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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

Family, friends and the many admirers of Aretha Franklin packed Detroit's Greater Grace Temple on Friday to celebrate the life, legacy and music of the "Queen of Soul."It was a service fit for the Queen, who died earlier this month at the age of 76 after a battle with pancreatic cancer.The funeral was full of mourning and laughter, of rousing gospel music and soulful hymns befitting of the first woman to be inducted into the Rock & Roll Hall of Fame, who won 18 Grammys and a Grammy Lifetime Achievement Award, among many other honors.Singers like Ariana Grande, Faith Hill, the Clark Sisters, Chaka Khan, Fantasia Barrino-Taylor, Jennifer Hudson and Stevie Wonder rallied funeralgoers and brought them to their feet to dance and sing with Franklin's "(You Make Me Feel Like) A Natural Woman," "I'm Going Up Yonder," "Take My Hand, Precious Lord," and "Amazing Grace," to name a few.Stevie Wonder gave the last performance before Franklin's family exited the church. Whipping out his harmonica, Wonder played a musical rendition of the "Lord's Prayer.""Were it not for God's goodness, God's greatness, we would've never known the queen of soul," Wonder said after finishing with the harmonica. He ended with his 1976 song "As," which brought people to their feet.Spoken tributes and remembrances from religious and political leaders underlined the influence of a woman who stood on the front lines of the civil rights movement, with her music as a frequent anthem.Rev. Al Sharpton, Rev. Jesse Jackson and former US Attorney General Eric Holder were among those who came to pay their respects and offer kind words and remembrances.Former President Bill Clinton fondly recalled the last time he saw Franklin, when she greeted him with, "How you doing, baby?"It was a star-studded occasion, but it wasn't about who was or wasn't famous. Her former neighbor, Ron Moten, told the story of the time his friend Aretha gave a concert at his mother's assisted living facility on her 90th birthday.And fans around the world collectively followed the funeral for more than six hours, using the hashtag #ArethaHomegoing.All those gathered had come to say their last goodbyes to a woman and an artist who profoundly impacted each of them, the city of Detroit and the world. "She gave us pride," Sharpton said during his remembrance. "And she gave us a regal bar to reach, and that's why we're all here."We don't all agree on everything," he said. "But we agree on Aretha." 2485

Equifax's chief information officer and chief security officer are retiring, the company announced Friday.The "personnel changes" are effective immediately, Equifax said in a release. The statement did not include the names of these executives.In response to a CNNMoney inquiry, the company said Susan Mauldin is retiring as chief security officer and Dave Webb is retiring as chief information officer. 411

Even though it's still September, for some folks the Halloween plans are already in the works. Candy and decorations fill the shelves at grocery stores. The costume shops are open and creative inspiration for spooky fun can be found all over social media.Here are 13 ideas for Halloween decorations, costumes and treats that are getting attention on social media.1. These little monsters look cute and delicious with no baking required. Here's how to make Halloween Oreo pops.2. This display may require a trip to the hardware store, but the finished effect is pretty cool.3. An old pair of shoes can be magically transformed into fabulous witch shoes with a bit of paint, glue and glitter. 4. FOUND! Halloween snacks that are yummy, healthy and will look amazing at your kids or office Halloween party. 5. Admit it, you'd freak out if you walked into a bathroom and saw this. All it takes to make this display is some plastic bugs and removable adhesive.6. Here's an adorable and easy to wear costume for your little ones. Be on the lookout now to find those orange tees and hats then pick up the Cuties box from a grocery store.7. These appetizers require some prep work and supplies, but the cheesy results appear to be worth the effort.8. Glowsticks and a few supplies from the craft store can make amazing glowing ghosts to light up your front porch.9. Coordinating costumes for your kids and dogs can be fun, even if you know your dog will only keep it on for the photo.10.  Here's one you can bring to the office to surprise coworkers. They won't be expecting to see this when they open the donut box.11. You can stick these inside a dark hallway or closet. These spooky eyes were made with lights from the dollar store and sharpies.12. Look for unexpected sources of inspiration for your costume, like in the produce department of your grocery store.13. These are surprisingly simple to make once you get the special baking pan. You can even use pre-made dough and make them ahead of time. Pizza skulls just might be the ultimate in Halloween cuisine. 2082

FALLBROOK, Calif. (KGTV) -- A 60-year-old man died after crashing his motorcycle in Fallbrook early Sunday morning, according to California Highway Patrol. CHP says the man was driving east on Mission Road when he began to weave before striking a curb and tumbling down an embankment just after 1 a.m. According to CHP, someone gave the man CPR, but he died at the scene. CHP says the San Diego County Medical Examiner will determine whether or not a medical condition played a role in the crash. 505