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After targeting keto and paleo dieters, Chipotle is courting vegetarians.The fast casual chain on Monday expanded its new line of diet-based bowls to include vegan and vegetarian options. "Lifestyle bowls" launched earlier this year with Whole30 and double protein meals in addition to the keto and paleo bowls.The lifestyle bowls are a way for Chipotle to market itself to a wide variety of customers focused on health, especially as it rebounds from E. coli and norovirus scares from a few years ago. And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said. Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018."We've found that many people are increasingly looking for plant-based protein options," said Chris Brandt, Chipotle's chief marketing officer. The bowls don't include new vegan or vegetarian ingredients. They're only available as pre-configured options on Chipotle's website or mobile app.Taco Bell recently tried a similar tactic.In January, Taco Bell announced a plan to test out a vegetarian menu board that would highlight the restaurant's current vegetarian options, including tacos, tostadas burritos and crunchwraps. Putting all of the meat-free items on one menu should make it easier for vegetarians to see their options, Taco Bell explained. For Chipotle, the lifestyle bowls are a way not only to lure vegetarian eaters, but to create positive hype for the brand.During an earnings call in February, CEO Brian Niccol said that the lifestyle bowls "resonated with consumers in a big way." CFO John Hartung said the bowls "created an awful lot of buzz and interest.""The whole idea here is to really emphasize again that Chipotle can be an option for virtually any diet," said Sharon Zackfia, an analyst who covers restaurants for the research group of asset manager William Blair. By raising awareness of the many different diets Chipotle is compatible with, it is "eliminating the veto factor," she said.Chipotle has come a long way since it suffered following an E. coli outbreak that 60 Chipotle customers in 14 states ill in late 2015 and early 2016.Now, customers are coming back. In 2018, the company reported a revenue increase of 8.7% compared to the previous year. Sales at restaurants open at least a year jumped 4% in that time frame, and digital sales surged 42.4%.To help drive the rebound, Chipotle unrolled its "for real" marketing campaign, which highlights ingredients and offers transparency into its operations, streamlined its pickup options, expanded its delivery services and made its production lines more efficient, among other things. 2897

A Spanish man spent his summer vacation paddling his way from the west coast of the U.S. across the Pacific Ocean to Hawaii.It took Antonio de la Rosa 76 days to paddle some 2,500 miles while standing on a submarine-shaped craft. He had planned to make the trip in 70 days, but suspects he drifted too far north at one point during his journey.He celebrated his 50th birthday at sea and arrived Saturday in Honolulu.de la Rosa said Monday that he's feeling a bit tired.He paddled eight-to-10 hours daily and slept every night. But he was always tired because he woke up hourly to check on his gear.In addition to a sleeping cabin, de la Rosa's boat included computers and GPS systems that ran on solar energy created by panels on the roof. However, the boat was only moved by wind, ocean currents and de la Rosa himself.He believes no one has ever done what he accomplished.In Spain, he runs an adventure tourism business and says he enjoys adventurous vacations. 976

A vast collection of data on Facebook users was exposed to the public until recently on Amazon's cloud computing service, researchers have found.UpGuard, a cybersecurity firm, 188

A serviceman who served in Iraq with a Navy SEAL accused of premeditated murder testified Wednesday that the defendant twice stabbed an injured alleged ISIS fighter in the neck.Navy Special Operations Chief Craig Miller, a star witness in the military trial of 273

Actor Cuba Gooding Jr.'s sex abuse trial is set to begin Tuesday with jury selection in New York City.Gooding is charged with forcible touching, a misdemeanor, and sex abuse in the third degree related to an alleged groping incident in June.A 29-year-old woman filed a police report claiming Gooding grabbed her breast at Magic Hour Rooftop Bar & Lounge in Manhattan.Gooding has denied the claim.The actor voluntarily surrendered to New York police for questioning in June and was released on his own recognizance.The woman in the alleged incident told police she was with friends when she was confronted by a male patron whom she described as Gooding, a law enforcement source told CNN."The male allegedly groped her breasts," the source said. "The victim later told cops she protested at the unwanted touching and they argued about the encounter."The woman left the bar and called 911 to report the alleged incident, the law enforcement source said, and NYPD Manhattan Special Victims Squad investigated.Gooding's attorney has said video footage taken at the bar that night will clear his client."There is not a scintilla of criminal culpability that can be attributed to Mr. Cuba Gooding Jr. after I have extensively, with my staff, reviewed the video of almost two hours which reflects the entire event," Mark Heller told reporters in June."I am totally confident that when a jury of Cuba Gooding Jr.'s peers assess all of the exculpatory evidence in this case, that he will be totally exonerated," Heller added last month. 1543

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