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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The National Weather Service confirmed that two EF-0 tornadoes touched down in Fort Lauderdale Tuesday afternoon.According to the National Weather Service in Miami, one tornado touched down in downtown Fort Lauderdale near Andrews Avenue and NE 5th Street at about 3:34 p.m. The tornado, packing winds of 65 mph, knocked over construction fencing and barriers. A minor tree damage was reported near NE 1st Avenue and NE 4th Street.  The NWS says the tornado touched down south of the Tarpon River in the Rio Vista neighborhood, causing tree damages and minor debris, including trash cans.  637

The political and judicial world were turned upside down on Friday following the death of Justice Ruth Bader Ginsburg. While many questions remain in Washington, like whether President Donald Trump has the votes to replace Ginsburg before the election, one thing is clear: issues will come before the Supreme Court very soon.HEALTH CARE ARGUMENTS IN NOVEMBERWhile election issues are expected, the future of the Affordable Care Act is an issue guaranteed to come up before the Supreme Court soon. A hearing is set to take place one week after the election regarding whether the law can be struck down. Essentially, Republicans from around the country believe that the only reason the Supreme Court upheld the law in 2012 was because the opinion said Congress has the power to tax. Since that time, however, Trump has removed the tax penalty for not having health insurance. The thinking from some conservatives is that since the tax penalty is gone, the entire law can be struck down now, too. WHERE THE COURT STANDS Prior to Ginsburg's death, the general thinking was that the law would still stand. It faced a challenged in 2012, but Chief Justice John Roberts sided with four liberal justices to uphold it. With Ginsburg's passing, there are only three liberal justices on the court. If Roberts joins the liberal justices it would create a 4-4 tie. "If there is a 4-4 split on the court, then no precedent is set and whatever the lower court decided stands," Professor Paul Schiff Berman with George Washington University said. That would mean parts of the Affordable Care Act can be struck down since lower courts have already ruled in that way. If Trump is able to get another nominee on the court before the hearing, it would only make the court more conservative. Berman cautioned though that other conservatives could potentially join the liberals on this case since the lawsuit's legal standing is murky. Still, the future of the Affordable Care Act is in more jeopardy today than it was last Thursday. 2020

The Los Angeles County District Attorney's Office is reviewing a new sexual assault claim against actor Kevin Spacey.The case presented to the D.A.'s office Tuesday, according to The Hollywood Reporter, is the second sexual assault case against the actor.Details of the new case were not immediately provided by the district attorney.The initial case was brought to the D.A. on April 5 by the Los Angeles County Sheriff's Department, though it's unclear which law enforcement agency brought the newest case forward. 528

The Pac-12 has set Sept. 26 as the start of its 10-game conference-only football schedule. The Pac-12 announced three weeks ago it would eliminate nonconference games for its 12 member schools.. The new plan adds an additional cross-divisional game to each team’s slate and moves the conference championship game back two weeks to Dec. 18 or 19. That game was set to be played for the first time at the new NFL stadium in Las Vegas. It will now be hosted by the highest-seeded team.“From the onset of the COVID-19 crisis, we have been committed to prioritizing the health and safety of our student-athletes and all those connected to our athletic programs,” said Pac-12 Commissioner Larry Scott. “The schedule and plans approved today and path to return to competition are subject to public health orders and will be taken in accordance with the health and well-being guidelines developed by our Pac-12 Medical Advisory Committee. The schedule and return to play plans provide for maximum flexibility and the best opportunity to play all fall sports in an environment that prioritizes safety. At the same time, we will continue to evaluate the best available science, data and advice of public health officials as we make decisions and any required adjustments going forward.” 1284

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