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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

BEIJING, Jan. 20 (Xinhua) -- China on Thursday announced it had introduced a regulation to better manage state compensation funds. The regulation was signed by Chinese Premier Wen Jiabao Monday and immediately came into effect then.The regulation is aimed to ensure eligible claimants receive state compensation on time and in full.The regulation means governments at all levels must budget for state compensation payouts each year, and if the actual amount of state compensation payouts exceed what is budgeted for, additional funds must be used.The regulation also standardizes the procedure of applying for state compensation.State compensation refers to government pay outs to citizens for damages it has caused them through infringements of their rights.The State Compensation Law of China took effect since 1995.

BEIJING, March 28 (Xinhuanet) -- Google Inc. is working with MasterCard Inc. and Citigroup Inc to develop a technology that could make mobile payments, according to media reports Monday.The new technology named "Nexus S Android" is embedded in Android mobile devices and allows customers to make purchases by waving their smartphones in front of a small reader at the checkout counter.Credit-card reader producer VeriFone Systems Inc, also involved in the new payment service, is developing contact-less devices that could allow people to pay with a wave or tap of credit card or a tap of smartphone.To use the service, holders of Citigroup-issued debit and credit cards must activate a mobile-payment application developed for one current model of Android phones. More models will be coming as the technology advances.Besides mobile payment, consumers would also be able to get targeted ads or discount offers, manage credit-card accounts and track spending through an application on their smartphones.Due to the deliberate design of the technology, customers have no need to worry about the security of their payment information. Nick Holland, a mobile-transactions analyst at Yankee Group, said the new technology is more sophisticated than credit cards with a magnetic stripe.With the coming service, Google is aiming to boost its advertising business by offering retailers more data about their customers and help them target ads and discount offers to mobile-device users near their stores.An insider told that Google was not expected to get a cut of the transaction fees.The service is expected to be released this year. Once released, it will broaden the uses of smartphones for everyday activities—from chatting to emailing to shopping.

BEIJING, March 4 (Xinhuanet) -- Well-educated and well-paid single Chinese women were at the forefront of a boom in travel by the country's women in 2010.According to the 2010 Trend Report of Women's Travel, the amount of travel by Chinese women increased by 20 percent last year, with well-educated and well-paid single women becoming the main force in the tourism market.Travel expenditure per capita by women on the Chinese mainland was 4,300 yuan (5) in 2010, and the 20-percent year-on-year rise was much larger than the 9- percent increase for men.Qunar.com, the world's largest online travel search engine in Chinese, released the report. The Beijing-based site was launched in 2005. According to Dai Zheng, vice-president of Qunar.com, women's growing spending power has led to more of them choosing travel as a way to cosset themselves, especially well-educated and well-paid single women, who travel for relaxation and self-improvement.Zhang Jing, 31, who works for a consulting company in Shanghai and earns nearly 20,000 yuan monthly, spent 15,000 yuan on travel last year, including a trip to the Tibet autonomous region in Southwest China and another to Singapore."Travel not only releases work pressure, but also opens up my horizon on the world. I like to see and experience how others live," said Zhang, who plans to visit Thailand in May with two female friends who are both around 30 years of age."Women are active in all of our travel projects. I definitely feel that it's mostly women who are interested in our products," said Zhao Huijin, who works in the booking center of the E-commerce department of China International Travel Service (CITS).Zhao's remarks to China Daily were echoed by the report, which said more than 65 percent of decisions about travel products and travel expenditure were made by women.In addition, women tended to be more demanding of hotels, and preferred to comment and find fault with hotels. On the forum at Qunar.com, women made nearly 70 percent of the comments on hotels.Women's more active participation in travel means that when the industry's decision-makers develop new travel products they take greater note of women's views about travel.In recent years, products targeted at women have appeared, such as women's hotels, certain hotel floors especially reserved for women, and travel themed around shopping, healthcare and relaxation.Le Meridien, a five-star hotel in Xiamen, Fujian province, set up a floor tailored for women customers in July 2010.Adding to the high quality of certain facilities that women care about most, such as excellent sound insulation, the 32 suites on this floor are also equipped with products especially for women, including fresh fruits, low-calorie food, yoga mats, bath salts, facial masks and hangers for silk clothes."These rooms are warmly appreciated by ladies, and we hope to meet women customers' needs both physically and psychologically through appropriate care," said Wang Yan, assistant manager of the hotel's marketing and communication department.The report also revealed that women's choice of destination is strongly influenced by fashion. They enjoy traveling to scenic spots featured in the latest romantic movies and TV dramas.

BEIJING, May 10 (Xinhuanet) -- Researchers from California, Unated States, found that sexual orientation could play a role in cancer and more gay men are reported being cancer survivors than straight men, according to findings in the journal Cancer online Monday.The researchers found that gay men are 1.9 times more likely than straight men to report having had cancer. They also found that lesbian and bisexual women are more than twice as likely as heterosexual women to report fair or poor health after having cancer.Researchers looked at three years of responses to the California Health Interview survey, which included more than 120,000 adults living in the state.Among other health-related questions, participants were asked if they had ever been diagnosed with cancer and whether they identified as gay, lesbian, bisexual, or straight.Out of 51,000 men, about 3,700 said they had been diagnosed with cancer as an adult. While over 8 percent of gay men reported a history of cancer, that figure was only 5 percent in straight men, a disparity that could not be attributed to differences in race, age or income.About 7,300 out of 71,000 women in the study had been diagnosed with cancer, but overall cancer rates did not differ among lesbian, bisexual, and straight women.Ulrike Boehmer, the study's lead author from the Boston University School of Public Health, said higher rates of human immunodeficiency virus (HIV) may be related to the increased risk of cancer in gay men.However, the findings do not necessarily mean that being gay, lesbian or bisexual increases risk of cancer, said the researcher.

来源：资阳报