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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

When Jeff Hill returned to his neighborhood in Paradise, California, after evacuating during the Camp fire, he came across a wayward horse -- in a backyard swimming pool. The horse appeared to have jumped in to escape the flames, and was caught in the pool cover.He had been checking on a neighbor's house to see if it was still standing when he discovered the horse, Hill wrote in a Facebook post."We scrambled to unhook the pool cover and pulled her to the shallow end where we guided her up the steps." The horse got out, shook off, and "loved on us for a few minutes as a thank you, and walked off," he wrote.Hill called for help, and waited with the horse until resources could escort the horse out from the fire zone.As wildfires raged in different parts of California, residents were forced to evacuate -- some without getting the chance to go home and grab their four-legged friends.Searchers combing through the charred areas have rescued hundreds of animals -- including dogs, cats, horses, donkeys, ducks, and a tortoise.Now, community organizations and good Samaritans are rallying to shelter the displaced animals and reunite them with their owners. 1170

With major movies filmed in Georgia over the last few years, Atlanta has become the "Hollywood of the South." For the last few months, however, all production has stopped.“The type of work that we do to prep for movies has basically gone quiet,” said Craig Miller, who has been in the entertainment industry for more than 35 years.This year, his Atlanta-based production company, Craig Miller Productions, cut back due to coronavirus concerns.Movie studios shutting down across Georgia is having a huge economic impact on other industries.“Fiscal year 2019 we were at .9 billion direct to spend,” said Lee Thomas with the Georgia Film Office, who predicts that number to be very much smaller this year. Thomas says Georgia’s film industry directly and indirectly employs about 53,000 workers, making it one of the biggest industries in the state.“It’s not only the people that work directly in the industry but all the ancillary services from rental cars to hotels to restaurants,” she said.Restaurants like Palmer’s in Peachtree City, Georgia.Ashley Edwards is the owner of this restaurant where cast and crew often come to eat. She says her business has lost big bucks since the shutdown.“I’d say three days a week at least we have about maybe 0 to 0 worth of to go orders by 11:30 a.m.,” Edwards said. "We’ve definitely lost that business."Back on set, Miller is following the Georgia Film Academy’s new COVID Compliance Course, a new video detailing preventative practices approved by the Centers for Disease Control and Prevention (CDC) with the goal of getting the industry back to work safely.“They’re doing temperature checks and COVID-19 testing,” Miller said about people returning to work.As COVID-19 cases continue to rise across the country, however, Miller says it’s making restarting production more difficult. 1841

WEST POINT, N.Y. (AP) — More than 70 West Point cadets have been accused of cheating on a math exam taken online when they were studying remotely because of the coronavirus pandemic.A spokesman at the U.S. Military Academy says 55 cadets admitted cheating on the calculus exam in May. Most of them have been enrolled in a rehabilitation program and will be on probation for the rest of their time at West Point.The cheating came to light when instructors saw irregularities while grading the exam. One of the students was a sophomore, and the 72 others were freshmen in a class of 1,200 West Point cadets.According to the Associated Press, once an honors committee completed their investigation into the matter, two cases were dropped due to lack of evidence, four cases were dropped after cadets resigned, and three cadets admitted to cheating but aren't eligible for the rehab program.Several over cadets will face hearings with the administration to see if they will be penalized or expelled, the AP reported.According to the AP, the only other cheating scandal to occur at West Point happened in 1976 when 153 cadets were expelled or resigned for cheating on an electrical engineering exam.More than 90 of those caught cheating in 1976 were reinstated and allowed to graduate, the AP reported. 1305

When it comes to free food, demand is up and donations are down.To help feed the hungry, volunteers have turned a school parking lot into a pantry.“That’s what's important,” said Maria Estrada with the Wyatt Academy, a charter school in Denver, Colorado.Once a week, her teams passes out free bags of food to families and to people like Marco Esparza.“I’m getting some apples and potatoes,” he said.For Esparza, these donations more than just feed his family.“With this kind of pandemic, it helps us to stay safe at home."Since COVID-19 hit, Estrada says more people are requesting food donations across the country while volunteers adjust to the new norm and practice new safety guidelines.“Things are different,” Estrada said about food donation centers. “We now have to make sure everybody is wearing gloves. We want to make sure everybody is being safe. Everybody has their masks on. We’re trying to keep everybody social distanced.”Estrada says the COVID-19 crisis is creating somewhat of a national food shortage crisis. That’s why they’re now partnering with the YMCA.“When COVID hit, YMCAs across the country started to support food programming,” said Katie Canfield with the YMCA.Nationwide, the YMCA has provided 37 million meals to more than one million people in the last six months. That’s an increase of more than 25% since the same time last year as they now deal with new safety regulations.“We are making sure that our community is using hand sanitizer,” Canfield said. “We are currently handling the food and then we hand them the bag when its complete.”Moving forward, the YMCA hopes to go mobile and bring food straight to people’s houses.But for now, they’ll focus on helping feed people in person. 1727

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