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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The man who confronted and helped stop a gunman at a Tennessee Waffle House has released a mini-documentary early Tuesday morning, to mark one month since the attack that left four people dead.James Shaw Jr. released the video on YouTube. It's set to the Drake song "God's Plan," and shows the moments Shaw presented the families of the victims with large checks from a GoFundMe campaign Shaw launched after the shootings. Shaw presented the donations to the families privately last week on the campus of Tennessee State University.Shaw raised more than 0,000 in the online campaign.Shaw is credited with saving lives during the April shooting. He told police he was able to wrestle the gunman's AR-15 away from him. Shaw said in a social media post that the documentary is meant to honor the four victims: DeEbony Groves, Akilah DaSilva, Joe Perez, and Taurean Sanderlin. 913

The Palm Beach County Supervisor of Elections Susan Bucher says she expects to begin the manual recount process at 11 a.m. ET Friday.This comes after a Thursday order from the Secretary of State to complete a manual recount statewide for the Senate race and Agriculture Commissioner's race.Palm Beach County also must complete a manual recount for a State House race.Manual recounts are required when a candidate’s margin of victory is less than .25 percent.However, Bucher said first, they need to complete the machine recount for the Senate race before they can begin the manual recount.She said they have not completed the tabulation process to come up with vote totals for the Senate race to find all the over and under votes.“We just want to get to a place where we should start a manual recount. Right now we’re incomplete and we’re incomplete for various reasons, mostly because there were requirements that we show some duplicated, damaged ballots, and haven’t run those and requirements that we canvass ballots for over and under votes that were duplicated by staff," Bucher said.  "So, we’ve completed that process, but now we have to go run them through our tabulators to get the rest of our over unders.”  They do not have to manually recount every single ballot, only ones considered overvotes or undervotes.An overvote is a ballot in which the voter appeared to vote for more than one candidate in a race, and an undervote is a ballot in which the voter appeared to vote for no candidate in a race.An election worker, along with a representative from each political party, will review the ballots in question. If they cannot agree on the voter’s intent, it will go to the canvassing board.A judge’s ruling will determine the order of the recount races.The results are due by noon on Sunday.  1853

The hurricane that swept ashore in Louisiana less than 24 hours ago has weakened to a tropical depression and is bringing heavy rain to western Mississippi.The National Hurricane Center says maximum sustained winds of what was once Hurricane Delta were clocked at 35 mph at around 10 a.m. local time Saturday. At that time, the storm was centered about 65 miles north-northwest of Jackson, Mississippi, and was moving northeast at 16 mph.Tropical storm-force winds gusts will persist for a few more hours over portions of Mississippi and southeastern Arkansas during the day Saturday.Officials say heavy rainfall will lead to flash flooding and minor river flooding across Lower Mississippi and Tennessee Valleys Saturday and into the Southern Appalachians through Sunday.“Minor to major river flooding will continue across portions of Louisiana and Mississippi through much of the week,” NHC said.Hurricane Delta made landfall as a Category 2 storm in southwestern Louisiana. The center of the storm hit land at 6 p.m. Friday near Creole, with top winds of 100 mph.Around landfall, a National Weather Service water gauge at Freshwater Canal Locks, Louisiana, reported a storm surge inundation of more than 8 feet above ground level. The NHC says water levels will continue to subside along the Louisiana coast Saturday.Delta was the 10th named storm to hit the continental United States this year, breaking a century-old record. 1437

The number of people sick from an outbreak of a gastrointestinal illness, called cyclosporiasis, linked to McDonald's salads is now 507, federal health officials said Thursday.All of the illnesses have been confirmed with lab tests. Twenty-four of those individuals have been hospitalized.The illnesses began between May 20 and July 21, according to the Centers for Disease Control and Prevention.Illnesses have been reported in 16 states. The states are Connecticut, Florida, Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Nebraska, Ohio, South Dakota, Tennessee, Virginia, Wisconsin and New York.The patients in Connecticut, New York, Tennessee and Virginia all purchased their salads while they were visiting Illinois and the Florida patient purchased the suspect salad while in Kentucky, according to the CDC."Epidemiologic evidence indicates that salads purchased from McDonald's restaurants are one likely source of these infections. The investigation is ongoing, and FDA is working to determine the sources of the ingredients that were in common to the salads served at McDonald's," the CDC said.The cyclospora parasite causes intestinal illness in people who consume contaminated food or water. Symptoms can begin a week or more after consuming the parasite. They include diarrhea and frequent, sometimes explosive, bowel movements, according to the CDC. Those who are infected might also experience loss of appetite, weight loss, stomach cramps or pain, nausea, gas and fatigue. Vomiting, headache, fever, body aches and flu-like symptoms can also occur.The illness can last from a few days to a few months, and patients might feel better but then get worse again. Patients can be treated with antibiotics.In July, McDonald's pulled the suspected salad mix from approximately 3,000 locations and switched its supplier.Subsequently, the outbreak investigation found the parasite in a sample of Fresh Express salad mix of romaine lettuce and carrots that had been distributed by the restaurant chain.On July 27, Fresh Express issued a recall for some lettuce that had been supplied to wholesale and institutional customers. 2167