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RACINE, Wisc. — District Attorney Patricia J. Hanson of Racine County has decided not to bring charges against the Mount Pleasant police sergeant involved in the 174
Subscription clubs for clothing, meals and razors have changed the way people shop. Now Nike is wading into the subscription market for the first time.Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs of sneakers a year for a month, six pairs for a month or 12 pairs for a month. Parents and kids will be able to choose from a selection of around 100 sneakers."This is probably one of the best examples of a major brand taking the attributes of a [direct-to-consumer] digital brand" and linking it to its broader strategy, said Bryan Gildenberg, chief knowledge officer at Kantar Consulting.Nike is targeting time-strapped parents in the suburbs and rural areas who don't live near a shoe store with the program. The company says that dragging young kids to a store every few months to try on sneakers that they will quickly outgrow can frustrate parents. Shopping for kids' shoes online also brings sizing issues and return hassles, the company says."We've discovered a huge pain point for parents around shopping for kids' shoes," Dave Cobban, general manager of Nike Adventure Club, told CNN Business. "This was a great opportunity to experiment with different solutions."Nike started piloting a sneaker club for kids two years ago. It grew to 10,000 members, and Cobban said Nike believes it's ready to unveil the service more broadly.Nike Adventure Club is a key initiative for the company. Forty staffers are working on the concept. The service gives Nike a way to draw parents who are outside of its traditional big-city customer base and build a connection with young kids. Other online styling services and subscription companies such as Stitch Fix, Kidbox and Rockets of Awesome are also fighting to win parents and children in the billion US children's clothing and footwear market.Perhaps more importantly for Nike, its kids' sneaker club allows the company to test out the subscription market and potentially apply it to its adult shoppers.Cobban noted that avid runners need to replace their shoes frequently and he mentioned the possibility of a marathon membership program."We're starting to think about what other athletes have problems that could be very easily solved by a subscription," he said. "This is the beginning of something pretty exciting for Nike." 2437
Summer is in full swing, and with the warmer months comes the mosquitoes. Not only are the small insects pesky, they are considered the deadliest animal in the world, believe it or not. More than 700 million people around the globe get sick from mosquito bites, and more than 700,000 people die from those bites each year."We always see West Nile Virus peaks right after the Fourth of July weekend, because people have been outside and not protecting themselves," says Kylee Grenis, an expert on mosquitoes. Grenis helped us conduct an experiment to find out which bug repellent works the best.We purchased three mosquito traps. We sprayed one trap with DEET. The other with a top rated non-DEET spray called Skin So Soft by Avon. The third trap was a controlled trap with no spray.The traps were hung next to dry ice in a mosquito-infested park."We are going to hang some dry ice near those traps to simulate a human standing and breathing and hopefully that will help attract more mosquitoes to our traps," explains Grenis on the use of dry ice. After an hour, the trap sprayed with DEET had one mosquito. In the Avon-sprayed trap, there were no mosquitos. In the control trap, there were six mosquitos. The sprays kept the mosquitos away.As far as sprays go, Grenis says she still prefers DEET. "It is great at making you invisible to mosquitoes,” she says. “That blocks the receptors so that they can't detect your carbon dioxide signature." But, many consumers fear products with DEET are not safe. "I think a lot of the time people get it confused with DDT,” she explains of Dichlorodiphenyltrichloroethane (DDT), a chemical compound banned in many countries due to the danger it poses to wildlife and the environment.DEET is safe to use and just like the Avon spray, and both sprays are effective in keeping mosquitos away during the summer time months. 1872
SHELTON, Wash. — Trudging through the forest on a brisk, drizzly day, a group of preschoolers dressed in neon yellow outerwear set out to learn, despite being caught in the rain.“We've got to make sure our sleeves are tucked in; our shirts are tucked into our gear so that we stay nice and dry,” Sabrina Green explains. Tucked between two creeks and an old growth cedar forest in Shelton, Washington, is the Squaxin Island Child Development Center.Scientists agree that spending time outdoors is good for you. In recent years, preschools have started education programs that take place all outside, all the time. It’s a trend spreading across the country. Here, in what is known as their "saplings and cedars classroom," teachers focus on social and emotional development, self-regulation and good old-fashioned tree climbing.Even when the weather becomes so challenging that you can’t use traditional books or tools in the classroom, the teachers just adjust their curriculum for the environment.“Academically there's really nothing different,” says outdoor lead preschool teacher Madison Ball. “Where the teachers inside are drawing on paper, we're drawing with sticks in the mud. Where the teachers inside are playing with slime that they made out of glue, we're playing with clay that we harvested from the creek.”According to the 1352
Retired Marine Sgt. John Nelson hiked more than 14 miles and ascended 4,500 feet on Mount Timpanogos — and he did it with a fellow veteran on his back.Nelson and retired Staff Sgt. Jonathon Blank have been friends since serving together 10 years ago in the Marine Corps, 283