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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The punter the Packers picked was Alabama's JK Scott who, over his four year career, averaged 45.6 yards per punt, a hangtime of 4.55 seconds and dropped 25 percent of his punts inside the 10 yard line.He was the first punter selected in the draft, of two total selected, and the first punter selected in the NFL draft since 2016.Some other recently drafted punters include all-pros Pat McAfee and Thomas Morestead, but also feature plenty of duds like Brent Bowden, Matt Dodge and Durant Brooks.After the draft, Brian Gutekunst defended his team's punter selection.“The special-teams emphasis was something I wanted to make sure we put a stamp on," he said. “In this particular case we had a player we thought was rare and we decided to go ahead and pull the trigger.” 769

The Senate bill proposes changes to move the U.S. to a territorial system. It also includes a number of anti-abuse provisions to prevent corporations with foreign profits from gaming the system. 194

The storm's wind could be dangerously strong well after landfall, into the night."That's going to knock down a lot of trees, say, in the Tallahassee area, all of these areas inland. It's going to be big problems ... as far as the wind goes, and then coastal storm surge," CNN meteorologist Jennifer Gray said. 309

The ship is docked in San Diego before heading to the next project in the Gulf of California.Norris said the research is critical for a number of scientific topics, including climate change. 190