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SAN FRANCISCO, June 15 (Xinhua) -- As social networking sites like Facebook and Twitter grow worldwide, more Internet retailers are beefing up their efforts to add social twists to their business, trying to define the idea of "social commerce" and capitalize the opportunity.On Wednesday, online auction giant eBay revealed some of the social features it is planning to launch later this year, while Copious, a San Francisco-based startup, launched its online social commerce marketplace with a slogan of "buying from and selling to people, not strangers."Copious asks users to log in through their Facebook accounts and allows buyers and sellers to see if they have friends in common in their social networking sites. Buyers can see more information about a seller and also see whether anyone in their networks has purchased, shared or commented on an item from a specific seller, rather than anonymity or simple profiles on sites like eBay and Craigslist.As for sellers, Copious has a social pricing mechanism that enables a seller to offer buyers discounts for sharing listings on Facebook and for following the seller on Copious.Jonathan Ehrlich, Copious co-founder and former Facebook head of marketing, told technology blog TechCrunch that the site is centralized around using social data as a signal to help users understand and trust other parties.According to Copious, the startup founded in January 2011 has raised two million U.S. dollars in funding from Foundation Capital, Google Ventures, Blackberry Partners Fund and a number of Silicon Valley angel investors.Also on Wednesday, Christopher Payne, vice president and head of eBay North America, delivered a keynote speech at the Internet Retailer Conference and Exhibition 2011 in San Diego, revealing some features eBay is launching during the social trend.One feature will enable users to log in their Facebook account on eBay's homepage to get product recommendations based on one's purchasing history and things they have "liked" on their Facebook page. Another feature will allow users to post multiple products on their Facebook page to get their friends' opinions and ask them to vote for the final purchase.EBay has been stepping up its social efforts, and Payne said on Wednesday that social is a top-level initiative for Internet retailers. Last month, eBay hired former Yahoo executive Don Bradford to lead its social commerce efforts. Last November, it launched Group Gifts service, enabling users to chip in to buy a gift for someone.A research by Adgregate Market in March showed that more brand websites are losing traffic to their Facebook pages. The study revealed that the "Facebook stores" of most Internet retailers are more efficient at acquiring visitors, indicating social commerce is poised to take off.Although the idea of social commerce is still new, more companies are trying to seize the opportunity in their own moves.There are many other companies taking the social commerce model. Oodle, the exclusive provider of classified ads on the Facebook Marketplace, rolled out a series of social features last December to make more money from social classifieds.In February, Payvment Inc. launched a Facebook Mall, where consumers can shop for more than 1.2 million products among 60,000 retailers in a single shopping cart.Yardsellr, which is often called "an eBay for Facebook," allows sellers to list items at fixed prices in different categories called "blocks," such as jewelry and purses. Prospective buyers can "like" the "blocks" they are interested in on the Yardsellr website or its Facebook page, and then they will get Facebook news feed if a seller has something to offer in the category.Yardsellr said 1.5 million people were following its "blocks" by late December 2010 and the number of new followers is growing by 20,000 daily.

WASHINGTON, July 8 (Xinhua) -- U.S. space shuttle Atlantis lifted off on Friday morning from Kennedy Space Center in Florida, on the 135th and final flight in NASA's shuttle program.The shuttle blasted off at about 11:29 a.m. EDT (1529 GMT) on a tower of flame, NASA TV showed.Before taking flight, shuttle Commander Christopher Ferguson saluted all those who contributed over the years to the shuttle program."The shuttle is always going to be a reflection of what a great nation can do when it dares to be bold and commits to follow through,'' he said. "We're not ending the journey today ... we're completing a chapter of a journey that will never end.''In this photo released by NASA, space shuttle Atlantis lifts off from NASA's Kennedy Space Center in Florida, the United States, July 8, 2011. U.S. space shuttle Atlantis lifted off at about 11:29 a.m. EDT (1529 GMT) on Friday from Kennedy Space Center in Florida, on the 135th and final flight in NASA's shuttle program.Atlantis's primary payload is an Italian-built cargo hauler named Raffaello which is loaded with 8,640 pounds (3,919 kgs) of food, clothing, supplies and science equipment to sustain space station operations after the shuttles are retired.Only four astronauts take to the skies because there is no shuttle available for a rescue flight should anything go wrong. Normally NASA sends six or seven astronauts on space shuttle flights -- with the last four-person shuttle crew launched 28 years ago.But Atlantis' status as the final flight means there is no other space shuttle on standby and the U.S. would have to call on Russia for any rescue operation. The Russian Soyuz capsules hold just three astronauts and at least one must be Russian, so two crew members would have to fly up and bring home the Americans from the International Space Station one at a time.The crew will also return an ammonia pump that recently failed on the station. Engineers want to understand why the pump failed and improve designs for future spacecraft. One spacewalk is planned during Atlantis' mission, though it will be conducted by NASA's two resident space station astronauts, rather than the shuttle crew.It is the 33rd voyage for Atlantis. Its return to the earth later this month will mark the end of the 30-year shuttle program.Atlantis will be the last shuttle to be retired. Discovery was first in March, followed by Endeavour at the beginning of June. Each shuttle will head to a museum.When the U.S. space shuttle program officially ends later this year, the Russian space program's Soyuz capsule will be the only method for transporting astronauts to and from the station.Space shuttles have made great contributions to U.S. space exploration. They allowed astronauts to not only launch satellites, but to grab and repair them and put them back into service. Most remarkably, they allowed NASA to regularly rejuvenate the Hubble Space Telescope, which for 21 years has produced images that are transforming astronomers' understanding of the universe. With their enormous cargo bays, the shuttles also enabled the United States and its partners to build the International Space Station.However, high costs, risks, policy shift force the U.S. to quit the space shuttle program.NASA originally estimated the program would cost about 90 billion U.S. dollars. However, its actual cost stands at about 200 billion dollars, compared with the 151 billion dollars spent on Apollo which took Americans to the moon in 1969.Seven astronauts perished when Challenger exploded about a minute after launch in 1986. Nearly two decades after the Challenger explosion, a new catastrophe shocked NASA when the shuttle Columbia disintegrated moments before landing in 2003.One out of every 67 flights ended in death. Based on deaths per million miles traveled, the space shuttle is 138 times riskier than a passenger jet.The panel that investigated the 2003 Columbia accident concluded: "It is in the nation's interest to replace the Shuttle as soon as possible.''The Obama administration wants to spur private companies to get into the space taxi business, freeing NASA to focus on deep space exploration and new technology development.During his first-ever Twitter town hall meeting on Wednesday, Obama said NASA needs new technology breakthroughs to revitalize its mission to explore the universe."The shuttle did some extraordinary work in low-orbit experiments, the International Space Station, moving cargo. It was an extraordinary accomplishment. And we're very proud of the work that it did," Obama said. "But now what we need is that next technological breakthrough."

