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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The Michigan Department of Transportation says 40-50 cars and semis have been involved in an accident on I-94 in Jackson County, located about 80 miles west of Detroit.According to an MDOT traffic map, the crash appears to be on Westbound I-94 at Race Rd., exit 147 between Ann Arbor and Jackson.Three people reportedly suffered minor injuries in the pileup.According to the Jackson County Sheriff's Office, Michigan State Police, the Jackson County Sheriff's Office and Blackman-Leoni Public Safety are responding to the crash scene.Westbound I-94 is currently closed at the accident site.   610

The pandemic has not deterred people from spending money during the holidays this year.According to Mastercard SpendingPluse, holiday retail sales were about 3% higher in 2020 than they were a year ago.“American consumers turned the holiday season on its head, redefining ‘home for the holidays’ in a uniquely 2020 way. They shopped from home for the home, leading to record e-commerce growth,” said Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated said in a press release. “And, consumers shopped earlier than ever before. Across our expanded 75-day holiday shopping season, sales were up 3.0%, a testament to the holiday season and strength of retailers and consumers alike.”Mastercard said that between Oct. 11 and Dec. 24, online spending was up 49%, with sales on furniture and home improvement items also seeing an increase.Online furniture sales grew 31% compared to last year, and home improvement items were up 79%, Mastercard said.Sales for department stores and clothing brands were down this year, with apparel declining 19% and overall sales at department stores fell 10%. 1137

The photo is shocking. A young mother passed out in the front seat of her car, a syringe clutched in her fist.What you can't see in the photo is the back seat, where her infant son sat crying.That was a year ago this month -- but for Erika Hurt, it might as well be a lifetime.The 26-year-old Indiana woman says she has been clean since that day, doting on her son and working a full-time job.And the photo, which at first was a source of anger and humiliation, illustrates the slippery line between sobriety and despair."I was sober. I stopped going to meetings. I forgot about how bad the addiction got," Hunt told CNN about that period in her life last year. "This photo helped me look back. It's a constant reminder that sobriety needs to be worked at."The day the photo was shotThe day the photograph was taken, Hurt had parked in the lot of a dollar store in Hope, Indiana, to shoot up heroin. She had gotten out of a month-long stint in rehab just two weeks earlier. Her 10-month-old son was in the back seat.She rationalized his presence the same way a lot of addicts do while using in front their kids, she said: They're asleep. Or they're too young to realize what's going on.The last thing Hurt remembers from that day is pulling into the parking lot. She later learned a customer found her slumped over in the car and called 911.It took officers two doses of Narcan, the drug used to reverse an overdose in an emergency situation, to revive her."Had this woman not passed out from this and attempted to drive right afterward, she could have (driven) down the road, passed out two minutes later and hit a car with a family in it, killed every one of them," Hope Town Marshal Matthew Tallent told CNN at the time. "That's the thing that's so shocking to me to think about."What happened nextAfter a brief hospital stay came jail. Hunt had violated her probation from a previous charge in 2014.While she was waiting for her sentencing date, a local reporter requested an interview. Then another asked, and another.She didn't think much of it at the time. She found out why when she was watching the evening news.A police officer had snapped a photo of her passed out in the car. It soon went viral."I felt very humiliated, I felt very angry," she said. "You know, it was hard for me to truly believe that it was me."Hurt's story fits into a grim pattern, as research shows heroin use is on the rise in the US. The most recent United Nations' World Drug Report found that 914,000 people aged 12 years or older reported using heroin in 2014 -- a 145% increase since 2007.Where she is nowHunt has been fighting addiction all her life, she says."I had been an addict since I was 15 years old," she said. "It wasn't until I was 21 that I began seeking help -- and I was failing at it. "The overdose, captured in the photo, led to Hunt getting clean.She was sentenced to six months of intense rehab in a locked-down facility -- one that focused on the underlying issues of addiction and how to cope with them.She's part of WRAP (Women Recovering with a Purpose), a program that requires continued meetings with a therapist, a sobriety coach and multiple "self care" classes such as Narcotics Anonymous every week.Now, she works more than 40 hours a week at a local factory. She also cares for her son, but her mom has guardianship.At this point, her focus is on staying the course."If you are sober and healthy," she said, "then you can take care of everybody else." 3477

The plane behind Lion Air's crash off Indonesia was one of Boeing's newest and most advanced jets. It was just two months old and with 800 hours under its belt, so experts are baffled as to what exactly caused the 737 MAX 8 to crash.While no information has been released yet as to why the brand-new plane crashed into the sea 13 minutes after takeoff,?FlightRadar24 has published data that shows the plane behaving erratically during takeoff. When a plane would normally be ascending in the first few minutes of flight, the Lion Air jet experienced a 726-foot drop over 21 seconds.Aviation expert Philip Butterworth-Hayes told CNN that the data was unusual -- especially since takeoffs like this are typically controlled by the plane's automatic systems."This doesn't fit an automatic flight profile," Butterworth-Hayes said while studying the data. "Unless, the aircraft was trying to correct itself at the time for a number of reasons.""This shows an unusually unstable vertical flight profile," he added."Exactly at the same time as the speed increased there was an altitude dip, which meant that at that point there was quite some loss of control."The plane, which has only been in operation since August 15, was carrying 181 passengers as well as six cabin crew members and two pilots, bound for Pangkal Pinang on the Indonesian island of Bangka.Former US National Transportation Safety Board air crash investigator and CNN aviation analyst Peter Goelz told CNN the data clearly showed issues with both the speed and altitude of the plane."There is something obviously wrong in both the air speed and the altitude which would point to the flight control systems," he said. "These are fly-by-wire systems -- highly automated -- and pilots may not be able to troubleshoot failures in a timely manner." 1818