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There are a lot of mixed feelings about COVID-19 vaccines and why people would or would not take one. However, health experts say we'll need them to achieve herd immunity and get back to a more normal life.“There's really a deep empathy for the hesitancy people are feeling. This is a big deal. It's normal to have questions about what's going on and we just want people to get the information they can to make empowered choices for them and their families, so we can really get back to what matters most for each and every one of us,” said Michelle Hillman, Campaign Development Officer at The Advertising Council.The Ad Counsel is the agency behind decades of important messages like "friends don't let friends drive drunk."Now, they are working on likely one of the most important campaigns of this generation, convincing people to take a COVID-19 vaccine.Right now, it's in the early stages of research and won't roll out on TV, radio and online until early next year when a vaccine is more widely available. But you can expect a lot of different spokespeople from doctors and pharmacists, to athletes and musicians.“The messenger in this case is going to be even more important in some ways than the actual message itself,” said Hillman.There will also be variations of the COVID-19 vaccine campaign to address specific groups, like communities of color. They've been more severely impacted by the virus and tend to have more vaccine hesitancy. So, partnerships in the messaging will be important.“We know that you know these on the community level people are already turning to churches and nonprofits and trusted messengers on issues like health care, hope, inspiration and all of them are really going to have to be messengers on this important campaign to break through to get people the information they need,” said Hillman.According to recent Pew research, only about 60% of adults say they would get a vaccine. Health experts have said we would need likely between 70 and 80 % to get close to herd immunity. 2027

There was a disturbance in the Force at the box office this weekend.Disney and Lucasfilm's "Solo: A Star Wars Story," a prequel film about the origins of Han Solo, made an estimated 1 million domestically for its four-day weekend opening which includes the Monday holiday, according to Disney. That makes "Solo" the smallest opening for a "Star Wars" film since 2002.The number, while being the biggest Memorial Day Weekend debut in the last four years, is also solidly under industry expectations. Initial projections on Tuesday had the film bringing in 0 million to 0 million in North America. Those projections were adjusted down on Friday to 5 million to 5 million.Overall, the film made 8 million worldwide. "Rogue One," Disney's other "Star Wars" spinoff that was coming off the huge success of "The Force Awakens," made 0 million globally for its debut in December of 2016.So even though 1 million is still a solid opening that most film franchises would love to have, success is judged differently for the galaxy far, far away."Anytime the numbers come in lower than projections, there is a feeling of disappointment and the 'Star Wars" brand for better or worse is always subject to lofty box office expectations," said Paul Dergarabedian, senior media analyst at comScore. "That sometimes even puts a film that opens with around 0 million under scrutiny."So what happened? For "Solo," it could be a mixture of things from brand fatigue?(the last "Star Wars" film was just in theaters five months ago) to the film facing more competition in the summer season.The Memorial Day weekend, which has in recent years struggled to get audiences to leave their BBQs and head to the movies, could have also played a factor.So what do the returns for "Solo" mean for the franchise going forward?"The franchise will be fine," Dergarabedian said. "The long wait until 'Episode IX' is actually going to be a good thing for the franchise... a bit of breathing space is needed to build back up the huge excitement that every 'Star Wars' film deserves." 2096

Those in charge of the race for a COVID-19 vaccine are trying to keep the process transparent.“Those checks aren’t just critical to the development of a safe and effective vaccine, although they are, they are also essential to maintaining and inspiring the public trust,” said Ana Mari Cauce, President of the University of Washington.Johns Hopkins and the University of Washington hosted a virtual symposium. Dr Anthony Fauci took part, as did the head of Operation Warp Speed, the public and private partnership overseeing COVID vaccine therapies.He's vowed to resign if political pressure impacts a vaccine being safe and effective.“We expect them to read that or have a first look at their efficacy outcome within the next several weeks,” said Dr. Moncef Slaoui, Chief Advisor for Operation Warp Speed. “Nobody can really say when, but the expectation would be that this would happen between the month of November and December.”There are detailed plans and protocols at some 25 manufacturing sites across the U.S.Independent experts with decades of experience in Ebola, Zika and HIV gave perspective on COVID-19 vaccine trials.“We use 30,000 and if you actually calculate how many is needed for efficacy, most companies would do it around 15,000, but we fortunately have the funding to be able to do larger trials,” said Dr. Larry Corey, a vaccine and infectious disease expert.The experts promised that phase-3 trial data would be publicly vetted during a broadcasted advisory committee meeting.You can see the full symposium on Johns Hopkins University's YouTube page right now. 1592

