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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

Facebook released an announcement saying that they have helped register over 2 million people to vote.In the release, the social media company said they estimate they've helped register 2.5 million people across Facebook, Instagram and Messenger."With six weeks until Election Day and registration deadlines fast approaching in many states, this week we’re putting the full force of our platform behind this campaign to empower every eligible voter to make their voice heard in this election," Facebook said in the release.News of this comes 43 days ahead of the presidential election, and one day before National Voter Registration Day. 645

FALLBROOK, Calif. (KGTV) -- Fire crews Tuesday battled a small brush fire that threatened a structure in Fallbrook.According to Cal Fire, the four-acre blaze, dubbed the Cathy Fire, started on Daily Road and Lynda Lane. Cal Fire later tweeted that the forward rate of spread had been stopped. By 7 p.m., containment had reached 100 percent. 378

Eleven lives abruptly ended on Saturday when a gunman stormed the Tree of Life Synagogue in Pittsburgh's historic Squirrel Hill neighborhood.On Sunday, Karl Williams, Allegheny County's chief medical examiner, released the victims' identities in a news conference.Among those killed were a pair of brothers and a married couple. The oldest was 97 years old, and the youngest 54."To the victims' families, to the victims' friends, we're here as a community of one for you," said Pittsburgh Mayor Bill Peduto. "We will be here to help you through this horrific episode. We'll get through this darkest day of Pittsburgh's history by working together." 656

ENCINITAS, Calif. (KGTV) — Encinitas leaders will consider developing a parking lot for the homeless next week, but the idea is already receiving pushback.If approved, the parking lot would be the first for homeless use in North County and modeled after other similar lots in San Diego.The location, at the Leichtag Commons agricultural property on Saxony Road, would be operated by Jewish Family Services. JFS runs San Diego's other three lots on Balboa Avenue, Aero Drive, and Mission Village Drive.JFS CEO Michael Hopkins says a lot in North County is desperately needed.FACING IT TOGETHER: HOMELESSNESS IN SAN DIEGOSan Diego single mom strives to keep family togetherHomelessness resource guideGroups work to end homeless crisis in San Diego"Finding a location in North County is really important," Hopkins said. "There's at least 300 individuals living in North County living in their cars."Hopkins says most of their clients are families and seniors new to being homeless."It's almost always their first time being homeless," he adds.But Encinitas' proposal has its share of opposition. Some locals have already submitted letters to Encinitas City Council against the idea: "While a homeless parking lot may sound like a compassionate idea, it will be problematic for the area," wrote one resident."I am not opposed to helping, I am opposed to the location," said another, citing safety concerns."I wonder who is going to pay for the added police patrol/protection when this upscale neighborhood becomes a hep-c ghetto like parts of downtown San Diego," wrote another resident."There's something a bit crazy about allowing homeless people to live in one of the most desirable towns in the world for free, no strings attached," another local wrote.Much of the money to be used for the program comes from a state grant. Hopkins added that the grant includes money for security, but other lots have had minimal problems."We hope when City Council gets together, they'll understand the urgency of families and individuals living in cars," Hopkins said.Encinitas' leaders will hold their first vote on the plan Wednesday. 2130