TAIPEI, Sept. 11 (Xinhua) - As the full moon emerged in the remote sky, families and friends, bringing their barbecue grills, meat, seafood and vegetables, gathered under the Dazhi Bridge nearby Jilong River, one of major barbecue sites for the Mid-Autumn Festival in Taipei.Many families came to the barbecue site as early as at 3 p.m. Sunday for preparation. A Taipei citizen surnamed Wu in his sixties brought all his 30 family members to the barbecue."Every year, our family come out for barbecue only at the occasion of Mid-Autumn Festival, because the festival is for family reunion," he said.He also brought some fireworks to celebrate the traditional Chinese festival.Together with Wu's family, hundreds of people gathered under the bridge for barbecue, an unique scene in Taiwan for the Mid-Autumn festival.Mooncakes are a traditional delicacy for the Mid-Autumn Festival, which falls on the fifteenth day of the eighth month on the lunar calendar, or Sept. 12 this year. The round mooncakes resemble the full moon, a symbol of family reunion in traditional Chinese culture as well as the major theme of the Mid-Autumn Festival.According to some local residents, in the 1980s several barbecue sauce companies competing for the market frequently organized fairs to promote barbecue-related products just before the Mid-Autumn festivals.Through the intensive promotion campaigns, barbecue eventually became a Mid-Autumn festival custom as important as eating mooncake in Taiwan.But mooncake and pineapple cake are still popular gifts for the traditional festival in Taiwan. Weeks ahead of the festival, the advertisements for different brands of mooncake and pineapple cake were carried on local newspapers.Between Ren'ai Road and Xinyi Road in downtown Taipei, there is a weekend flower market becoming one of the options for Taipei citizens to while off the Mid-Autumn Festival holiday.The flower market with 29-year history is in fact a parking lot during weekdays. But during the weekend, the 1.5-hectare area becomes one of the biggest flower markets in Taipei, with about 300 booths selling flowers and plants.A flower seller, surnamed Yang, said the number of buyers increased significantly on Saturday and Sunday, the first two days of the three-day Mid-Autumn Festival holiday and the sales rose by nearly 30 percent.The flower market also held an agricultural product fair on Sept. 10-12, on which tea, fruits and other agricultural products are sold.

BEIJING, June 14 (Xinhuanet) -- A biographical comic book of Apple's CEO Steve Jobs will hit the shelves in August, according to media reports Tuesday. Titled "Steve Jobs: Co-Founder of Apple", the 32-page comic book, which details the life and career of Jobs, will be published by Bluewater Productions Inc. "His innovations command front page news, speculation of his health affects the stock market. Not bad for a college dropout," Bluewater president Darren Davis said in a statement. "His story, and that of Apple, is epic." Apple CEO Steve Jobs.The book, priced at 3.99 U.S. dollars, was written by C.W. Cooke and drawn by Chris Schmidt. The publisher's intention to make Jobs as its subject came from the success of the comic biography of Facebook founder Mark Zuckerberg. "There are definitely some similarities between Zuckerberg and Jobs. It takes a certain kind of drive and a certain kind of genius to move society the way they have," said C.W. Cooke. In addition, the first authorized biography of Jobs, "iSteve: The Book of Jobs", will be released on March 6, 2012.