This isn't the first time Americans have been politically divided. Regardless of who's in the White House and no matter where you stand politically, experts say the only way we unify is to respect one another's opinions and to start listening to each other.Dr. Richelle Moen is a psychologist and therapist. It's her job to help people communicate. She's also an assistant professor at the University of Minnesota Medical School. In therapy, she says two-way conversations are important.“One rule of thumb is that family and friends are more important in the long run than the actual issues,” said Moen. “We’re not going to change the other person. Getting angry or having heated discussions is not going to change anybody’s beliefs or position.”Relationships have faltered. Couples are fighting. Neighbors are angry at one another.“The important part here and the question we should ask ourselves is who are we going to talk about with this and at what time?” said Moen. “So, is talking to Grandpa or Uncle Bob the right person to start with when the kids are around, when they’re so strong, so opinionated and get angry very quickly?”She also says that when you're headed to a gathering, where you know politics will come up, have a plan.“We not only want to know who we’re going to talk to, how we can be respectful and validate what they’re saying and giving our point of view if they want it, but if it starts getting heated or we find ourselves getting more and more intense inside, we need a plan to deep breathe, calm ourself down, and if we can’t, we need to say ‘can we stop this conversation right now.’”This isn't the first time Americans have gone through this.“JFK and Nixon in 1960,” said Capri Cafaro.Cafaro is an executive in residence at American University and a former minority leader of the Ohio Senate. 1960 saw a close election, one that came with a lot of skepticism. But perhaps the most relatable election is that of Bush and Gore in 2000.“It was a notable instance where the person who won the popular vote, in this case Al Gore, is not the person that won the Electoral College and that I think put a lot of people off of government, of politics and trying to reevaluate fairness and ethics in government.”What's driving the divide, Cafaro says, is a growing and ever mounting distrust of everything and of each other.“We’ve created such a polarized narrative over the last few years and these siloed echo chambers of media in many instances because of technology, whether it’s social media being able to cherry pick the type of news you consume,” she said.But she says we can get past it by leading by example, which Moen says is currently not happening.“There’s been some modeling that hasn’t been the greatest. What we know with the political research done back in the 60s, only 12% of ads were negative in 2012, only 14% are positive.”So, now what? Moen says that's up to us. It starts with those holiday family gatherings you're about to have. Listen. Respect each other's opinions. Regulate your emotions. Put politics aside and find common ground. And maybe, just maybe, the next election will be different. But only if we can start our path to repair right now. 3205

This year has been … wild. As many of us look ahead to 2021, it’s probably with a mix of hopefulness and optimism.The Pantone Color Institute, the color authority in the design industry, has revealed that the Color of the Year for 2021 is actually two colors, Ultimate Gray and Illuminating Yellow.“The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, in a press release.“Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit,” Eiseman added.This is the first time a shade of gray has been selected. Next year will be the second time two colors will share the spotlight, the first time was in 2016.Pantone has been selecting a Color of the Year for the last 22 years. The selected color typically influences packaging and product development."Our goal is to engage people in a conversation around color," Laurie Pressman, vice president of the Pantone Color Institute, told CNN. "It has to be organic. It has to be truthful to what's taking place."This color combination already popped up on fashion runways this fall, and will likely be seen on more products, apparel, home furnishings and packaging.They had selected Classic Blue for 2020, as a sense of reassurance as the world moved into a new decade."In retrospect, now we look back at it and think, 'Well, that was a fortuitous choice for the year,'" Eiseman told CNN recently. 1784

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