lowe and Howell are both being honored with the society’s Single Act of Heroism Award. Lowe, a teacher and coach at Portland’s Parkrose High School, made headlines in October when he disarmed a student with a loaded shotgun and then embraced him. He’s attributed with saving the lives of the students and faculty of the school. 832

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