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After targeting keto and paleo dieters, Chipotle is courting vegetarians.The fast casual chain on Monday expanded its new line of diet-based bowls to include vegan and vegetarian options. "Lifestyle bowls" launched earlier this year with Whole30 and double protein meals in addition to the keto and paleo bowls.The lifestyle bowls are a way for Chipotle to market itself to a wide variety of customers focused on health, especially as it rebounds from E. coli and norovirus scares from a few years ago. And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said. Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018."We've found that many people are increasingly looking for plant-based protein options," said Chris Brandt, Chipotle's chief marketing officer. The bowls don't include new vegan or vegetarian ingredients. They're only available as pre-configured options on Chipotle's website or mobile app.Taco Bell recently tried a similar tactic.In January, Taco Bell announced a plan to test out a vegetarian menu board that would highlight the restaurant's current vegetarian options, including tacos, tostadas burritos and crunchwraps. Putting all of the meat-free items on one menu should make it easier for vegetarians to see their options, Taco Bell explained. For Chipotle, the lifestyle bowls are a way not only to lure vegetarian eaters, but to create positive hype for the brand.During an earnings call in February, CEO Brian Niccol said that the lifestyle bowls "resonated with consumers in a big way." CFO John Hartung said the bowls "created an awful lot of buzz and interest.""The whole idea here is to really emphasize again that Chipotle can be an option for virtually any diet," said Sharon Zackfia, an analyst who covers restaurants for the research group of asset manager William Blair. By raising awareness of the many different diets Chipotle is compatible with, it is "eliminating the veto factor," she said.Chipotle has come a long way since it suffered following an E. coli outbreak that 60 Chipotle customers in 14 states ill in late 2015 and early 2016.Now, customers are coming back. In 2018, the company reported a revenue increase of 8.7% compared to the previous year. Sales at restaurants open at least a year jumped 4% in that time frame, and digital sales surged 42.4%.To help drive the rebound, Chipotle unrolled its "for real" marketing campaign, which highlights ingredients and offers transparency into its operations, streamlined its pickup options, expanded its delivery services and made its production lines more efficient, among other things. 2897

A truck driver hauling frozen strawberries from Mexico into the United States is in custody after customs officers at a Texas port found nearly million worth of methamphetamine hidden in the trailer.In a statement, Customs and Border Protection said officers working at the Pharr-Reynosa International Bridge cargo facility Saturday encountered a 42-year-old male Mexican citizen with a commercial shipment of frozen strawberries arriving from Mexico.CBP referred the shipment for further inspection and discovered 350 packages of alleged methamphetamine concealed within the trailer.Authorities seized the tractor/trailer along with 906 pounds of methamphetamine (411 kg) that was worth about ,700,000, CBP said."This was an outstanding interception our officers accomplished this weekend," said Port Director David Gonzalez of Hidalgo/Pharr/Anzalduas Port of Entry."Our officers' astute sense of awareness and tenacity is unparalleled and truly commendable."The man involved in the seizure is in the custody of Homeland Security Investigations agents for further investigation.The Pharr-Reynosa International Bridge is a major port of entry for the US-Mexico border, and handles both commercial and passenger vehicles. About 175,000 vehicles cross the bridge in a month, according 1302

An American citizen has been charged with assisting ISIS as a weapons instructor and a sniper, according to a press release from the 145

America’s eighth graders are falling behind in math and reading, while fourth graders are doing slightly better in reading, according to the latest results from the 177

Amid the NHL, NBA, MLB, college basketball, XFL, MLS, PGA Tour and NASCAR suspending operations due to the spread of coronavirus, one pro sports league is pushing forward: The Professional Bowlers Association. This weekend is the tour's PBA World Championship, which is being held in Las Vegas. Although the competition will go on this weekend, it is doing so under a heavily-modified schedule. The event was originally slated to air next Wednesday. Instead, the finals will air live Sunday at 1:30 p.m. ET on FS1. The championship will also be played without spectator, except for family and tour officials. "The last-minute changes have been made out of an abundance of caution to ensure the safety of players, family members and tournament officials. International travel restrictions that may impact a number of World Series competitors also played a role in PBA’s decisions," the PBA said. This weekend's championship is one of five majors the PBA has annually. The bowlers participating in the championship will be Jason Belmonte, EJ Tackett, Anthony Simonsen, Francois Lavoie and Chris Via. 1109

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