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While it’s always a bit sad when Christmas comes to an end each year, there is one silver lining — the amazing sales.From 134
With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.” 4395
WASHINGTON (AP) — Doctors are scouring medical reports from hospitals treating the sickest COVID-19 patients for the best advice. For now, it's to use the care that is standard for severe pneumonia. Experts see distinctive patterns of infection when looking at scans of patients' lungs. But so far, that's offering little help in predicting which patients will deteriorate. The new virus causes mild to moderate symptoms in the vast majority of patients. But if other countries have the same experience as China, 5% could become sick enough to need intensive care, especially seniors and others with existing health problems. 637
When it comes to making magic, it wouldn't be complete without a unicorn.And for kindergartner Wyatt Haas of Terry, Montana, his encounter with a unicorn might help give him the extra push he needs as he embarks on one of his biggest battles to date.The 5-year-old was recently diagnosed with brain cancer and was accepted into St. Jude Children's Hospital in Memphis, Tenn.Wyatt and his mom Corissa left Sunday so he could begin treatment.But his send off was something straight out of a fairy tale.Bonanza the unicorn proudly carried Wyatt, complete with crown, around the park as his classmates and teacher looked on.Wyatt's dad, Zach, and his two siblings are staying behind in Montana so Zach can continue working at BNSF.But the family's wish is that everyone can be reunited down in Memphis for Christmas.A 826
US pilots who fly the Boeing 737 Max have registered complaints about the way the jet has performed in flight, according to a federal database accessed by CNN.In one of the complaints, a captain reported an autopilot anomaly which led to a brief nose-down situation -- where the front of the aircraft pointed down, according to the federal database. In another complaint, a first officer reported that the aircraft pitched nose down after the autopilot was engaged during departure. The autopilot was then disconnected and flight continued to its destination, according to the database.Although the data doesn't identify the pilots or their airlines, two US carriers fly the 737 Max 8: American Airlines and Southwest.Extraordinary worldwide attention has been focused on the jet -- Boeing's biggest-selling airliner -- after Sunday's crash of a new Ethiopian Airlines 737 Max 8, minutes after takeoff from Addis Abba, which killed all 157 people on board. It was the second deadly crash of the same new plane type within five months. The crash of Lion Air Flight 610 shortly after takeoff last October killed all 189 people on board.It's very early in the investigation of the Ethiopian Airlines crash and information from the flight data recorder and cockpit voice recorder, which have been recovered from the crash site, has not yet been analyzed. Because of that, there is no direct evidence linking the two plane crashes.Nonetheless, much of the world's aviation regulators have grounded the 737 Max -- either the Max 8 or both the 8 and 9 version -- which is a longer model of the Max flown by US-based United Airlines. All three airlines say the plane is safe and have continued to fly it. The FAA has so far declined to ground the plane.Southwest Airlines' pilots union is standing by the airline's decision to continue to fly the Max. Southwest has 34 737 Max 8s -- the largest fleet in the US.Pilot: Flight manual is 'inadequate and almost criminally insufficient'Other pilot complaints from the federal database include a report saying it is "unconscionable" that Boeing, the US aviation regulatory agency (the Federal Aviation Administration) and the unnamed airline would have pilots flying without adequate training or sufficient documentation.The same entry also charges that the flight manual "is inadequate and almost criminally insufficient."The reports are further evidence that pilots in the US may have experienced something similar to what happened in the Lion Air incident.Investigators in the Lion Air crash suspect it may have been caused by an angle of attack (AOA) sensor on the outside of the plane which transmitted incorrect data that could have triggered automated flight software called the Maneuvering Characteristics Augmentation System (MCAS) that forced the plane's nose down.In November, after the Lion Air crash, Boeing issued an "Operations Manual Bulletin" advising airline operators how to address erroneous cockpit readings. It pointed airlines "to existing flight crew procedures to address circumstances where there is erroneous input from an AOA sensor," a Boeing statement said. The FAA later issued its own emergency airworthiness directive that advised pilots about how to respond to similar problems.CNN has reached out to the FAA and Boeing for comment, but has not heard back. 3339