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(CNN) -- Peloton, the indoor bike start-up, released a new holiday ad that in another time may not have made a dent in the cultural conversation. But this is 2019, and once the internet found the ad and pulled at its seams, there was no turning back.Social media is awash in critics who have seen the ad and are confounded by its aims, accusing Peloton of peddling negative body image, unchecked privilege, and gross marital dynamics.This much is clear: We're living in a post-Peloton holiday ad world now.There's a tangled web of accused offenses to run through, but first, let's break down the 30-second spot, which you can watch right here:We open on a young mother descending the stairs of her home, led by her daughter. It is a snowy holiday morning (you can see the snow through the home's luxurious floor-to-ceiling windows!).A faceless husband is waiting for her with a surprise gift!"A PELOTON?!?" she shrieks -- but in delight, or fear?The unnamed woman begins to document her fitness journey in a vlog, and audiences briefly wonder if this woman is a professional YouTuber.She rides after work. She rides, begrudgingly, at 6 in the morning.She rides straight out of winter and into the spring -- one can tell time has passed because the windows now reveal a lush and green backyard.She records it all, though her large, doe-like eyes seem to plead those of us watching at home for help.Who is making her vlog after all?Now it's fall, and our unnamed protagonist has cycled her way through three seasons in 20 seconds! From the screen in front of her, a Peloton instructor finally acknowledges her efforts -- "Let's go, Grace from Boston!"Grace, still home in Boston, is thrilled. Viewers are thrilled to learn this woman has a name."She's So High," a Tal Bachman song that debuted 20 years ago, swells as Grace unveils her yearlong vlog to her husband -- it was he she was speaking to all along!"A year ago, I didn't realize how much this would change me," she says, now a full believer.Audiences cannot immediately notice how Grace from Boston, as fit now as she was at the ad's start, has changed, other than she is now named and perhaps has joined a fitness cult.She thanks her husband for the gift, though it seems as though she did not initially ask for the exercise machine in the first place.Why people hate itSo what, then, is the most offensive part of this ad?Critics suggested it smacked of sexism. In a biting clip, comedian Eva Victor skewered the fact that a husband bought his wife an exercise bike seemingly unprompted -- what message does that send to the wife, then?Perhaps Grace from Boston just wanted an actual bike or an Instant Pot or something, but in Victor's clip, it seems her husband was nudging her toward weight loss.About weight loss -- It's never explicitly mentioned that Grace from Boston uses the bike to slim down, and she's already quite slender when we meet her. We know exercise benefits the body and mind, but in this ad and others, it seems Peloton bikes are used only by people who are already fit.Perhaps it's the idea that a working mother has the time to record her daily fitness regimen for her husband's viewing pleasure -- and is she doing so against her will? Or maybe it's the use of the schmaltzy anthem "She's So High," a relic of an era when depictions of these marital dynamics were widespread?The ad is of course fictional, and it's possible the fictional Grace from Boston loved fitness and dreamed of owning a Peloton bike. But in internet lore, she'll find new life as a meme.The company hasn't issued any responses on social media. Peloton had no comment when reached by CNN.Peloton and privilegePast Peloton ads haven't inspired as much buzz as this one has, but critics have knocked the privileged consumers they portray and market to.In a thread, a Twitter user who uses the handle Clue Heywood poked fun at all the Peloton ads that take place in million-dollar homes with "panoramic living rooms" and "glass-enclosed zen gardens," starring thin women and men who don't sweat as much as they shimmer.Fast Company speculated that Peloton is "trolling" us all with this 30-second spot, that the brand has weaponized its "lack of awareness" into a marketing tool. It's lit up online, and PTON stock rose almost 5% on Monday, though whether it's convincing any of its critics to buy the bikes remains to be seen.The lack of awareness hasn't stopped it in the past: The same week the company went public, CEO John Foley told CNN Business that the bike, which starts at ,245, is "crazy affordable." That's about two-thirds of the average rent for a Manhattan apartment, which might be a hard sell for consumers outside the middle class. 4713

(KGTV) -- A local photographer got an inside look at conditions in the migrant camps across the border. But Abram Barron made the journey to do something more valuable than photography. He went to deliver food to the migrants.   Abram Barron says it all started with his street photography. While taking photos of the homeless, he realized he wanted to start a movement to help them.Then he heard stories about the hundreds of migrants in limbo right now, without a country.RELATED:   507

(KGTV) - Two NFL billionaires are reportedly at odds over -- what else -- money.According to a report, Los Angeles Rams owner Stan Kroenke is upset about a lack of financial contribution by the Los Angeles Chargers for their shared Inglewood stadium, which is set to open next summer. Longtime Los Angeles sportscaster Fred Roggin said Kroenke was anticipating the Chargers would generate close to 0 million from the sale of Personal Seat Licenses (PSLs). Instead, the real figure is turning out to be tens or even hundreds of millions short of the target, and Kroenke is the one responsible for making up the difference.Costs for the Inglewood stadium, which will be called SoFi Stadium after a sponsorship deal was announced earlier this month, are skyrocketing to almost billion. The facility was initially expected to cost .9 billion. Kroenke is responsible for everything but the money the Chargers generate in PSL sales and a 0 million NFL G-6 loan. The Chargers, though, get to keep all of their gameday revenues when they play in the new building. Roggin calls it a sweetheart deal for Chargers owner Dean Spanos. Speaking on his radio program on AM 570 in L.A., Roggin said the Chargers "are under no obligation to do anything but give the PSL money" and there's "nothing in writing about how much it should be."Sources tell Roggin that Kroenke has very little way of recouping the money from Spanos, because it was all part of the original deal allowing the Chargers to move from San Diego to Los Angeles. 1536

(KGTV) - Did the FDA just approve a new cocaine nasal spray?Yes.The new cocaine hydrochloride nasal spray is called Numbrino.It's approved for use as a local anesthetic and it's not the first of its kind. In 2017, the FDA approved a cocaine spray called Goprelto. Like Nombrino, it's also intended for use as a painkiller during surgeries and procedures in the nasal cavities. 385

(KGTV) — Is the worst of gas prices behind us for the years?Researchers at GasBuddy believe California will soon see relief from climbing gas prices, after hitting more than a gallon across much of the state. Industry officials have blamed the price hike in part on refinery problems and demand across the state.While areas will climb back down at different rates, GasBuddy believes most areas will see lower prices before Memorial Day and stay that way through the summer months.MAP: To find the best price on gasoline around San Diego County"It’s been a rough spring at the pump with prices advancing at a maddening pace and multi-year highs happening in more places than I can count on two hands," Patrick DeHaan, head of petroleum analysis at GasBuddy, said in a release. "We’re cautiously optimistic now that the worst is behind us and relief is on the horizon for nearly every area in the country. Motorists shouldn’t get too impatient — this won’t happen overnight — but as stations begin to fill their tanks with slightly cheaper gasoline, they’ll begin to pass the savings on, just in time for Memorial Day and beyond."Researchers did caution while prices along the West Coast are likely to drop first, any future problems with refineries could interrupt that relief for consumers."Gas prices in California will likely drop back under per gallon by the time gas stations have fully passed along the lower prices in the weeks ahead, and hopefully won’t see such prices again all summer as refineries ramp up production, leading to an increase in supply," the analysis said. RELATED: 'Slide