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After targeting keto and paleo dieters, Chipotle is courting vegetarians.The fast casual chain on Monday expanded its new line of diet-based bowls to include vegan and vegetarian options. "Lifestyle bowls" launched earlier this year with Whole30 and double protein meals in addition to the keto and paleo bowls.The lifestyle bowls are a way for Chipotle to market itself to a wide variety of customers focused on health, especially as it rebounds from E. coli and norovirus scares from a few years ago. And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said. Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018."We've found that many people are increasingly looking for plant-based protein options," said Chris Brandt, Chipotle's chief marketing officer. The bowls don't include new vegan or vegetarian ingredients. They're only available as pre-configured options on Chipotle's website or mobile app.Taco Bell recently tried a similar tactic.In January, Taco Bell announced a plan to test out a vegetarian menu board that would highlight the restaurant's current vegetarian options, including tacos, tostadas burritos and crunchwraps. Putting all of the meat-free items on one menu should make it easier for vegetarians to see their options, Taco Bell explained. For Chipotle, the lifestyle bowls are a way not only to lure vegetarian eaters, but to create positive hype for the brand.During an earnings call in February, CEO Brian Niccol said that the lifestyle bowls "resonated with consumers in a big way." CFO John Hartung said the bowls "created an awful lot of buzz and interest.""The whole idea here is to really emphasize again that Chipotle can be an option for virtually any diet," said Sharon Zackfia, an analyst who covers restaurants for the research group of asset manager William Blair. By raising awareness of the many different diets Chipotle is compatible with, it is "eliminating the veto factor," she said.Chipotle has come a long way since it suffered following an E. coli outbreak that 60 Chipotle customers in 14 states ill in late 2015 and early 2016.Now, customers are coming back. In 2018, the company reported a revenue increase of 8.7% compared to the previous year. Sales at restaurants open at least a year jumped 4% in that time frame, and digital sales surged 42.4%.To help drive the rebound, Chipotle unrolled its "for real" marketing campaign, which highlights ingredients and offers transparency into its operations, streamlined its pickup options, expanded its delivery services and made its production lines more efficient, among other things. 2897

An animal shelter in Canada says it has gotten calls from around the world after it shared the story of a dog that was found along with five kittens.A post from the Pet and Wildlife shelter in Chatham, Ontario, described how the dog was found keeping the kittens warm on the side of a road on a cold night.She was cuddling up against them in the snow.Someone notified a shelter, and an animal control officer picked them up.The kittens have been taken in by a foster family because they are not old enough to be adopted yet.The dog, now named Serenity, will be ready for adoption on Dec. 3. 602

An African-American woman is now the publisher and editor of the Alabama newspaper that recently urged the Ku Klux Klan to "night ride again," the paper said.Elecia R. Dexter, a "strategic leader with expertise in human resources, operations and change management," took up the positions Thursday, the weekly Democrat-Reporter of Linden said in a press release.Dexter replaces Goodloe Sutton, who penned a staggering editorial with the headline " 458

A skydiver was killed after she hit a big rig trailer and crash-landed on a Northern California highway outside an airport.The 28-year-old woman was skydiving with a group of seven people around 2 p.m. Thursday, 223

Actor-comedian John Witherspoon, who memorably played Ice Cube’s father in the “Friday” films, has died. He was 77.Witherspoon’s manager Alex Goodman confirmed late Tuesday that Witherspoon died in Los Angeles. No cause of death was released.The actor had a prolific career, co-starring in three “Friday” films, appearing on “The Wayans Bros.” television series and voicing the grandfather in “The Boondocks” animated series. His film roles included “Vampire in Brooklyn” and “Boomerang,” and he was a frequent guest on “Late Show with David Letterman.”For many his most recognizable role was “Pops,” Ice Cube’s father in the stoner comedy “Friday” and its two sequels, a crude but affectionate father trying to guide his son to be better.“Life won’t be as funny without him,” Ice Cube said in a Twitter post late Tuesday, adding that he was devastated by news of Witherspoon’s death.Regina King, who appeared as Witherspoon’s daughter in “Friday” and also voiced both of his grandsons in the animated series “The Boondocks” called him her “comedic inspiration” on Twitter.Goodman referred to a family statement issued to the website Deadline that said the family was in shock over Witherspoon’s death.The statement says Witherspoon, who was born on Jan. 27, 1942, is survived by his wife, Angela, and sons JD and Alexander.JD Witherspoon tweeted that he was happy for all the great times he and his dad had together.“We’d roast each other like homies more than Father & Son, and I really liked that. He was my best friend & my idol,” JD Witherspoon posted. “Love U Dad...I’ll miss u.” 1605