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The Ohio State University had its application to trademark "The" tentatively denied by the U.S. Trademark Office on Wednesday. "The applied-for mark appears to be used in a merely decorative manner that would be perceived by consumers as having little or no particular source-identifying significance," the Trademark Office concluded. The Trademark Office will allow Ohio State to alter its application to have the trademark request reconsidered. The application submitted in August was to allow OSU to trademark the use of "The" on clothing using standard characters, without claim to any particular font style, size, or color. 640

The company that administers the SAT college entrance exam is scrapping plans to provide a home version of the test this year, saying it can’t guarantee all students would have access to the needed technology.The College Board announced Tuesday that it’s pausing plans for the remote exam but still hopes to make it possible in the future. Offering the test at home would have required three hours of uninterrupted internet access, the company said.Officials in April said they were 495

The Federal Reserve cut interest rates for the third time this year as the US economy continued slowing amid ongoing trade disputes and weak global growth.The federal funds rate, which affects the cost of mortgages, credit cards and other borrowing, will now hover between 1.5% and 1.75%.It isn't clear whether the move will be enough to head off another rate cut in December, the final meeting of the year. Federal Reserve chairman Jerome Powell is set to speak at a press conference later Wednesday afternoon. 523

The CDC released a report on Friday saying that a rare strain of influenza is particularly severe among children this flu season. According to the CDC, the influenza B virus infection is more common among children and can cause complications, sometimes resulting in deaths. According to CDC figures, 18 deaths among children are attributable to the influenza B strain from September through December. A CDC expert told the Washington Post that despite this year's flu vaccine not being a match with this particular strain of the flu, a vaccine could still be beneficial. “They are close enough so the vaccine offers some protection,” Lynnette Brammer told the 672

The Federal Trade Commission announced a billion settlement with Facebook on Wednesday, resolving a sweeping investigation by regulators into how the company lost control over massive troves of personal data and mishandled its communications with users. It is the largest fine in FTC history — and yet still only about a month's worth of revenue for Facebook.The deal comes amid growing calls in Washington for greater transparency and accountability for technology companies, whose power over social movements as well as personal information has increasingly come to be seen as dangerous by politicians, users, and even one of Facebook's co-founders.Facebook agreed to the deal following years of damaging admissions about the company's privacy practices, such as the inadvertent exposure of up to 87 million users' information to the political analysis firm Cambridge Analytica.The settlement resolves a formal complaint by the FTC alleging that Facebook "used deceptive disclosures and settings" that eroded user privacy, violating a prior agreement Facebook signed with the commission in 2012. Facebook also broke the law, the FTC alleged, by misusing phone numbers obtained for account security purposes to also target advertisements to its users. And the company allegedly deceived "tens of millions of users" by implying that a facial recognition feature on the service had not been enabled by default, when in fact it had."The magnitude of the billion penalty and sweeping conduct relief are unprecedented in the history of the FTC," said Chairman Joseph Simons in a statement. "The relief is designed not only to punish future violations but, more importantly, to change Facebook's entire privacy culture to decrease the likelihood of continued violations."Facebook did not immediately respond to a request for comment.The FTC settlement — which also covers Facebook subsidiaries Instagram and WhatsApp — could set the tone for a wave of further action by policymakers worldwide as they seek to rein in the most powerful players in Silicon Valley.The billion fine is nearly 30 times the FTC's largest-ever civil penalty to date — 8 million, which was levied on Dish Network in 2017 — reflecting the tremendous scale of Facebook's operations, as well as the enormity of its self-admitted mistakes.In addition to the record civil penalty, Facebook also agreed to accept greater oversight of its privacy practices. Under the FTC deal, Facebook's board will form a privacy oversight committee made up of independent members who cannot be fired by CEO Mark Zuckerberg alone. That committee will be charged with appointing still other officials who must periodically and truthfully certify that Facebook is complying with the FTC agreement, or risk being held personally liable. Zuckerberg will also be required to make those same certifications, the FTC said."False certifications would subject Mr. Zuckerberg and the [designated compliance officers] to personal liability, including civil and criminal penalties," Simons said in a statement written jointly with the Commission's two other Republican members, Christine Wilson and Noah Phillips.The FTC also required that regular third-party assessments of Facebook's privacy practices not rely on company materials but instead on the auditor's own fact-finding.The FTC voted 3-2 to approve the settlement, with the agency's two Democrats dissenting because they believed the measure did not go far enough. In dissents, Commissioners Rohit Chopra and Rebecca Slaughter said they believed the fines were far too small, and that the FTC wrongfully gave Zuckerberg and Facebook COO Sheryl Sandberg a pass."Failing to hold them accountable only encourages other officers to be similarly neglectful in discharging their legal obligations," wrote Chopra. "In my view, it is appropriate to charge officers and directors personally when there is reason to believe that they have meaningfully participated in unlawful conduct, or negligently turned a blind eye toward their subordinates doing the same."Other prominent tech critics, including Democratic Sen. Richard Blumenthal of Connecticut and Missouri Republican Sen. Josh Hawley, have said a billion fine would be "a bargain" for Facebook. In an earnings report earlier this year, Facebook said it was setting aside billion to help cover expenses related to the expected penalty. It reported quarterly revenues of billion at the time and its stock rose after it announced the charge, signaling investors were relieved by the probable outcome.For more than a year, Facebook — once the darling of policymakers and a celebrated example of American ingenuity — has lurched from crisis to crisis.This past October, for example, Facebook disclosed that hackers had compromised tens of millions of accounts by exploiting a series of software flaws, culminating in their ability to impersonate users and take over their profiles.The following month, Facebook 4985

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