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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The trailer was locked, but inside it was stacked with boxes. Each box was filled with packets of food — 12,100 meals that were going to be distributed to veterans at the Kansas City VA Medical Center on Nov. 21."We were just going to give them food," Chapa said. "Every packet [would have fed] six to eight people. Now, it's gone."The trailer is a 5-foot-by-8-foot enclosed trailer with a Kansas license plate, 133-KMA. Anyone with information is asked to contact the Lenexa Police Department or Chapa through the nonprofit's Facebook page.F.I.S.H. is a nonprofit dedicated to helping troops, veterans, and their families by providing them with ADA certified service dogs, track chairs, motorized wheelchairs, and food.This story was originally published by Ariel Rothfield at KSHB. 783

The secretary also argued that the federal government has "invested billions and billions and billions of dollars ... and we have seen zero results" in public education. 169

The track should remain closed until the California Horse Racing Board dumps the drugs entirely, or injured horses whose soreness is masked by legally allowed medication will continue to sustain shattered bones, Newkirk said."PETA renews its call for a criminal investigation into the trainers and veterinarians who may have put injured horses on the track, leading to their deaths." 383

The program is designed to give low-income students better educational opportunities that they normally wouldn't get because of limited financial resources.This story was originally published on 195