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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

TORREY PINES (KGTV) - Two paragliders, one from San Diego and one from Orange County, died after colliding in mid-air and crashing into a cliff Saturday afternoon.It happened near Torrey Pines Gliderport around 2:45 p.m. Police confirmed both paragliders were men. One of the men was 61-years-old and the other man was 43-years-old, officials said. Both of the men were certified .Witnesses sat stunned when they watched the paragliders become intertwined, "I initially heard the collapse of the chute... I heard a collision, and some kind of sound, and looked over and saw two people falling from the sky," Madeline Henderson said."It was spinning but it was like in slow motion and I could see the guy, I don't know what he was trying to do but I felt bad for them," Irene Marquez said from the passenger seat of a car. She said it was her first time at the Gliderport and was traumatized by what she saw.Rescuers have recovered both of the bodies.Witnesses say the paragliders collided mid-air, a chute collapsed, and they spiraled to the ground and hit the cliffs. 1076

The year's race for Kansas governor has the second-largest field since 1908 — seven Republicans and five Democrats are on the ballot.With a field so large, candidates are now paying for more ads on TV and launching bus tours. It's an effort to win your vote for the primary.University of Kansas political science professor Patrick Miller said the crowded field could be the reason why some candidates and their running mates are taking unconventional measures. Specifically, using their own money to self-fund their campaigns."A lot of big donors want to support the party and they don't want to intervene in the primaries," said Miller.Independent Greg Orman has spent 0,000 of his own money on his campaign.Republican Secretary of State Kris Kobach's running mate, Wink Hartman, has given or loaned the campaign more than .5 million."It is bizarrely unusual. Extraordinary unusual," said Miller.The crowded field, Miller said, could also have an impact on how many votes a candidate gets —especially on the Republican side.Gov. Jeff Colyer has launched an ad campaign, warning voters "a vote for [Ken Selzer, Jim Barnett or Patrick Kucera] is essentially a vote for Kris Kobach."These candidates are sometimes referred to as spoiler candidates, who draw votes from a major candidate with similar politics and could cause a strong opponent to consequently win.Miller said this happened in the 2016 presidential election with Jill Stein taking voters away from Hillary Clinton."In the primary you have four or five candidates splitting the vote, who are all generally conservative," he said, agreeing this could give Kobach an advantage. "If you don't like his personality or his controversy, you might go vote for Jeff Colyer, who is less controversial, or Ken Selzer, Jim Barnett or any of the other candidates.As the days get closer to primary day, Miller said to expect more knocks at the door, fliers, ads to air on TV and on the radio and so forth.He said the candidate's final push won't necessarily be about issues but rather their personalities and stylistic differences that separate them from the others."In the primaries, that matters," he said. 2170

There is no price on peace of mind when it comes to protecting your home.But there are a few things you can do to make your property safer for less than .One of the best ways is to put a deadbolt on a side door. Locksmith Jim Lang says that's one fo the first parts of a home burglars try to break into."They don't want to go through the front door and have everyone in the neighborhood see them," he said. Lang said thieves can use a credit card to pry open a door with a basic lock, but a deadbolt costs . He also spends an extra for three-inch nails to make the door stronger, so burglars can't kick it down. Lang also suggested pins to lock sliding glass doors, and a window lock to keep burglars from opening vented windows.La Mesa Police Sgt. Katy Lynch said it's also important to keep the area your front door visible. A peep-hole to see out the door should cost about . The La Mesa police has a free crime prevention program, in which officers will walkthrough homes?giving advice on how to better protect them.  Chula Vista PD does not, but a spokesman says officers attend neighborhood watch and community meetings. 10News has reached out to San Diego Police and the Sheriffs' Department. We will update this story when we hear back.  1310

THOUSAND OAKS, Calif. — Actor Kirk Cameron held a “peaceful protest” against coronavirus pandemic restrictions Sunday, getting together hundreds of people in Southern California to sing Christmas carols.Video shared on Cameron’s Facebook page shows a large crowd, tightly packed without masks, singing carols with musicians at a mall parking lot in Thousand Oaks. At one point, Cameron tilts the camera down to himself and gives a thumbs up. 449

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