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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

While most performers have had to shelve public performances during the coronavirus, musician Trey Songz performed at a nightclub in Columbus, Ohio, on Saturday.According to Trey Songz’s social media accounts, he performed at the Aftermath Nightclub on Saturday.While in normal times, the concert wouldn’t be newsworthy, the performance prompted Columbus City Attorney Zach Klein to order the nightclub temporarily closed, claiming the concert violated state COVID-19 requirements. He issued a restraining order against the club on Tuesday. Klein says the order will be effective until the case goes before a court, which he says could come on December 17.Ohio currently requires people in public indoor spaces to wear masks unless they’re actively eating or drinking. Klein said that the nightclub disregarded the mandate, based on an investigation by the Ohio Investigative Unit. His office estimates that 500 people were attendance at the concert.“Last weekend’s indoor concert at Aftermath was in blatant disregard of COVID-19 health orders and social distancing best practices,” said Klein. “We are in the middle of a surge in coronavirus infections, yet the owners of Aftermath planned to continue hosting large-scale events at their venue, including this upcoming weekend. In the interest of community health, we secured an immediate shutdown of this property.”Videos shared on Instagram from attendees of the performance showed hundreds of people congregated around the stage standing shoulder to shoulder, with few people wearing masks.In October, Songz posted on Instagram that he had tested positive for the virus. "I will be taking it seriously," Songz said. "I've always taken it serious. If you come in contact with COVID, please do the same. Please do the same."Ohio set its one-day record for coronavirus cases with more than 25,000 reported on Tuesday, but officials said that 13,000 of those cases were due to a backlog in reporting. 1959

When a judge read the guilty verdict in the police shooting of unarmed black teen Jordan Edwards in Texas, the victim's family gasped and sobbed."Thank you Jesus," someone muttered as relatives embraced in the packed courtroom Tuesday.After hours of deliberations, a jury had found Roy Oliver guilty of murder in last year's shooting death of the 15-year-old in a Dallas suburb. The sentencing phase started after the verdict, and will resume Wednesday morning. 469

Willie Nelson's 35th annual benefit concert Farm Aid is going virtual this year.Musicians John Mellencamp, Neil Young, Dave Matthews, and others will come together on Sept. 26 at 8 p.m. ET to help raise money for farmers who face challenges amid the coronavirus pandemic.“This pandemic and so many other challenges have revealed how essential family farmers and ranchers are to the future of our planet,” said Farm Aid President and founder Willie Nelson in a press release. “Farm Aid 2020 is going to give the whole country a chance to learn about the important work of farmers and how they’re contributing to our well-being, beyond bringing us good food.”The three-hour event will be live-streamed on Farm Aid’s YouTube channel, AXS TV, and Fans.com.You can find the full line-up here. 796

When Hurricane Michael makes landfall today, it will hit Panama City, Florida, first. As a Category 4 storm, it will be the strongest storm to ever hit the city.How bad is it? In nearby Panama City Beach, a Waffle House actually closed. If you're familiar with the concept of the Waffle House index, you know the ever-reliable 24/7 chain deciding to board up means some serious stuff is going down.And yes, for those who aren't familiar with the area, Panama City and Panama City Beach are in fact two separate cities, the latter being home to the famous spring break beach destination. 594

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