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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

There will inevitably be people who want to vote in person who may now be positive for the coronavirus, showing symptoms of COVID-19 or who are quarantining.The Centers for Disease Control and Prevention (CDC) has reinforced the fact that Americans have the right to vote, regardless of whether they're sick or in quarantine. The agency offered this advice: 365

Trade war fears are rattling Wall Street as President Trump prepares a crackdown on China.The Dow dropped 724 points when the Dow closed on Thursday, underlining growing concerns among investors about looming tariffs on China."A global trade war, whether it's real or perceived, is what's weighing on the market," said Ian Winer, head of equities at Wedbush Securities. "There's this huge uncertainty now. If China decides to get tough on agriculture or anything else, that will really spook people." 513

The mother of a 5-year-old boy who was allegedly murdered by his father has now also been arrested on a charge of child neglect. According to an affidavit, she was also at the home when the boy was killed. Joseph Ray Daniels was arrested and charged with one count of criminal homicide in the disappearance of his son, Joe Clyde. Court records revealed that the elder Daniels allegedly beat the young boy to death before disposing his body in a rural location.   Officials announced Monday night that Joe Clyde’s mother, 27-year-old Krystal Daniels, was also arrested.According to an affidavit, Krystal Daniels was home at the time her husband allegedly murdered their child, Joe Clyde and knew he disposed of the body.She “failed to report the abuse and resulting homicide” of the boy, the affidavit added. Krystal Daniels also allegedly "failed to report injuries, abuse and/or homicide, despite multiple opportunities."She’s scheduled to appear in court on Monday. 1030

They're called the religious nones--a diverse group made up of atheists, agnostics, the spiritual, and those with no specific organized religion in particular. And over the years, this population has continued to grow, with millennials increasingly driving the growth. "I think many of us are finding connections in spirituality in ways that for our parents would seem quite odd, but for us, feel more relevant and feel more authentic," said Jill Filipovic, a columnist and author of the book OK Boomer, Let's Talk: How My Generation Got Left Behind.A millennial herself, Filipovic considers herself a part of this growing trend."I don't affiliate formally with any of these religious beliefs. I would qualify myself as religious none, even though I'm culturally Christian," said Filipovic. The Pew Research Center found just 27 percent of millennials say they attend religious services on a weekly basis, compared to 38 percent of baby boomers. And only about half of millennials--adults born between 1981 and 1996--say they believe in God with absolute certainty, and only about 1 in 10 millennials say religion is very important in their lives."Millennials, as I said, are relatively progressive people, and the Catholic Church is a formal patriarchy. It's an organization in which women are formally barred from being in positions of power," said Filipovic. The Pew Research Center says religious nones are growing faster among Democrats than Republicans, though their ranks are swelling in both partisan coalitions.But while less religious, millennials are still likely to engage in spiritual practices."It doesn't surprise me to see spirituality on the rise; it's such a key part of the human condition to want to understand why am I here, what is my purpose."The trends are not going unnoticed by religious institutions like the Roman Catholic Diocese of San Diego, which created the Young Adult Ministry to connect young adults to the Catholic Church."That's where we start to cultivate relationships and just bring us all the baggage, bring us all the stuff that you have questions about, and let's just talk about it," said Patrick Rivera, director of Young Adult Ministries.Rivera says before the pandemic, they would hold social events that don't necessarily feel religious."We have Theology on Tap, where we'll go to a bar or a parish hall, we'll bring in our own kegs and speakers and live musicians and have a theological discussion," said Rivera.He says the effort has been a sort of rebranding of the church. "One of the hardest parts for me in the last few years has been the rise of different scandals and things that have come up," said Rivera.Through conversation and social events, he says they're working to connect with marginalized groups like the LGBTQ community, who've historically felt ostracized from the church."That's the issue we want to try and resolve. It doesn't necessarily matter how you enter into faith or community, the community is still there longing to accept you as you are," said Rivera. "Definitely LGBT community is an area that we seek to try to mend some of the damages we've seen done across the previous generation or so from the church."A young adult ministry coordinator, Daniel Godinez, was 27 when he reconnected with the Catholic church."I didn't have the right friendships, I didn't have the right connections, it all came down to a moment of emptiness in my life," said Godinez.Despite having a great job and friends, he says life's pleasures were not fulfilling him. In 2012, an old friend invited him to a church retreat, which Godinez believes was God calling him back home. "It was absolutely tough, not having support from your friends at that moment when you're going through that transition process, I think is probably the toughest thing you can encounter at that moment in life," said Godinez.Godinez is now the Young Adult Ministry Coordinator at Most Precious Blood in Chula Vista and married to a woman he met through the church.Rivera says COVID-19 has impacted the church's ability to reach new people; rather than large gatherings, they must rely on small events to continue outreach. However, Rivera says it's allowed them more opportunities to focus on the one-on-one small-scale relationship model."It's one person at a time for us," said Rivera. 4331