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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ENCINITAS, Calif. (KGTV)-- Dozens of people joined a paddle-out for the late "godfather of snowboarding" Saturday. Many thanked Jake Burton Carpenter for his legendary contribution to snowboarding. Surfers hit the waves at Swami's Surf Spot to honor a man they said changed their lives. But Jay Saling brought his other favorite board. "Two things I love most in this in the world are snowboarding and surfing, and he helped created both of those," Saling said.Saling organized the paddle-out shortly after the announcement of snowboard legend Jake Burton Carpenter's death on Wednesday. Saling carried a Burton snowboard into the waves and placed it on top of his surfboard as he paddled out.Burton is credited for reinventing the sport and culture of snowboarding. Friends and former Burton Snowboards employees now living in San Diego shared their memories with Carpenter. "At my interview, his first question was, 'Do you snowboard?' And I actually lied to him. I said, 'I did.' I was a skier. And then from that moment when he hired me, I never skied ever since, so I owe my life to Jake," former employee Mike Hoefer said. Many who knew Carpenter said he was a man who thought outside of the box. Not quite turning things upside down, just sideways."You could get on the mountain, but he turned everything sideways and just made everything more fun," surfer and snowboarder Chris Dodds said. It was so much fun that snowboarding became an Olympic sport in 1998. San Diego-born Olympian Shaun White's parents joined in the paddle-out Saturday. Their son paid his respects on Instagram, sharing a photo of the embrace he shared with Carpenter after his gold medal win in Pyeongchang.From Olympians to recreational boarders, Jake Burton Carpenter's impact on snowboarding will live on forever."His passion really created this world for us that we all share, and now we all have in common," former Burton employee Jenny Sehic said. "It's pretty powerful."Carpenter's funeral is scheduled for Tuesday in Vermont. 2022

Facebook announced today it is removing hundreds of pages and accounts run by people in the U.S. who are spreading misinformation.The social media platform's staff identified 559 pages and 251 accounts, and among those is Right Wing News, which has more than 3 million followers, the New York Times reports. Left-wing pages identified in the group include the Resistance and Reverb Press (816,000 followers).It's the most domestic accounts and pages Facebook has removed, officials with the platform said. They violate the rules about online spam, and are financially motivated, according to the NY Times report.False narratives on social media were once known as something mostly done by Russian-linked operatives. It's now become something created more in the U.S., the Times said.Researchers said it's harder to root out false information that's from the U.S. than foreign countries. That's because it "mirrors genuine networks of Americans engaging in free speech online," the Times reports. 1003

Election offices across the country are making preparations to ensure everything is ready for a smooth voting process. A crucial piece to make sure that happens is recruiting enough poll workers for Election Day."The majority of poll workers are over age 60, and so, often in some of those higher risk categories for complications for COVID-19. So in the primaries this year we saw a lot of challenges getting poll workers," said Ben Hovland, Chairman of the U.S. Election Assistance Commission. Hovland says, in years past, most poll workers have been retirees volunteering their entire day and doing an important civic duty at polling places.During this summer's primaries, as COVID-19 cases rose, cities and states nationwide had some difficulty retaining poll workers. So much so, that the U.S. Election Assistance Commission launched National Poll Worker Recruitment Day."We created a website Helpamericavote.gov. If you go there you can choose your county and jurisdiction in the drop down menu and it can get you to your local election official and you can sign up if you want. But again, we’re seeing a number of places that still need poll workers," said Hovland.In Madison, Wisconsin, more than 1,000 poll workers canceled their volunteer shift for the primary and an August election. But then, something extraordinary happened. The city had more people sign up to be poll workers than ever before."We heard from a lot of people who said, 'I’m signing up to work at the polls because my grandma usually does and my mom usually does and can’t right now because of COVID, so I want to fill that spot.' We had to stop taking applications, which we’ve never had to do before," said Madison's City Clerk, Maribel Witzel-Behl. Witzel-Behl says during the last three presidential elections they had 3,000 poll workers. Now, they have 6,000 signed up. Many are local college students or people who were given the day off by their employer in order to participate in the presidential election."Now, almost 4,000 of those 6,000 poll workers are first-time poll workers and so that’s a pretty amazing thing to think about," said Witzel-Behl. Witzel-Behl says extra workers will help them be "pandemic proof" on Election Day. Poll workers are instructed to follow strict health guidelines, which include not having a fever within the last few days or showing any symptoms of COVID-19.Now that so many are signed up, the City of Madison will be conducting 50 new poll worker virtual training sessions to get them ready for the big day. Officials hope this boost in volunteers gives a renewed and longstanding interest for civic engagement."We're glad that the poll workers who have been in place for decades and may have a greater risk for COVID-19 don't have to feel bad about staying home and sitting this one out. That there are plenty of people to fill in and they're able to stay safe because we want our whole community to be safe," said Witzel-Behl.The U.S. Election Assistance Commission says there are also other ways people can contribute to a smooth Election Day. This includes being prepared to vote, simply by ensuring you're at the correct polling place, bringing the proper identification and making sure your address information is updated."That means you're in the polling place less time. That means shorter lines behind you. It's good for you, it's good for poll workers and it's good for election officials," said Hovland.Hovland says always check with your local election office for the most accurate information and to sign up to be a poll worker. 3574

FALLBROOK, Calif. (KGTV) - An employee at St. Peter the Apostle Catholic Parish in Fallbrook has been suspended after allegations of sexually inappropriate dating app chats were revealed in a video released by a vigilante group that conducts stings to catch suspected predators. 10News is not revealing the name of the employee because he has not been charged with a crime.A spokesperson for the Roman Catholic Diocese of San Diego confirmed the employee's suspension, telling 10News the church pastor called the San Diego County Sheriff's Department to report the employee after seeing the video posted on social media Saturday morning.The video was captured Nov. 21 by a group calling itself the "CC Unit" -- "CC" stands for "Creep Catching." The group has posted more than 60 videos over the past year, including one that led to the court martial of a Camp Pendleton Marine.In an interview with 10News, the group's leader, who asked to be identified as "Ghost," said they create profiles on dating sites. When someone reaches out, the CC Unit decoy claims to be a minor. In this particular case, Ghost claimed to be 14. Ghost said the conversation turned sexual, with the employee asking for nude pictures and eventually a meet-up. When he arrived for the meeting at a grocery store, instead of a 14-year-old boy, he was confronted by several men who were recording on their phones. The video stretches for several minutes as the employee tries to evade the CC Unit. "He was denying we had his pictures, we had his chat logs," Ghost said. "I was like 'OK, if you're so afraid, if you don't know what's going on, why don't you call the police because that's what any normal human being would do?'"Ghost admits that law enforcement does not approve of his actions. Criminal defense attorney Guadalupe Valencia told 10News that vigilante groups make the job of law enforcement harder and can jeopardize criminal investigations and prosecutions. "They can cause this person to maybe go free of prosecution because they mishandled the situation. That's a really big danger," said Valencia. Valencia said the CC Unit members could be opening up themselves to criminal charges or civil liability.Despite the criticism, Ghost said he stands by his actions. "They say it makes it harder for them, but I haven't seen them do as much work as I have done over the past year. I think the slaps on the wrist they (sexual predators) get right now is nothing compared to the embarrassment they go through when I expose them," said Ghost. 2532

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