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WHCA Statement on White House Press Secretary testing positive for Covid-19 pic.twitter.com/viC6ywK7fv— WHCA (@whca) October 5, 2020 140

When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

WEST PALM BEACH, Fla. - Roses are red and Ken Lerman’s suit is too.If you see his bouquets, he has a message for you.The 55-year-old loves to love and he now uses roses to let people know it.There’s some pain behind Lerman’s purpose.His, “Roses for Change,” campaign began this summer after he and people across the country witnessed the fallout following the death of George Floyd while in police custody.“How can one human being do that to another human being, I was crying when I saw it,” says Lerman.Armed with roses and a message of love Lerman says he wanted to reach those most affected.“I gotta give this to all the African Americans, they’re hurting,” he tells WPTV.His message has since caught on both online and in Palm Beach County where he regularly shares love and roses to people of all colors. We caught up with Lerman with a hundred of his favorite flowers in hand at the Milagro Center in Delray BeachHigh Schooler, Dachinise Philbert, says, “I was surprised and I was like oh I love you too.”A lot of these teens say it’s been a while since they’ve heard those words directed at them and even longer since they’ve been given flowers.Philbert says, “It was kind of weird at first I was like roses? I didn’t expect that but it was pretty nice a pretty nice gesture."6th grader Isaiah Taylor had a similar interaction with Lerner.“He said I love you, you stay safe and told my grandma happy birthday too,” says Taylor.Lerman says he hopes the connection he makes with strangers leaves a lasting impact, “So maybe other people will give roses maybe boyfriends will give roses to their wives or their partners that people will just go out and spread the love that’s my mission every single day to spread love in the Florida community and transform the world with love.”Because maybe it’s true, all you really need is love.This story was first reported by Chris Gilmore at WPTV in West Palm Beach, Florida. 1927

While many businesses shut down temporarily due to COVID-19, zoos and aquariums couldn’t fully close because animals still need to be taken care of.However, with little to no visitors during what’s normally the busiest time of the year, some are facing tough times and getting creative.“It’s a lot of work,” said Patty Wallace, an Animal Keeper at the Cheyenne Mountain Zoo.“We feed all of them about three times a day, about 40 pounds each of grass hay, about six pounds of grain per hippo, and also some fruits and vegetables for training and nourishment. So they get lots of variety,” Wallace explained. That’s just the hippos, which are part of a new exhibit the zoo opened during the shutdown.“Opening a brand new exhibit is normally hard enough,” said Bob Chastain, the President and CEO of the zoo.With large groups and traditional presentations considered unsafe, the zoo pivoted. “Now, what we do instead is we’re grabbing random people and taking them back behind the scenes, letting them help us with the everyday things we’re doing,” Chastain said.Letting kids help feed the hippos and other animals, up close and personal.“We are trying to adjust and we would like to share our hippos,” Wallace said. “But because we don’t want crowds, we do it in small bursts.”Back in spring, zoos and aquariums were told to close.“All of them have had a period of two to four months of closure. Some are still closed,” said Dan Ashe, President and CEO of the Association of Zoos and Aquariums. AZA is a nonprofit that represents over 240 of these businesses.“When they’re closed they’re not really closed, because they have to continue caring for the animals,” Ashe said. That’s what makes zoos and aquariums unique.“The essential ingredient in success is a guest,” he said. Even with no guests, the work doesn’t stop, which has put some in financial distress. “We have had some that have been on the verge of closure.”Ashe said about 20% of its members are in a weak financial position, so zoos got creative to keep guests interested. “The San Antonio Zoo started with the idea of a drive-thru zoo,” Ashe said.At Cheyenne Mountain Zoo, they made use of social media. “Our social media team, like many around the country, really ramped up,” Chastain said.Now as they begin to reopen their gates, they face a whole new set of challenges. “Almost every zoo in the country had to revamp and figure out how to do timed tickets, because it was one of the major requirements,” Chastain said.Timed ticketing, one way traffic, cashless exchange -- these were all concepts zoos and aquariums had to adapt to.“All over the zoo there are marks that help people stay away from each other,” Chastain said.Even with sold out tickets, the crowds are nothing like they used to be. And many fundraising events had to be canceled or postponed with new capacity limits.“Our guess is for the next 12 months, we won’t have those large crowds,” he said.But families continue to come to see the giraffes, look at the penguins, or feed Zambezi and Kasai, the hippos.“It’s been a challenge, but a lot of fun,” Wallace said. 3105

With COVID-19 cases surging across the country, public health officials and ICU doctors are pleading with Americans to reconsider gathering with family members ahead of the Thanksgiving holiday for fear of spreading the virus even further.“We really don’t have a national or even multi-state plan, and that worries me,” said Dr. Stephen Morse with Columbia University.While he strongly recommends against it, Dr. Morse knows inevitably some people will still get together on Thursday. His advice is to have a multi-layered safety approach.The first layer involves testing. He’s urging people to avoid those rapid tests if they can because they’re less accurate.With so many Americans trying to get tested right now, officials also say it’s important to plan ahead and be prepared to potentially not get results back before Thanksgiving.“Testing is really important because it’s the only way we can find people who aren’t obviously sick and stop them,” Dr. Morse added.Health officials say if you are planning a small family gathering, get tested before you see high-risk family members. Americans are also being urged to consider virtual holiday gatherings whenever possible.If you are gathering with people outside your household, eat in separate rooms or consider eating outdoors.“What I’ve seen is once it gets into a family, because we let our guard down around our family, everybody gets infected,” explained Dr. John Coleman, who works in the ICU at Northwestern University’s teaching hospital in Chicago.Dr. Coleman says there are just too many variables to consider when it comes to gathering for Thanksgiving this year.“I think we are on the cusp of some very, very dark months. What we’ve seen is the increase of COVID across the nation is going to eventually stress the health system.” 1804