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McDonald's hopes new breakfast items will draw more customers to the golden arches.The company announced Tuesday that it would expand its breakfast menu. The new items, along with local deals and low prices, should help "win back customers at breakfast," said CFO Kevin Ozan during a call with analysts.With the new items, McDonald's is aiming to reverse a troubling trend: American customers are eating elsewhere.Sales in the United States grew by 2.4% in the third quarter, but that was mostly because people spent more. The number of American customers declined.Over the past couple of years, McDonald's (MCD) has tried a number of different strategies to boost its US business. It put self-order kiosks in restaurants. It added new menu items. And McDonald's added delivery.That helped boost sales among existing customers. But those initiatives, part of a massive effort to modernize its US restaurants, haven't helped McDonald's hold on to existing customers or bring in new ones.The company believes a revamped breakfast menu could help."It's very competitive out there at breakfast," said CEO Stephen Easterbrook. "We're still losing a little share ... it continues to be a battleground," he said. "We want to do better at breakfast."McDonald's didn't offer details on what the new items will be.In recent years, Taco Bell has found success with its breakfast offerings. The chain started serving breakfast in 2014 and now sells items like the naked egg taco, which has a fried egg for a shell. Dunkin' (DNKN), which offers a two-sandwich deal for breakfast, has also done well in the morning.Competitors have upped their game and McDonald's may have "lost a little bit of ground" on breakfast over the past few years, said Morningstar analyst R.J. Hottovy.McDonald's has already made some changes that may entice new US customers. It added coffee and  breakfast sandwiches at some locations. Easterbrook said it's too soon to tell whether those efforts are paying off.Hottovy thinks that McDonald's has a good shot at turning around its fortune."With a little bit of focus," he said, McDonald's "can get right back in.""They've gotten better about product innovation," Hottovy added. Customers responded enthusiastically to McDonald's new buttermilk crispy chicken tenders. That could bode well for the company's new breakfast item.Although McDonald's is struggling to win over customers for breakfast, it has used its popular breakfast items to drive growth in the past. Sales surged after McDonald's launched its all-day breakfast menu in 2015. 2628

McDonald's announced it's tripling the amount of scholarship money it's offering to its employees to help them get a college degree.Eligible crew members can receive up to ,500 per year and managers can make up to ,000 a year, up from 0 and ,050 respectively.One of the workers who has taken advantage of the program is Jackie Southam from Henderson, Nevada. She's been working at McDonalds for the past 8 years.During that time, she's risen to become a manager, and she's also gotten help from McDonald's to earn a bachelor's degree from Nevada State in biology with a minor in chemistry.With the additional funding increase, she's planning to go back this fall and pursue a master's degree in public health.Her goal is to become an epidemiologist and work for the Centers for Disease Control.She says she's had to pay her entire way through school working two jobs, and the scholarship from McDonald's helped her get through.Right now, UNLV costs around ,100 a semester for state residents, and the College of Southern Nevada is around ,400, plus other costs like books and transportation.McDonald's isn't alone though. Working for several other large companies can also help you get assistance with tuition. Best Buy, Walmart, Verizon, and Bank of America all offer similar types of help.  1333

MIAMI, Fla. — Parts of Texas and Louisiana are bracing for Hurricane Laura, as continues to move closer to the United States as an "extremely dangerous" Category 4 storm.Earlier in the day, the National Hurricane Center (NHC) issued a dire warning, saying "little time to protect life and property."Laura is expected to deliver catastrophic storm surge, extreme winds, and flash flooding.As of the 8 p.m. ET update, Laura is about 120 miles south of Lake Charles, Louisiana, and 120 miles south-southeast of Port Arthur, Texas. Hurricane Laura is packing 150 mph winds and is moving north-northwest at 15 mph.According to the NHC, Laura will approach Upper Texas and southwest Louisiana coasts this evening and move inland within that area tonight.In a special bulletin, the NHC said winds were increasing and the hurricane was taking aim at the northwest Gulf Coast.Laura is forecast to remain a category 4 hurricane through landfall tonight.The center of Laura is forecast to move over northwestern Louisiana tomorrow, across Arkansas Thursday night, and over the mid-Mississippi Valley on Friday.NHC said the northwest Gulf Coast could see "potentially catastrophic" storm surge, extreme winds, and flash flooding Wednesday night.Unsurvivable storm surge with large and destructive waves will cause catastrophic damage from Sea Rim State Park, Texas, to Intracoastal City, Louisiana, including Calcasieu and Sabine Lakes, according to the NHC.This storm surge could penetrate up to 30 miles inland from the immediate coastline in southwestern Louisiana and far southeastern Texas.QUICK TIPS TO HELP YOU PREPARE FOR A HURRICANEWatches and Warnings:Storm Surge Warning:* Freeport Texas to the Mouth of the Mississippi RiverHurricane Warning:* San Luis Pass Texas to Intracoastal City LouisianaHurricane Watch:* East of Intracoastal City to the west of Morgan City LouisianaTropical Storm Warning:* Sargent Texas to San Luis Pass* East of Intracoastal City Louisiana to the Mouth of the Mississippi RiverStorm Surge Watch:* Mouth of the Mississippi River to Ocean Springs, Mississippi* Lake Pontchartrain, Lake Maurepas, and Lake BorgneEmily McCain with WFTS in Tampa Bay, Florida, first reported this story. 2216

