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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy. 4534
Who doesn’t like a bargain? In honor of dads across America, a number of companies are offering discounts this weekend for Father’s Day.According to RetailMeNot, American consumers are planning on spending an average of per person on Father’s Day.And if you’re wondering what dad wants, RetailMeNot suggests giving a gift card.The top choices for Father's Day gifts include:40% prefer a gift card32% would like dinner from a restaurant27% would like an at-home prepared meal27% prefer clothing18% would like an alcohol purchaseIf you’re looking for a last-minute gift or to take advantage of a discount, here is a partial list of deals for fathers across the US (Note, participation may vary):Chili’s: On June 19th through June 21st, Chili’s is offering a 6 ounce Sirloin and lunch portion of Chicken Fajitas for its 3 for menu.Columbia: The outdoor clothing retailer is offering 25% off across its website this weekend.Eddie Bauer: Eddie Bauer is offering an additional 10% off of 50% by using code “EXTRA10” this weekend.El Pollo Loco: The restaurant chain is giving dads prizes like e-gift cards, grill sets and a grand prize of a ,050 custom Imperial Grill and grilling lesson from a top Grill Master. The promotion is on the company’s Instagram page.Kohl’s: By using promocode “DADSDAY,” customers can get a 20% off discount on select items.Whataburger: Now through June 28 at participating locations, customers can purchase one Honey BBQ Chicken Strip Sandwich and get a second one free. Customers can earn the free sandwich by downloading the restaurant’s smartphone app.If you’re looking for restaurant gift cards, Applebee’s, Cheesecake Factory, and the Olive Garden are all offering an additional gift card with the purchase of a gift card. 1776

When we first met Mark Lee Jr. in 2018, he had been working with the group Justice for TEDD Handlers to try and reunite with his K-9 partner Rayco. The two were part of the Army’s bomb detection team.Lee was injured in Afghanistan and left in 2012. It was the last time he saw Rayco.Also in 2018, a report came out that said the Army mismanaged the adoption of more than 200 military dogs, leaving veterans like Lee without the chance to adopt.When Rayco finished his service with the military, he ended up working with the U.S. Capital Police (USCP).The Justice for TEDD group, made up of a few civilians like Betsy Hamptom, were fighting to try and locate these dogs to reunite them.Meanwhile, Lee was struggling. He ended up behind bars and in rehab.“I didn't do too well,” said Lee. “I guess everything kind of caught up with me. While I was incarcerated. The guy at Capitol police that had Rayco watched our initial interview.”After our story, USCP technician Stephen Nunn got in touch with Justice for TEDD Handlers and said he wanted Rayco back with Lee.“It’s been 180 degrees since then, as you can see, I got my best friend back,” said Lee. “It shows a lot about his character being that when he reached out to find me as a law enforcement officer and find out I was incarcerated and still do nothing but want me to have him back.”Lee reunited with Rayco in D.C. and then the two went to Indiana to thank the woman who made it possible.“This is the one I wanted to happen for so long,” said Hampton. “This is a big deal to me. He’s like a son to me. My husband and I have adopted this kid.”It’s like the two old war buddies haven’t missed a beat.“He still has his working harness so if I pull it out of my backpack or pull it up, he goes crazy because he thinks he’s going to get to go work and have some fun,” said Lee.The pair isn’t finished yet either. They are moving to Texas to work with Mission K-9 Rescue. They will help rehabilitate dogs with PTSD, so they can find homes and reunite other military handlers.“Me and Rake are going to go over there and see if we can help somebody else get their boy back,” said Lee.The Justice for TEDD Handlers program is winding down. They were able to reunite 12 handlers with their dogs. A few others went to visit their old K-9 partners. Marines had similar issues finding their improvised explosive device detection dogs after service.The report on the mishandling of K-9s did lead to a change within the military to make sure this doesn’t happen again. 2518
When a young sperm whale washed up on a beach in southern Spain, scientists wanted to know what killed it. They now know: waste -- 64 pounds of it. Most of it plastic, but also ropes, pieces of net and other debris lodged in its stomach.The discovery has prompted authorities in Murcia, Spain, to launch a campaign to clean up its beaches."The presence of plastic in the ocean and oceans is one of the greatest threats to the conservation of wildlife throughout the world, as many animals are trapped in the trash or ingest large quantities of plastics that end up causing their death," Murcia's general director of environment, Consuelo Rosauro said in a statement.A sperm whale's diet is usually comprised of giant squid. But the 33-foot long mammal that washed up on the beach of Cabo de Palos on February 27 was unusually thin. 839
While President Donald Trump has pushed hardline immigration policies and vilified undocumented immigrants, his private club in New Jersey has employed people who managers allegedly knew were in the country illegally, The New York Times reported Thursday.The Times found two women who say they entered the United States unlawfully but were employed at the Trump National Golf Club in Bedminster, New Jersey.Victorina Morales, a native of Guatemala, told the newspaper she had crossed into the US illegally in 1999 and was hired at the club in 2013 as a housekeeper using phony documentation.Another woman, Sandra Diaz, who's from Costa Rica and is now a legal resident of the US, said she was also undocumented when she worked at Bedminster between 2010 and 2013, the Times reported."We have tens of thousands of employees across our properties and have very strict hiring practices," Amanda Miller, a spokeswoman for the Trump Organization, said in a statement provided to CNN. "If any employee submitted false documentation in an attempt to circumvent the law, they will be terminated immediately."The Times noted there is no evidence that Trump or Trump Organization executives knew of the two women's immigration status.However, the women told the newspaper that at least two supervisors at the club were aware and took steps to help them avoid detection and hold on to their jobs.Diaz claimed to The Times that "there are many people without papers" and said she had witnessed several others hired though they were also undocumented.The attorney for the two women accused their supervisor at Bedminster of not only knowing about their undocumented status but also abusing them and threatening to have them deported."While working at Donald Trump's estate in Bedminster and interacting with the President and his immediate family, my clients and others were repeatedly subjected to abuse, called racial epithets and threatened with deportation," said Anibal Romero in a statement Thursday."Ironically, the threats often came from the same supervisor who had employed them despite knowing their undocumented status and even provided them with forged documents," she added. "This toxic environment was designed to intimidate these women, leaving them fearful for their safety and the safety of their families."Morales told The Times that she understood she could be fired or deported by going public with her story. According to the Times, Morales has applied for protection under asylum laws and is exploring a lawsuit claiming workplace abuse and discrimination. She also claimed to the newspaper that a housekeeping supervisor at Bedminster made insulting comments about her intelligence and undocumented status.The Trump Organization "did not comment specifically" on Morales or Diaz when asked by the Times.Trump's campaign was buoyed by his harsh stance on illegal immigration and promises of a border wall paid for by Mexico. As President, Trump has pushed for increased border security and a merit-based immigration system.The Washington Post said in 2015 that it had interviewed workers during the construction of Trump International Hotel in Washington who said they had entered the country illegally. Trump at the time denied hiring undocumented workers to build the hotel, according to CBS News.His other properties have relied on foreign guest workers.Trump's Mar-a-Lago Club in Palm Beach, Florida, and his golf course in Jupiter, Florida, filed documents in 2017 to bring in additional foreign workers under the H-2B visa program.The-CNN-Wire? & ? 2018 Cable News Network, Inc., a Time Warner Company. All rights reserved. 3651
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