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Tiger Woods is back in action and he might not even be the main event. His partner in the PNC Championship this week is his 11-year-old son Charlie. They are among the 20 teams in the field for a 36-hole scramble that will be on NBC. Is that too young for the bright lights of television? Remember, Woods was 2 when he made his first television appearance on "The Mike Douglas Show." Woods says it's all about enjoying the time together. He says his father didn't push him to play golf, and he won't push his son, either.According to Golf Digest, Tiger and Charlie will compete alongside Justin Thomas and his dad, Mike, at 11:48 a.m. local time Saturday in a two-day scramble event. The third father-son duo joining the group is Tiger's caddie Joe LaCava and his son, Joe LaCava Jr., Golf Digest reported. 814

This stunt has been 10 years in the making. Let's turn worry into wonder and take magic to new heights.  #DavidBlaineAscension, August 31st  only on @YouTube Join me on the ascent: https://t.co/bVy2WU5kvM #youtubeoriginals pic.twitter.com/eke9hZ8zOq— David Blaine (@davidblaine) August 12, 2020 322

The YouTube headquarters where a female shooter wounded three people before apparently taking her own life has more than 1,100 workers and is located in San Bruno, about 13 miles south of San Francisco.Employees there include engineers working on site search, content channels and ad products, according to a website of Google, YouTube's parent company. The workforce also includes sales teams that work with advertisers and content creators who develop programming, the Google website says."An open, airy space makes collaboration a breeze and encourages innovation," the website says in describing the headquarters, which includes a basketball court and a lap pool.YouTube, which was founded in February 2005, quickly became the most well-known of several online video sites. In October 2006 Google said it was purchasing YouTube for .65 billion in stock. 877

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

This Labor Day Weekend, Denver is basking in 90-degree heat. As Labor Day comes to a close, the city could be buried in several inches of snow.Despite the major heat wave sweeping the Rocky Mountains, a cold front is set to sweep across parts of Rockies, bringing freezing cold and even some snow.“A significant change in the weather will occur late Monday into Tuesday,” the National Weather Service said. “Temperatures will plummet behind a strong cold front with rain and snow forming. Snow levels will drop sharply and accumulating snow is likely across the mountains and foothills."The National Weather Service also warned the area for possible power outages due to the snow falling on live vegetation.The weather is just as extreme in Cheyenne, Wyoming. The area is under a red flag warning for possible fires as temperatures will reach the 90s this weekend. By Tuesday, the area could have several inches of snow.The high temperature is expected to drop from 94 this weekend to 37 on Tuesday in Cheyenne. 1019