Microsoft and LinkedIn are working together to provide digital skills for 25 million people this year to get people back to work.The COVID-19 pandemic brought with it massive health, economic and unemployment crisis. It's a big job to get people a job, and Microsoft and LinkedIn are tackling it head-on.Naria Santa Lucia is Senior Director at Microsoft Philanthropies. She's helping to provide people with the skills they need to work in a digital economy."It's those individuals that are able to promote those skills that are in the best position now to receive a job and gain employment but also to recover faster in the aftermath of the COVID crisis," Santa Lucia said.To reach those 25 million people, Microsoft and LinkedIn have identified the skills employers are seeking now and in the future. Santa Lucia's job involves getting people the content they need, helping them obtain low-cost certifications and then making connections to employment."Once you have a skill, it's really important to signal and show you're learning to employers that are looking to hire," she said. "A really critical piece is making that move into finding a job."The program also teaches people how to work online, how to successfully communicate and how to work as the team. It's open to anybody.Microsoft and LinkedIn have identified 10 in-demand job fields: software developer, sales development rep, project manager, customer service specialist, digital marketer, IT support, network administrator, data analyst, financial analyst and graphic designer. The companies have curated "learning paths" or courses for all 10 job fields.To take a course, click here."Once that learning path is completed, it automatically goes on to your LinkedIn profile showing you've completed that certification, and then employers can see that," Santa Lucia said.Microsoft is also giving away million in grants to non-profits that help people who live in underserved and underrepresented communities. million of those grants will go to 50 organizations that serve communities of color."It's women, it's people of color, younger people right out of college — we want to make sure they have the support to take advantage of the content and some of the other programs that they have available so they can get a job," Santa Lucia said.Among the organizations working with Microsoft is the Public Library Association. Ramiro Salazar, the former president of the organization and the director of the San Antonio Public Library, says the grant could help libraries further serve the public."(The funds could be used) to provide equipment and connectivity to a service provider — WiFi nodes, for example — to offer WiFi within the library," Salazar said. "It's possible the rural library may work with another local entity to accomplish that."Many people across the country depend on the services that libraries provide — services that disappeared when COVID-19 sent the country into lockdown. Without access to a public library, many immediately lost their most reliable source of internet access."It emphasized the importance of public libraries, especially what Congress has recognized as the digital divide," Salazar said. "There's a more serious conversation going on about connectivity. Access to the internet should be like any other activity — like water and gas and electricity."The Public Library Association is doing research now on which areas need the most help. With the new partnership, they're hoping to get more resources up and running by early fall and into 2021."There is a lot of challenge right now that we face, but there's also a ton of opportunity," Santa Lucia said. "So if we can do this right and make sure we focus on the skills that are in demand and help people learn those skills and get a foothold in a positive step, we can have an inclusive economic recovery that's different than what we've had before.", 3918

Marine Sergeant Richard Murphy was missing in action for more than seven decades in a World War II battle on the Pacific front.Murphy’s amphibious landing craft got stuck on a reef and everyone had to abandon ship to get to shore. He stayed behind to help another wounded Marine."That’s when shell fire came in and blew up the craft and Uncle Richard and his fellow marine were never seen again alive," said Jerry Murphy, Richard’s nephew.Jerry and his cousin Jeanne Robinson’s DNA were used to identify Richard’s remains that washed up on the beach in Sia Pan in 1944. Jerry, along with his cousins, had never met Sergeant Murphy, yet the family bond is strong."It’s an amazing family experience it’s got us all here together," said Jerry.Sgt. Murphy had more than just his duties as a fighting Marine."Uncle Richard, in addition to carrying his pack as a marine and his M-1 rifle, had a typewriter with him because he was a war correspondent," said Jerry.Funerals are usually a solemn occasion."But this is a celebratory time,"Jerry said. "It’s a happy and upbeat type of event and so extraordinary."Robinson is Sgt. Murphy’s niece and never met her uncle but was well aware of his military achievements. "He was always with us. He was that handsome Marine looking out of the picture frame, he was that empty chair at Thanksgiving, he was always the person we heard stories about," said Robinson.And the man of those stories is home where the family finally could reach out and touch their uncle — a Marine, an American, a hero. One of Sgt. Murphy’s last correspondents home was to his mother. "He said, 'you know, I don’t want to die but I’m not afraid to die for my county' and that just makes us oh so proud of Uncle Richard," said Jerry.Sgt. Murphy will now spend eternity on American soil, right next to his mother.   1877

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