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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CARLSBAD (CNS) - Federal agents foiled an attempted maritime human smuggling attempt Monday in northern San Diego County, intercepting a skiff that had ferried a group of suspected undocumented immigrants into the United States by sea, authorities reported.Customs and Border Protection officers captured the seven men about 6 a.m., after they landed on Ponto State Beach in Carlsbad, according to CBP public affairs.The federal personnel detained the group of Mexican nationals, who will be processed for deportation, and impounded the small outboard-motor boat. 571

CAPE CORAL, Fla., -- A man accidentally discharged his semiautomatic hand gun Friday while shopping for ammunition inside the retail portion of Shoot Center, a gun store in Cape Coral. "We always assume you have a loaded firearm," said Shoot Center Owner, Aaron Forum, describing store protocol for anyone that pulls out a gun.  Forum took to Facebook to explain the incident:  405

CAMPO, Calif. (KGTV) — Extreme heat swept through San Diego County Friday, with many areas reaching triple-digit temperatures. But some residents said they were more miserable than usual, as their power was shut off for half the day.The heatwave is here, and for those living in the deserts, things are just unbearable."My swamp cooler is going 24 hours, and I've got my ceiling fan going!" Campo resident Karen McIntyre said.But McIntyre says she is one of the lucky ones. She is worried more about her family living in Lake Morena, who, for about half the day, did not have any power."During the middle of a pandemic, during the middle of an extreme heatwave, they still send out notices advising them that they're going to be turning the power off today!" McIntyre said about her power company, SDGE.Although dated July 27, McIntrye says her family in Lake Morena received a letter from SDGE explaining the planned power outage on July 30, less than 24 hours before the planned outage. She said she had to scramble to get her two-year-old niece a place to cool off."She has a medical condition where she has to have her oxygen," McIntyre said. "She's on a feeding tube, and she has to stay in a cool house. And going out to another place or another home is stressful for her."The County has set up a few Cool Zones in East County. But McIntyre says her family and many others do not have the means to get there."That’s still too far away for a lot of people who have limited transportation," McIntyre said.SDGE says due to the extreme heat, it canceled all non-critical planned outages for Friday and the weekend. But a spokesperson said the one affecting the Delzura, Potrero, and the Campo area is a critical case of safety, where they have to replace wood poles to steel. They sent ABC 10News a statement that reads in part: 1838

By HALELUYA HADERO Associated PressA group in North Carolina has erected a Black Lives Matter billboard to counter a Confederate flag that stands along a road in the state. An official with a group that supported the project says the sign was unveiled in Pittsboro and funded by residents in the city. A GoFundMe page to raise money for the sign said the billboard was a way to show Confederate flags "do NOT represent" Pittsboro. Sam White had been leasing the billboard on his property to an outdoor advertising company. 531