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While most Republicans have remained silent on Saturday after Joe Biden being was projected to win this week's presidential election, a handful of Republican office holders offered congratulations for Biden. Most notably, Mitt Romney, who voted to impeach Donald Trump, was among the first Republicans to issue a statement. 332

While the race to develop a safe coronavirus vaccine is on, there's new evidence other vaccines could help people survive the virus.A husband and wife professor team from Louisiana State University and Tulane University worked together on research about the MMR vaccine. That stands for measles, mumps and rubella.Most children get the vaccine. It could explain why kids are less impacted by COVID-19.Testing on mice found these kinds of "live" vaccines boosted cells' ability to fight off sepsis.Sepsis is ultimately what's causing organ problems and inflammation in many adults who have contracted the novel coronavirus.“The idea behind it is, if these live attenuated vaccines are inducing the cells that will inhibit or dampen the sepsis, that gives the regular immune response time enough to get rid of the infection,” said Dr. Paul Fidel, a professor at LSU.The results of the "live" vaccine test on mice were undeniable.Researchers also point to what happened on the USS Roosevelt, where more than 1,200 sailors contracted the virus. A few were hospitalized and one died.All U.S. Navy recruits get MMR vaccinations.The professors are starting a grassroots campaign for adults to get the MMR booster.“If we're right, wow you would have the cells that would inhibit or dampen the sepsis if you ever got infected with COVID and if we're wrong, so OK you have a booster for MMR and that can’t hurt you at all,” said Fidel.“I think this concept with live attenuated vaccines inducing this response that controls the inflammation as opposed to targeting the actual viral infection, it’s going to serve as a stop gap measure until we get a real legitimate vaccine developed that’s been shown to be efficacious and safe,” said Dr. Mairi Noverr, a professor at Tulane’s school of medicine.The MMR vaccine theory is being tested on primates now. There's a push for human trials, especially with health care workers and people in nursing homes. 1948

Will Smith will be back sitting on his throne as the Prince of Bel-Air when HBO Max streams the "Fresh Prince of Bel-Air" cast-reunion special on Thursday, Nov. 19.The trailer shows the former castmembers reminiscing about their time on the hit 1990s NBC comedy series at their time and the cultural impact it has had.There was also a tribute to the late actor James Avery, who played Uncle Phil, who died in 2014 due to open-heart surgery complications. 462

Will the iPhone X change your life for the better and usher you into the future, face first? Or is it just another smartphone with a giant screen and a strange little rectangle on top?We've only had the phone since Monday morning. It's more than the few minutes of hands-on time reporters had when the device was launched, but a day is not enough time to fairly review the iPhone X. It's like deciding if you want to marry someone after one blind date.So while we test, tinker and tap this week, here are some first impressions to whet your appetite, presented as yearbook superlatives: 594

When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

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