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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Toys "R" Us is on its way out, but KB Toys is set to pop back up.Strategic Marks, a company that buys and revitalizes defunct brands, owns the KB name and plans to open 1,000 pop-up KB Toys stores for Black Friday and the holiday shopping season."My assumption is that there's about half a billion dollars worth of toys that have been produced for Toys "R" Us with no place to go," said Strategic Marks president Ellia Kassoff, in a phone interview with CNNMoney. "That's a big, big void that we're hoping to fill up."Toys "R" Us, which filed for bankruptcy last year, announced last week that it expects to close all of its 735 stores in the US. Those closures will put 31,000 people out of work and hurt toy manufacturers that depended on the national retailer for distribution.Kassoff said he's been in contact with Hasbro Inc. and Mattel, Inc. and up to 200 smaller toy suppliers who are looking for new brick and mortar retailers. He said he plans to take advantage of a glut of toy manufacturers that have inventory but no place to sell it.To get a quick retail footprint, Kassoff said he's working with companies that specialize in holiday and pop-up retail, like Spencer Spirit Holdings Inc., Go! Retail Group, and Party City Holdco Inc."We're talking to companies that know how to do it, they have a methodology, they're used to rolling out stuff real quickly," he said.After the holiday shopping season ends, Kassoff will decide which of the pop-up stores will become permanent, based on their performance and whether he can negotiate a lease.Strategic Marks bought the KB Toys brand from Bain Capital in 2016. Bain is the same company that bought Toys "R" Us and took it private in 2006, a process that left the toy company?saddled with .3 billion in debt, from which it never recovered. 1843

TIJUANA, Mexico. (KGTV) -- Conditions were bleak outside the Benito Juarez sports complex, where migrants waited out the rain. Tents stretches as far as the eye can see as migrants hid beneath tarps in a makeshift camp while waiting for the rain to pass. Mud puddles still surround the camp as those inside wait for another band of rain to sweep through Tijuana later Thursday evening. Outdoor showers were set up in the camp. When asked whether or not the journey was worth it, many of the migrants told 10News conditions at the camp are better than conditions in their home countries. Many with the camp say they’re also concerned as more and more migrants come down with colds. Face masks were passed out throughout the week to try to protect those who haven’t caught a cold. Related StoriesMigrants take shelter beneath tarps, in tents as storm moves into MexicoPHOTOS: Migrants in Tijuana take shelter from the rain 928

TIJUANA, Mexico (KGTv) - A group of about 500 self proclaimed migrants from the caravan demanded more public restrooms and the Benito Juárez Stadium be reopened for them to sleep in Thursday.Before the planned press conference, a Honduran yelled at a French activist, calling him an infiltrator. The man defended himself, saying he was there trying to protect the community.Later during the press conference two men yelled at the group telling them to leave. Later Thursday, a humanitarian offered a warehouse for the migrants to sleep in.This all two days after a different group of 100 migrants demanded entry into the U.S. or ,000 each to return to their home country.Related link : Migrants demand entry or ,000 during march to US Consulate in TijuanaIn the U.S. some American sympathy is drying up after hearing these demands, "what a joke, what gives them the right to blackmail our country, our president, to give them ,000? Are you kidding me? Who does that? Criminals?" Agnes Gibboney walked their path. She was born in Hungary and her family tried twice to escape.The first time, when she was two, she woke up and started crying, causing them to get caught. She said everything was taken from them. Gibboney said the second time they escaped, an aunt drugged her so she would sleep through the escape.They lived in Brazil for more than a decade and came to the U.S. via her father's Green Card. "My heart goes out to them, but this is not how you do it, because if you do have a legitimate refugee issue, you go to the port of entry, you go to the embassy in your state in your country," she said.Her feelings on border security solidified in 2002, when her son was shot and killed by a man she calls a coward, gangster and undocumented. "He was going to shoot my son's friend in the back, because they got into fights and he wanted to get even," she said the bullet was not meant for her son, a father of two.The pain she says, has never gone away, "my world.... my world just collapsed."She believes all immigrants must be vetted to protect our nation. She will be speaking Friday at a press conference held by families that have been traumatized like her, at 11:30 a.m. at the San Ysidro Port of Entry. 2232

Three UCLA basketball players -- including LiAngelo Ball, brother of Lakers guard Lonzo Ball and son of Big Baller Brand founder LaVar Ball -- could be facing significant prison time if convicted of shoplifting in China, according to a report Tuesday.The trio has been released on bail, Sports Illustrated reported. On Tuesday, ESPN reported Ball and fellow UCLA freshmen Cody Riley and Jalen Hill were arrested in UCLA on charges of shoplifting. UCLA is in China to play its season-opening game against Georgia Tech in Shanghai on Friday."The players are being questioned about stealing from a Louis Vuitton store that is located next to the team's hotel in Hangzhou, where the Bruins had been staying before moving on to Shanghai on Wednesday," ESPN's Jeff Goodman reported.Yahoo Sports contacted a lawyer familiar with the Chinese legal system who said each player could face 3 to 10 years in prison if convicted of shoplifting.Another individual familiar with Chinese law told Yahoo Sports that "Chinese prosecutors enjoy a 99.2 percent conviction rate."Ball, a 6-foot-5 shooting guard, followed in his brother Lonzo's footsteps by committing to play college basketball at UCLA. Lonzo was selected by the Lakers with the second overall pick in the 2017 NBA Draft. 1310