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BEIJING, July 19 (Xinhuanet) -- Expo 2010 Shanghai is proving to be a boon for successful Chinese entrepreneurs eager to tap into the global market.The 184-day event, which is predicted to attract an estimated 4 million foreign visitors along with global media coverage, is considered to be a golden opportunity for Chinese companies to raise their brands to an international level and explore business opportunities.According to survey released last year by the information office of Shanghai Municipal Government, more than a quarter of the respondents were hoping to visit Shanghai during the Expo to seek future business.The online survey polled 503 foreigners in 44 countries and regions across the world, 30 percent of whom were senior corporate executives.Of the Expo's 58 partners and official sponsors, 47 are Chinese companies, 25 are from Shanghai, 15 are from Beijing and seven from other parts of the country. They contributed a total of more than 7 billion yuan ( billion) in sponsorship fees to the event, averaging more than 100 million each.While the sums are large, the contributors represent only a small portion of the number Chinese firms that want a slice of the Expo pie. Those who are not qualified to partner an official sponsor have sought other means of gaining brand exposure."The Expo is a once-in-a-century opportunity for us to promote our brand on an international scale," said Zhang Yingguang, a public relations manager for Tsingdao Beer, the Chinese industry leader based in Qingdao, Shandong province.The company launched a flurry of billboard advertisements on the city's busiest streets, as well as in metro stations and commercial areas. The ads targeted foreigners by trying to teach them Chinese phrases about drinking.It also made a presence in the Zero Carbon Pavilion at the Expo, where it contributed lamps made out of beer bottles and launched a gourmet TV show with a local TV station.

BEIJING, Aug. 14 (Xinhua) -- Chinese Vice Premier Li Keqiang has called for the deepening of cooperation with other developing countries, and achieving mutual benefits with the countries aided by China.Li made these remarks during a recent visit to an exhibition that showcases the country's international aid effort in areas such as infrastructure, agriculture, medical treatment, industrial development, environmental protection, culture and education.This year marks the 60th anniversary of the country's international aid."As a developing country, China, while devoted to its own development, has been providing aid as best as it could for other countries in economic difficulties," Li said.He added that the policy must be continued and improved because there is an increasing imbalance in the economic development among different regions in the world."All aid workers have made noble contributions to our country's international aid cause, and some of them even sacrificed their lives. People will never forget them," Li said.The exhibition on Aug. 12-16 in Beijing has been jointly held by 28 ministries and organizations, including the ministries of commerce, foreign affairs and finance.

LONDON, July 5 (Xinhua) -- First Minister of Scotland, Alex Salmond, is currently leading Scotland's tourism and trade mission to China from 5 July, including a planned visit to Shanghai Expo 2010.During the five-day trip, the delegation will visit Shanghai, along with a planned visit to Shanghai Expo 2010, before traveling to Beijing. The group will combine trade workshops, sales calls, media meetings and a Scottish Golf Day.As an emerging global economic power and an essential partner for Scotland, China contribute to the key purpose of the Scottish Government, which is to increase sustainable economic growth. Shanghai Expo provides a focus and an ideal opportunity to build and maintain relationships and promote Scotland as a key economic partner.First Minister of Scotland, Alex Salmond, said: "It is vital that the Scottish Government, our agencies and Scotland's businesses do all they can to continue advancing the nation's relationship with China.""I will lead our delegations to a series of events at the Shanghai Expo, where we are supporting a significant Scottish presence to raise Scotland's profile and to encourage some of the anticipated 70 million visitors to the Expo to see Scotland as a place to live, to work, to study and to visit." Mr. Salmond added.China is one of Scotland's most important emerging markets with an increase in visits from 7,000 in 2005 to approximately 11,000 a year from 2007 to 2009, with these visits are worth average of 7 million pound to the Scottish economy each year.

BEIJING, Aug. 20 (Xinhua) -- China's Ministry of Education on Friday said that Taiwan's new amended laws would be beneficial to the cross-Strait educational exchanges.On Thursday, the Taiwan regional legislature adopted amendments to three laws, which would allow local colleges to accept students from the Chinese mainland and recognize degrees from mainland schools, except for medical schools.The ministry said in a statement that Taiwan should not put in place discriminatory policies that might harm mainland students."We hope related authorities in Taiwan could make good plans, offering attractive colleges and majors for, and take effective measures to protect the legitimate rights and interests of mainland students," said the statement.Under the amended laws, mainland students can not apply for schools and colleges related to the island's security nor attend the exams of civil servants and professionals such as doctors and lawyers.Taiwan's education department said in a statement that it would issue two detailed regulations in line with the amendments in September. The first group of postgraduate students are expected to arrive next March and the first college students can enroll next September.

BEIJING, June 21 (Xinhua) -- The Political Bureau of the Communist Party of China (CPC) Central Committee Monday approved an education reform plan for the next decade, which aims for greater education investment and fairer distribution of resources.Presided over by the CPC Central Committee General Secretary Hu Jintao,a meeting of the Politburo approved the final version of the Medium- and Long-term National Educational Reform and Development Plan (2010-2020).The Politburo, the CPC's top decision-making body, said in a statement that education was the fundamental cause for the revitalization of China and social progress in the future.China had established the largest education system in the world since the founding of the People's Republic, which ensured education rights for millions of people, the statement said.The government promote educational fairness as a basic policy and increase education investment in rural, remote and ethnic minority areas, the Politburo agreed.According to the plan, government investment will increase steadily to support the education sector, with the ratio of education expenditure in terms of gross domestic product (GDP) to be 4 percent by 2012.In 2008, the ratio stood at 3.48 percent, compared with the average international level of 4.5 percent.The plan, released at the end of February for public scrutiny, was seen as setting the tone for the development of the education sector in China, which has long suffered from funding shortages and unbalanced development in rural and urban areas.The plan said giving students fairer access to quality education would be a "fundamental policy," with more public education resources for rural, impoverished and ethnic areas.The reforms would also encourage private organizations and individuals to play a greater role in the education system, said the statement.The plan took one year and nine months to draw up, during which public submissions were invited on two separate occasions.

来源：资阳报