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With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

University of Pittsburgh Medical Center Children's Hospital confirmed on Monday 12 cases of a drug-resistant staph infection in its neonatal intensive care unit (NICU), according to a statement from the hospital.The six babies, including one who is potentially symptomatic, and six symptomatic employees who have tested positive for 345

We are currently in an active code red situation with an elephant in an area it should not be. No one is any immediate danger and we are taking all needed steps to bring this situation to a safe resolution. We will update you as information becomes available.— Kansas City Zoo (@KansasCityZoo) 306

WASHINGTON (AP) — Long-term U.S. mortgage rates fell this week as the key 30-year home loan marked an all-time low for the third time in the last few months since the coronavirus outbreak took hold. Mortgage buyer Freddie Mac reports that the average rate on the 30-year loan tumbled to 3.15% from 3.24% last week.It was the lowest level since since Freddie started tracking rates in 1971. The average rate on the 15-year fixed-rate mortgage declined to 2.62% from 2.70% last week. 493

When you think of amusement parks, roller coasters, funnel cakes and games come to mind. But do you think of art? There is one amusement park that's changing the way visitors experience a ride.Elitch Gardens amusement park in Colorado just opened their new ride called Kaleidescape, an art-focused ride. The park partnered with Santa Fe, New Mexico’s famous art installation Meow Wolf, which is known for an immersive, interactive experience. They wanted to bring that same focus to the ride.“It is very visually dense," describes artist Frankie Toan, who helped create the ride. "There’s lot of color, shapes, and lights, and all kinds of things going on.”Meow Wolf’s co-founder Matt King says audiences are given a chance to immerse themselves into fantastic realms of story and exploration."We create things that are very different than what Disney does, what Universal does," King says.The artists behind the ride enjoy that Elitch Gardens is a non-traditional art space.“It’s just such a fun place to work, because the rules of a gallery or museum don’t necessarily apply here," Toan says.Meow Wolf’s ride is changing the way people look and understand art.“Meow Wolf's great strengths is that they get people who maybe don’t normally go to see art, especially in a gallery or museum setting," Toan says. "They get to experience really contemporary, lively art in a non-traditional space.”Elitch Gardens hopes to make Kaleidescape a permanent ride. 1465