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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CARMEL, Ind. -- A 22-year-old man stole a popular English bulldog from a family's yard last year, leading to a social media campaign to try and find him, police say.Reid Albrecht, 22, is accused of stealing a bulldog, named Gus, from a yard in the 3000 block of Hazel Foster Drive. The theft happened in October 2017. During the Carmel Police Department's investigation of Gus' disappearance, multiple people said they remembered seeing Albrecht with a bulldog that matched the description. Albrecht had been telling people he adopted the bulldog from the Humane Society, but neither the Indianapolis nor the Hamilton County Humane Society had a record of him adopting an animal.Albrecht was known to live with his father at a house about 1,000 feet from the victim's house.At the time of his arrest, Albrecht was in jail serving a 180-day sentence for possession of a controlled substance and possession of marijuana. The Facebook page "Gus is Missing" has nearly 1,900 likes, with many people sharing and commenting that they hope Gus will be returned to his home. The page posted the following update Monday: 1144

Capt. John Watkins, whose daughter passed away at 10 months of age from cancer, joins thousands of participants for Oceanside's The IRONMAN triathlon race to raise awareness for childhood cancer.Watkins posted a Facebook message to his daughter, Millie Mae, on Friday saying his heart was heavy as he prepared for the big race."Today marks 10 months. You had 10 full months of life with us on this Earth and we now have spent the same amount of time without you," the post read.-------------------Ironman 70.3Where: Oceanside Harbor; Cost: FreeYou can go out and root for the talented athletes competing in Oceanside's Ironman competition. The public is also welcomed to check out the Ironman Village. 724

Cardi B says she and her husband Offset have broken up.The 25-year-old rapper posted a 42-second video on her Instagram account early Wednesday morning announcing the split."So, everybody been bugging me and everything. And you know, I been trying to work things out with my baby father for a hot minute now," she said."And we're really good friends and you know we're really good business partners and you know, he's always somebody that I run to, to talk to and we got a lot of love for each other, but things just haven't been working out between us for a long time," she added.Cardi went on to say, "And it's nobody's fault. It's just like I guess we grew out of love. But we're not together anymore. I don't know it might take time to get a divorce. And I'm going to always have a lot of love for him because he is my daughter's father and yeah."Cardi and fellow rapper Offset, a member of hip-hop trio Migos, secretly married last September at their home in Atlanta.The couple welcomed their daughter, Kulture Kiari Cephus, in July. 1046

CDC Director Robert Redfield suggested that the coronavirus pandemic could become even more dire in the fall, as the weather gets cold and people head indoors.As part of an interview with WebMD on Wednesday, Redfield said it is imperative to do four things to slow the spread of the coronavirus: Hand washing, social distancing, wearing a mask and avoiding large gatherings.“I’m not asking some of America to do it -- we all have to do it,” Redfield said.And if Americans do not follow these suggestions?"This could be the worst fall, from a public health perspective, we've ever had,” Redfield told WebMD.Redfield’s dire outlook comes as the US continues to top 1,000 coronavirus-related deaths reported on average each day, according to Johns Hopkins University. While as of late Thursday, there have been over 167,000 coronavirus-related deaths in the US, a New York Times analysis of death records throughout the US during the pandemic suggests that the true number of coronavirus-related deaths could be higher.While the seasonal flu is far less deadly than the coronavirus, Redfield hopes the pandemic will inspire more Americans to obtain a flu shot. Getting more Americans vaccinated could reduce the burden facing the health care system this fall.“Please don’t leave this important accomplishment of American medicine on the shelf,” Redfield said. “This is a year that I’m asking people to really think deep down about getting the flu vaccine.”Redfield hopes that the percentage of Americans who take a flu shot increases from 47% to 65% this fall.As for the origins of the pandemic, Redfield said a lack of cooperation with China complicated the US response to the virus. Redfield said the US requested to work with Chinese officials as early as January 3.“I think if we had been able to get in at that time, we probably would have learned quicker than we learned here,” Redfield said. 1903

来源：资阳报