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After targeting keto and paleo dieters, Chipotle is courting vegetarians.The fast casual chain on Monday expanded its new line of diet-based bowls to include vegan and vegetarian options. "Lifestyle bowls" launched earlier this year with Whole30 and double protein meals in addition to the keto and paleo bowls.The lifestyle bowls are a way for Chipotle to market itself to a wide variety of customers focused on health, especially as it rebounds from E. coli and norovirus scares from a few years ago. And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said. Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018."We've found that many people are increasingly looking for plant-based protein options," said Chris Brandt, Chipotle's chief marketing officer. The bowls don't include new vegan or vegetarian ingredients. They're only available as pre-configured options on Chipotle's website or mobile app.Taco Bell recently tried a similar tactic.In January, Taco Bell announced a plan to test out a vegetarian menu board that would highlight the restaurant's current vegetarian options, including tacos, tostadas burritos and crunchwraps. Putting all of the meat-free items on one menu should make it easier for vegetarians to see their options, Taco Bell explained. For Chipotle, the lifestyle bowls are a way not only to lure vegetarian eaters, but to create positive hype for the brand.During an earnings call in February, CEO Brian Niccol said that the lifestyle bowls "resonated with consumers in a big way." CFO John Hartung said the bowls "created an awful lot of buzz and interest.""The whole idea here is to really emphasize again that Chipotle can be an option for virtually any diet," said Sharon Zackfia, an analyst who covers restaurants for the research group of asset manager William Blair. By raising awareness of the many different diets Chipotle is compatible with, it is "eliminating the veto factor," she said.Chipotle has come a long way since it suffered following an E. coli outbreak that 60 Chipotle customers in 14 states ill in late 2015 and early 2016.Now, customers are coming back. In 2018, the company reported a revenue increase of 8.7% compared to the previous year. Sales at restaurants open at least a year jumped 4% in that time frame, and digital sales surged 42.4%.To help drive the rebound, Chipotle unrolled its "for real" marketing campaign, which highlights ingredients and offers transparency into its operations, streamlined its pickup options, expanded its delivery services and made its production lines more efficient, among other things. 2897
A strong earthquake shook the Greek capital Athens on Friday, sending people rushing out of buildings and into the street.The 5.1 magnitude tremor struck 23 kilometers (14 miles) northwest of the capital, near Magoula, according to the Athens Institute of Geodynamics.The Institute said there had been seven aftershocks, with the largest measuring 3.1.Residents who contacted the European-Mediterranean Seismological Centre said the quake was strong but short, describing televisions shaking and objects falling from bookshelves.There were no immediate reports of serious damage or injuries.The Ministry of Citizen Protection in Athens said the city's fire brigade and police were being deployed. Two helicopters were also assessing the extent of damage.Greece is one of the most 792

Agents from Immigration and Customs Enforcement and the FBI are utilizing state driver's license databases to scan through "millions of Americans' photos without their knowledge or consent," 203
A senior U.S. official says the United States and the Taliban have reached a truce agreement that will take effect “very soon” and could lead to withdrawals of American troops from Afghanistan. The official said Friday the agreement for a seven-day “reduction in violence” to be followed by the start of all-Afghan peace talks within 10 days is “very specific” and covers the entire country including Afghan forces. The official spoke on condition of anonymity because the official wasn't authorized to discuss details ahead of an official announcement. The developments come as U.S. Secretary of State Mike Pompeo and Defense Secretary Mark Esper met Friday in Munich with Afghanistan's President Ashraf Ghani. 723
A Republican state lawmaker in Washington is accused of participating "in an act of domestic terrorism against the United States," according to a new report released Thursday by the Washington State House Republicans on 232
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