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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

ST. LOUIS — A white couple pointed guns at protesters in St. Louis, Missouri, as the group marched toward the mayor's home, demanding her resignation.A social media video showed the armed couple, a man and a woman, standing outside their home Sunday evening, shouting at protesters, while people in the march urged the crowd to ignore them.The woman brandished a handgun, while the man held a long gun. 410

Sexting among teens and younger children has increased over the past decade and poses a growing challenge for educators and parents, according to a new study.One in four young people said they'd received sexts, and one in seven reported sending them, according to the study, which was published Monday in the journal JAMA Pediatrics. The research included data from 39 separate research projects conducted between January 1990 and June 2016, with a total of 110,380 participants, all of whom were under 18 -- with some as young as 11.The researchers focused on data since 2008 and found an increase in sexting among young people.The increased number of young people involved in sending or receiving sexually explicit photographs or messages has corresponded with rapidly expanding access to cell phones.With that trend in mind, the study's authors suggest that "age specific information on sexting and its potential consequences should regularly be provided as a component of sex education."Why sext? 1008

SOLANA BEACH, Calif. (KGTV) -- A city of Solana Beach plan to redevelop part of the City Hall parking lot into affordable housing didn't generate any interest from developers. The city says not one builder responded to the request for proposals it issued last spring to build 19 affordable units on the City Hall property, which is across the street from its exclusive coastal bluffs. Solana Beach Mayor David Zito said it's hard to pinpoint why no developers were interested since none applied. "Projects that include affordable units can be more challenging to deal with due to potential local resistance," Zito said. "This provides an initial barrier that simply needs to be overcome. Developers would typically want the possibility of a greater return in order to take on additional risk and these types of projects typically provide less return."Zito added another issue was the requirement to keep the public parking at City Hall, which raised costs. Solana Beach, with a rent that averages more than ,000 a month, currently has zero affordable housing units. The coastal city approved a 10-unit complex down the block from City Hall in 2014. It survived a lengthy legal challenge but still has not broken ground largely due to funding. That has left many workers who have jobs in the city's restaurants, hotels and quaint shops to commute from far away, or to live in groups nearby."In my complex there's like four people living in a condo," said Mary Lou Bottino, who has lived in Solana Beach for more than 20 years. Solana Beach is now turning its attention to its 117-space Distillery Parking lot across from Fletcher Cove. The City Council could vote Wednesday to send out a new request for proposals to turn that lot into a 20-unit complex. This time, the city may not require the developer keep the public parking available, a staff report says. 1870

SOLANA BEACH, Calif. (KGTV) -- Dozens of people gathered in front of a post office in Solan Beach Tuesday morning with signs in hand, pushing for the protection of the U.S. Postal Service.Tina Zucker, one of the organizers of the rally, said, “I just would like our country to have a postal service that works and to have a government with people who support it and don’t take it into our political realm.”As a succulent grower, Zucker has relied on the postal service for the last 15 years. She said there’s been a noticeable delay in delivery times.This comes as the U.S. Postal Service had announced the removal of hundreds of mail processing machines across the country and warned 46 states it may not be able to process all mail-in ballots in time to be counted for the election.“This has to get handled. You know, it’s America. This is the United States of America. We are bigger and better than the way things are going. And with the pandemic, we have to be able to vote with ballots. We need to be able to mail in our ballots with confidence,” Zucker said.At around the same time the rally was held in front of the location on South Sierra Avenue, the U.S. Postmaster General announced those changes won’t happen until after the election to reassure people that the postal service can handle mail in voting.Organizers said though there weren’t big crowds of people at this rally, they felt it was important to voice out their concerns and let the employees of the postal service know they support them.Susana Arnold, one of the organizers, added, “It’s really about if you see something that’s not right, you say something.” 1640