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Coca-Cola wants Americans to give Coke Energy a shot.The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. Coke Energy and Coke Energy Zero Sugar are already available internationally, but the cherry flavor is new.The new product is designed to help Coke to introduce Coca-Cola drinkers, who may not consume energy drinks, to a growing category. It's also a way for the company to make sure that its core Coca-Cola brand remains fresh.But first, Coca-Cola has to make sure drinkers understand just what Coke Energy is.A boost of energyCoca-Cola Energy has 114 mg of caffeine in each 12-ounce serving.That's nearly four times the caffeine in a can of regular Coca-Cola (34 mg), and three times the caffeine in a can of Diet Coke (46 mg).It will be more expensive, too: Coca-Cola Energy will have a recommended price of .49 per 12-ounce container. Similarly-sized regular Cokes are generally sold in packs of 12, and cost about per package (about 33 cents each).In the United States, total energy drink and energy shot sales reached about .5 billion in 2018, up 30% from 2013, according to a report from research group Mintel. The sector could have sales of about billion in 2023, Mintel projects.Coke drinkers aren't really in on the trend, according to Coca-Cola Brand Director Janki Gambhir."Many consumers that drink Coke don't engage in the energy category today," she told CNN Business, noting that they still may be interested. "A lot of the work that we will do will be focused around educating consumers," she said.To figure out how to make Coke Energy work in the United States, the company spoke with more than 1,100 people — including energy drink consumers and those that don't regularly drink the beverage — to make sure that it delivers what people want. The company plans to introduce the product by advertising it through television commercials and billboards, as well as handing out samples.With Coca-Cola Energy, the company hopes to boost sales within the Coke brand rather than steal share from other energy drinks or Coke flavors. Coca-Cola owns about 18% of Monster Energy, and has a strategic partnership with the company.In addition to giving Coca-Cola another way into the energy sector, Coke Energy can help make sure people don't stop drinking Coke.Keeping Coke currentCoca-Cola has ambitions of being a "global beverage company." It sells iced tea, juice, water, coffee and smoothies. But Coke is its core business, and only a few years ago the Coke brand was stagnating.To boost the brand, Coca-Cola has given Diet Coke a millennial-friendly makeover, launched a new flavor and, for a limited time, brought back New Coke in partnership with Netflix's "Stranger Things." Coca-Cola Energy and Coca-Cola Plus Coffee, which is for now only available internationally, are more ways to keep people excited about cola.So far, Coca-Cola's efforts to revitalize its core brand seem to be working. Second quarter sales were driven in part by 4% global growth in trademark Coca-Cola, the company said. And international sales of Coke Energy are "encouraging," said CEO James Quincey in a July call discussing the quarter's financial results .Coca-Cola hopes that Coke Energy will be a continued source of long term growth, said Gambhir, adding that there is a "pipeline full of new flavors" and other innovations for the platform. 3543
DELPHI, Ind. — It’s been nearly two and a half years since Liberty German and Abigail Williams were murdered in Delphi and the 139
CHICAGO — From May to October, a team of people is working every day, even weekends, to look for dead birds on the ground in downtown Chicago.Annually, about 5,000 birds that are not native to the region are injured or killed after colliding into Chicago’s glassy reflective skyscrapers. The team looking for the birds is documenting what kind are coming though the city.The birds live in rain forests and wild areas and are not experienced with tall buildings, group members say. It’s a foreign environment for them, so they are easily hurt, says group member Annette Prince.The group aims to decrease the number of birds killed in the city and is pushing for more bird-friendly building designs throughout the nation. One suggestion the team has is to turn lights out at night.“We are No. 1 in the urban lighting we put out,” Prince said. Less glass helps with the problem, too.“It’s estimated that there are a billion birds a year killed in windows, with a huge concentrations in cities like Chicago,” she said.This is something the U.S. can fix, Prince said.“There are things you can do to make buildings safe, and to protect these birds that are so valuable to us,” she said. 1192
Chief Hayden provides an update on 4 of our officers who were struck by gunfire tonight during the downtown unrest. https://t.co/Ml1CgIikHf— St. Louis, MO Police (@SLMPD) June 2, 2020 196
Climate change is putting shellfish at risk as increases in carbon emissions and agricultural runoff are altering ocean ecosystems.Now oyster farmers are adapting before going extinct.“It’s not that they grow more slowly, it’s that they’re less likely to grow at all,” said Todd Van Herpe of Humboldt County Oyster Co.Van Herpe has been farming northern California’s Humboldt Bay for years. Now his livelihood is at risk after scientists say a change in ocean acidification is making it more difficult for oysters to form their shells and ultimately survive.“They’re like anything else; there’s strong one and a weaker one,” Van Herpe said of young oysters. To help protect his product, Van Herpe is getting seed grown in hatcheries. And in this multimillion-dollar industry, any increase in cost is ultimately passed on to you. “We’re going to have to charge our customers more,” Van Herpe said. At Humboldt Bay Provisions, workers are opening up about the change in the industry. “I’ve noticed it’s getting harder and harder to find the freshest oysters,” said one employee.Now this North Coast oyster restaurant is working with more oyster farmers to get this area’s most iconic seafood.“It’s really a source of pride for the people of Eureka and the people of Humboldt County that we have this right in our backyard,” the worker said. Back on the bay, ocean experts are tracking the change in weather conditions. Dr. Joe Tyburczy of California Sea Grant Extension says oysters are suffering because of an increase in carbon emissions and agricultural runoff, which could mean an end to this industry. “If we’re thinking about mass extinctions and radical changes in marine ecosystems this could drive fisheries collapses,” he said.To help keep more oysters alive oyster alive, oyster farmers like Hog Island Oyster Company is now farming oysters in controlled environments.“We’re doing a lot of research here with eel grass and how eel grass can help with manage the acidity of the water through photosynthesis and respiration and taking some of that carbon dioxide out of the air,” Hog Island Oyster Company scientist Juan Avellaneda, PhD said.Making genetic gains could help this seafood and this industry survive. 2232