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Kroger is tapping Microsoft to help create grocery stores of the future, and keep up with Amazon and Walmart.The two companies announced a partnership on Monday that will bring digital shelves, price tags, and advertisements to two pilot stores in Ohio and Washington State, near each company's headquarters.The stores are designed to make it easier for customers and workers to navigate the stores, saving shoppers time and Kroger money.Kroger has been partnering with companies such as Nuro, Ocado, and Walgreens as it aims to speed up grocery delivery and pickup, and experiment with digital tools to support its network of physical stores.The grocery chain is trying to give shoppers — who are increasingly browsing and buying everything from consumer electronics to breakfast cereal online — more reasons to visit physical stores.Under the latest partnership, customers first build a shopping list using Kroger's Scan, Bag, Go self-checkout app.Then, the app works with cloud-based software and sensors in the store to guide them around as they check off items on their list. For example, if a customer is looking for pasta, the app will direct the customer to the correct aisle. As the customer nears the aisle and approaches the type of pasta they chose, a personal avatar — like a banana or an avocado —will light up that directs them to the right one. They'll scan the item to check out, and the system will route the customer to the next item on their list."The notion of Kroger having to figure out what digital looks like in store for a grocery shopper is super important," said Jason Goldberg, head of the commerce practice at digital agency SapientRazorfish. He believes the tech could appeal to customers who want more information about the food they're buying, where it comes from, and how to store it in their homes.Shelves at the two tech-enhanced stores will also look much different than traditional stores.Instead of paper tags for prices and promotions, they will be digital. That creates room for Kroger to sell advertising space to brands, which could provide a new profit stream in the low-margin grocery business.Switching will help Kroger quickly change prices on products and create deals, instead of an employee manually making the changes. Kroger said it will boost workers' productivity, since employees will be able to quickly locate products for customers' curbside grocery pickup orders.Kroger's ( 2443

Inspired by the mock plan to storm Area 51, Scotland now has an event scheduled to definitively prove the existence of its own elusive creature: the Loch Ness monster.On Facebook, at least 21,000 people have RSVP'd 227

It's not even two minutes long, but some are spending plenty of time debating a song about a horse by an up-and-coming rapper.Atlanta's Lil Nas X has had a viral hit with the song "Old Town Road," which Billboard has reportedly pulled from its country music charts.The song found love on the TikTok app, where users create and share video clips set to music.It quickly raced up the Apple Music and Spotify charts and debuted simultaneously on Billboard's cross-genre Hot 100, Hot Country Songs and Hot R&B/Hip-Hop Songs charts. 543

Kroger is discontinuing its sale of electronic cigarettes, or e-cigarettes, the company quietly announced in an updated policy posted to its website."Kroger is discontinuing the sale of electronic nicotine delivery products, or e-cigarettes, at all store and fuel center locations due to the mounting questions and increasingly-complex regulatory environment associated with these products," the company said in a statement. "The company will exit this category after selling through its current inventory."The move comes as the U.S. Centers for Disease Control and Prevention investigates more than 1,000 cases of vaping-related lung injuries across the United States.As of October 1, 18 deaths in 15 states have been connected to these spate of vaping-related lung injuries, according to the 806

It's been more than a century since Babe Ruth started his baseball career, but the Bambino is still breaking records.A Babe Ruth New York Yankees jersey from 1928-1930 fetched .64 million at auction Saturday, making it the most expensive piece of sports memorabilia ever sold, according to the auction house. The previous record was a 1920 Babe Ruth jersey that went for .4 million.The record-breaking jersey was part of a collection of artifacts related to "The Sultan of Swat," as Ruth was also known, sold by Hunt Auctions at Yankee Stadium. The auction house said in a statement that it partnered with the baseball legend's family and had select additions from "elite third-party collections" for the massive display."Babe's collection has remained largely unknown to the general public and we felt it was time to bring these amazing pieces of his life to light," Linda Ruth Tosetti, Ruth's granddaughter, said in a news release.The auction house certainly hit a home run with this collection, though it wasn't a huge shock."While the record-setting prices attained today are certainly astonishing, I am not surprised at all given the incredible materials and the mythical status the Babe holds in the history of this country," David Hunt, president of Hunt Auctions, said in a news release.Ruth's legendary baseball career spanned 22 seasons and included 714 home runs and four World Series titles, according to the National Baseball Hall of Fame. While he's known for playing for the Yankees, Ruth also spent time with the Boston Red Sox and Boston Braves.In 1936, he became one of the five inaugural members elected to the Baseball Hall of Fame. 1668

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