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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ESCONDIDO, Calif. (KGTV) -- An Escondido-based avocado grower is voluntarily recalling avocados sold in bulk due to possible Listeria monocytogenes contamination. Henry Avocado Corporation issued the recall Saturday due to positive test results on environmental samples taken during routine inspection of its packaging facility. So far, there are no reports of illness. The recalled products were packaged at Henry Avocado’s packaging facility and distributed to Arizona, California, Florida, New Hampshire, North Carolina and Wisconsin. Customers can identify the recalled fruit by the “Bravocado” stickers. Henry Avocado organic products do not carry the “Bravocado” label on the sticker. Instead those products are labeled “organic” and include “California” on the sticker.All shipments from the facility are subject to the recall. According to the company, avocados imported from Mexico and distributed by Henry Avocado are not part of the recall. The company said in a news release that it’s contacting all affected customers to make sure the products are removed from shelves. Anyone who purchased the recalled product are urged to discard or return the items for a full refund. Listeria monocytogenes can cause high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea. 1303

ENCINITAS, Calif. (KGTV) - The oldest tree at North County’s San Diego Botanic Garden is finding new life as a work of art.The Eucalyptus cladocalyx was planted 100 years ago at the Encinitas garden. It had to be euthanized last year because it was leaning and posing a threat to visitors, officials said.Artist Erwin Young “Mitch” Mitchell IV took the 30-foot stump and transformed it into a replica of a baobab tree. He expects to be finished this week."The Garden is a wonderful place, not only to visit, but to create such a great endeavor there is fantastic - I appreciate the opportunity," said Mitchell. "It is the first time I have ever changed a tree into another tree. I hope I do the Baobab justice." Mitchell recently completed the "Hodgee Monster" at Lake Hodges, also sculpted from a deceased Eucalyptus tree. See the artwork in progress at the San Diego Botanic Garden. 907

ESCONDIDO, Calif. (KGTV) - An Escondido CrossFit class got quite a nasty surprise when they went outside for their workout, Wednesday. They found human feces.The owner of Boombox CrossFit North, Brittani Ramirez, said she was in shock when she heard over the phone, "I didn't believe her; I was like no, we get dogs back there all the time, like I'm sure it was just a stray dog."When she looked back at their security footage, it showed a man walking up to the back door, wiggling the handle, then walking to the corner of the lot, pulling down his pants and defecating.The footage showed it was 3:30 p.m., just an hour before class started."One of my amazing members Lacey stepped in, she gloved up, got some trash bags, she got some bleach, and Katie, one of my coaches, the two of them handled the business," Ramirez said.A health concern for everyone involved. Ramirez said this isn't her first unpleasant experience with homeless, she said they've been stopping in over the three years Boombox has been open."They walk in and they see it's obviously very different in here but still a lot of them are mentally ill or on drugs so they don't quite understand," Ramirez said before she bought the building, it was a redevelopment center for homeless and convicts. The former facility was there for more than 30 years.Ramirez hopes the city can do something to help them. At the gym, she's planning to lock the gate each day to make sure there is no more unwanted surprises.The Deputy City Manager, William Wolfe, said the city's reunited 50-60 homeless people with their families who are now caring for them. He said he is meeting with local business owners Thursday night to talk about forming a homeless task force. He said the city already has a Quality of Life Team, made up of local leaders to address these issues and seek out solutions. If a business owner has an issue with homeless, Wolfe said they should call him.Ramirez opened Boombox after rediscovering her love for fitness. She played basketball, volleyball and softball in her youth and after having children she wanted to rekindle that fire. Her gym is named after their empowering music that is often flowing through the open doors.Ramirez said the gym is a labor of love, adding members helped her paint the gym and build equipment. 2313

ESCONDIDO, Calif. (KGTV) — Escondido Police say they've arrested one person in connection with a fatal collision that left four people dead last month.Police obtained an arrest warrant for 28-year-old Ashley Rene Williams, of Escondido, on Thursday and took her into custody at her home. Williams has been charged with four counts of murder and gross vehicular manslaughter while intoxicated.Williams is accused of being behind the wheel of a 2014 Mazda 3 that struck and killed four people at San Pasqual Valley Rd. at Oak Hill Dr. just before 8:30 p.m. on May 5, police said.Police say Williams' vehicle was traveling northbound when it hit the group, which included a 33-year-old man, 11-year-old boy, 50-year-old woman, and 10-year-old boy. Police told 10News the boys are brothers and the female victim was their grandmother. The man was believed to have been dating the children's mother, according to police. A GoFundMe campaign for funeral expenses is currently running to help the family.Williams was hospitalized with minor injuries after the crash and initially, police told 10News that alcohol or drugs were not believed to have been a factor.The California Department of Motor Vehicles says Williams was driving on a suspended license during the crash. Her driver’s license was suspended on Feb. 18, 2020, for driving with excessive blood alcohol, according to the DMV. The agency added that she was also involved in a non-alcohol related crash on Dec. 16, 2019. 1483