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There are now 286 cases of possible and confirmed acute flaccid myelitis in the United States this year, according to the US Centers for Disease Control and Prevention.That includes 116 confirmed cases of the rare polio-like illness, also known as AFM, that leads to sudden onset of paralysis. That's 10 more confirmed cases than the agency reported a week ago. An additional 170 possible cases of AFM are under investigation.More than 90% of the 440 patients with AFM since 2014 have been children younger than age 4. Most of the children with confirmed cases experienced a viral illness with symptoms including fever and cough about three to 10 days before the onset of paralysis, the CDC said this month. 715

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Three Denver police officers have been suspended after three separate incidents this year of arrestees being forgotten in temporary holding cells overnight. Policy requires desk officers to check on people detained in holding cells every 30 minutes and to notify a supervisor if someone has been held there for more than an hour. The holding cells are supposed to be temporary stops for arrestees before they can be transported to the city jail. Yet one woman, in custody for an unpaid traffic ticket, sat in a sparse police department holding cell for nearly 13 hours. Handcuffed to a bench, Victoria Ugalde could not reach the toilet for much of the time and had no option but to urinate on the floor.  "They forgot about me," Ugalde said. "I was looking in the camera, I was [saying] 'Can anybody help me?' And then, nobody."The desk officer who was supposed to check on Ugalde admitted he failed to notice she was there because he was wrapped up in reading a book, titled "Emotional Intelligence 2.0."He served a three-day suspension and is back on the job.The seemingly strange scenario played out twice more this year, and the police department is weighing policy changes to prevent it from happening again. "It should not have occurred," said Jess Vigil, deputy director of the Denver Department of Safety. "It doesn’t sit well with me and it doesn’t sit well with the department.”"I cried a lot"Victoria Ugalde had her driver's license revoked after a DUI arrest in 2003. She said she quit drinking after that arrest. In 2013, a police officer caught her driving with her license still revoked and cited her. Ugalde admits she did not go to court because she could not pay, so the judge issued a warrant for her arrest. 1785

Thursday is the last full day to respond to the 2020 census.The U.S. Census Bureau says self-response and field data collection operations for the census will conclude on Oct. 15.Today is your last chance to respond to the #2020Census. Don’t miss this opportunity to shape your community’s future for the next 10 years. Respond now at https://t.co/nzqhoc1xHM. pic.twitter.com/13mFmP2x6P— U.S. Census Bureau (@uscensusbureau) October 15, 2020 However, American residents can still respond online until 5:59 a.m. ET on Friday.If you haven’t responded yet, click here to make sure you’re counted.Supreme Court halts the censusData collection for the census is ending sooner than planned thanks to a Supreme Court ruling this week that sided with the Trump administration.Officials say “well over” 99.9% of housing units have been accounted for in the 2020 census, but some are still concerned that the count won’t be accurate, because some communities are harder to reach this year because of the COVID-19 pandemic and recent natural disasters.Why the census is importantAn accurate census is important because the count is only taken every 10 years and it's used to determine how billions of dollars in federal funding flow into communities every year over the next decade.The census affects several areas of everyday life, like transportation. Results influence highway planning and construction, as well as grants for buses, subways and other public transport systems.The education system also relies on the results to help determine how money is allocated for the Head Start program and for grans that support teachers and special education.The census data is also used to divide seats in Congress among the states.“The list goes on, including programs to support rural areas, to restore wildlife, to prevent child abuse, to prepare for wildfires, and to provide housing assistance for older adults,” officials write. 1926

They come and go with less frequency now: empty trains across the country as this nation's public transit system finds itself in peril, with millions of Americans changing their commute routines because of COVID-19."Transit is definitely in trouble," said Jarred Johnson, who oversees the group Transit Matters.It's not the empty trains and buses that bother Johnson so much as the proposed cuts on the horizon, as ridership nationwide has plummeted.An estimated 36 million people across the country depended on public transit before the pandemic, but they just aren't riding right now, so revenues are down dramatically.In Washington D.C., the Metro is losing nearly 0 million a month; New York City's MTA is facing billion in potential cuts and San Francisco’s light rail is more than million in the hole. Public transit lines in nearly every major city across the country are facing financial uncertainty."It’s really time for our political leaders to step up and provide the funding transit needs," Johnson added.Another big concern is that if public transit services are cut now, they won't be there for riders when the pandemic is over. Used car sales are also booming with the average price of used vehicles up more than 9 percent, leading transit advocates to worry that some riders might be gone permanently."It’s not like people are choosing to not take transit on their trips, they’re not taking trips," explained Beth Osborne, with Transportation for America.Osborne's biggest fear is that if cities and states cut public services, people won't be able to get back to work on the other side of the pandemic."I think we have to ask ourselves: do we want our economy to function or not?" Osborne said. 1730

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