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McDonald's is celebrating International Women's Day with a big, gleaming, W."For the first time in our brand history, we flipped our iconic arches," said McDonald's Chief Diversity Officer Wendy Lewis.The giant arches have been physically flipped at just one California restaurant. On Thursday, International Women's Day, upside-down arches will replace rightside-up arches across McDonald's digital channels.Lewis said McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere."The restaurant chain will also mark the occasion at another 100 US locations, where McDonald's employees will wear special hats and shirts.Related: McDonald's is taking cheeseburgers out of the Happy MealIn recent years, companies have started using International Women's Day to broadcast their views on gender equality."International Women's day is a perfect opportunity for brands to talk about their commitment to empowerment," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."It's a perfect venue to get out there and enhance your brand perception," he said.In a statement, McDonald's said that 6 out of 10 managers of US restaurants are women."We have a long history of supporting women in the workplace," the company added.Related: McDonald's is going greenBrands may also be eager to replicate the success of others, Calkins said."When companies see high-profile campaigns that get some traction and get some discussion, they are very quick to jump on the bandwagon."One example of a particularly successful campaign is the "Fearless Girl," sculpture, which was installed across the "Charging Bull," in New York City by State Street ahead of International Women's Day last year.The statue was designed by the financial services company and the advertising firm McCann to call attention to State Street's efforts to improve gender diversity on corporate boards. But it soon took on a life of its own.The-CNN-Wire? & ? 2018 Cable News Network, Inc., a Time Warner Company. All rights reserved. 2080

MAMMOTH LAKES, Calif. (AP) — The Mammoth Mountain resort in California's Eastern Sierra says it has had its snowiest May on record and skiing and boarding will continue into August.The resort said Friday the 29 inches (73.6 centimeters) that has fallen so far this month bests the old mark set in May 2015.Another 6 to 12 inches (15.2 to 30.4 centimeters) of snow is expected to fall on Sunday.RELATED: May snowfall in San Diego: Mount Laguna picks up more snowThe resort had so much snow during winter that it announced skiing and boarding would continue through the Fourth of July weekend. It now plans to extend the season into August, with no specific end date set.As of Friday, Mammoth had a season accumulations of 715 inches (1,816 centimeters) at the summit, and 489 inches (1,242 centimeters) at the main lodge. 828

Mark Zuckerberg survived his first grilling by Congress. Now he's undergoing round two.The Facebook CEO is testifying Wednesday before the House Energy and Commerce Committee, his second and final hearing this week in the wake of the Cambridge Analytica data scandal.Zuckerberg repeated an apology offered in the previous hearing that Facebook made a "big mistake" by not taking "a broad enough view" of its responsibility. 431

MICHIGAN — Six Detroit-area doctors were charged with fraudulent health care billing and unlawful prescribing of opioids, according to a federal indictment.The defendants, identified as Rajendra Bothra, Eric Backos, Gainu Edu, David Lewis, Christopher Russo and Ronald Kufner, each played different roles at different times, the indictment said. Over the course of the conspiracy, the defendants allegedly submitted claims for more than 2.5 million to Medicare, 2.6 million to Medicaid and .2 million to Blue Cross/Blue Shield of Michigan for services and equipment that was medically unnecessary, not eligible for reimbursement and/or not provided as represented.According to the indictment, the defendants issued more than 13,217,987 dosage units of Schedule II opioids, including Oxycontin, Percocet and Vicodin.The scheme, beginning in January 2013, was operated at three clinics: The Pain Center located in Eastpointe and Warren and the Interventional Pain Center in Warren. All clinics were owned and operated by Bothra.All six doctors were charged with health-care fraud conspiracy, a 10-year felony.View the full indictment below:Six Detroit doctors charged in opioid scheme - Indictment by WXYZ-TV Channel 7 Detroit on Scribd 1260

MEXICO CITY (AP) — Demonstrators in Mexico have burned government vehicles, blocked railway tracks and set fire to a government office and highway tollbooths to protest water payments to the United States. Mexico has fallen behind in the amount of water it must send north under a 1944 treaty, but farmers in the northern state of Chihuahua are angry because they want the water for their own crops. President Andrés Manuel López Obrador said Thursday that the protests were being fanned by opposition politicians for their own motives. He said there was enough water to comply with the treaty and support local crops. 626

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