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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

Facebook says it will flag all ‘newsworthy’ posts from politicians that break its rules, including those from President Donald Trump. CEO Mark Zuckerberg had previously refused to take action against Trump posts suggesting that mail-in ballots will lead to voter fraud. Twitter, by contrast, slapped a “get the facts” label on them. Facebook is also banning false claims intended to discourage voting, such as stories about federal agents checking legal status at polling places. The company also said it is increasing its enforcement capacity to remove false claims about local polling conditions in the 72 hours before the U.S. election. 647

FALLBROOK (CNS) - One person was killed on Interstate 15 near Fallbrook early Saturday morning in a single-vehicle crash that may have involved alcohol, authorities said.California Highway Patrol officers were first alerted to the crash shortly after 5 a.m. when a truck driver reported seeing a damaged car with an injured person inside stop momentarily at the truck scales in Rainbow before continuing on northbound I-15, CHP Officer Mark Latulippe said.Officers called hospitals in Temecula and Murrieta to check if there were any walk-in patients who could have been involved in the crash, and eventually were alerted that apparent victims had turned up at Rancho Springs Medical Center in Murrieta, according to a CHP incident log.One passenger involved in the crash, identified as a 20-year-old man from Winchester, was pronounced dead at the hospital, Latulippe said. Another passenger, a 21-year-old Torrance man, sustained moderate injuries and the driver, a 23-year-old man also from Torrance, was not injured.The driver was arrested on suspicion of drunken driving, Latulippe said.Officers were investigating the circumstances surrounding the incident and determined it occurred on northbound I-15 past state Route 76.Evidence suggested that the car struck a call box, lost control toward the center divider and may have returned to the right shoulder before continuing on the freeway, Latulippe said.Officers asked anyone who may have witnessed the crash to call the CHP Border Communications Center at (858) 637-3800. 1538

ENCINITAS, Calif. (KGTV) - Rare succulents grown along California's coastlines are under attack from poachers. Last week three South Korean nationals were charged with attempting to illegally export to Asia more than 0,000 in live Dudleya succulent plants. Federal authorities say the men pulled the plants out of the ground at remote state parks in Northern California and then brought them to a Vista nursery operated by one of the men. "What your seeing now, which is really detrimental, is that people are actually making so much money off of this stuff in some cases, that they're going out to habitat and just wholesale taking everything, just wreaking havoc," said Tony Gurnoe, Director of Horticulture at San Diego Botanic Garden.Part of the mission at San Diego Botanic Garden is to conserve rare and endangered plants and their ecosystems to preserve biodiversity."The natural world is under a lot of stress right now," says Ari Novy, President & CEO of San Diego Botanic Garden. Novy says the rare California succulents are a coveted treasure in several Asian countries. "Unfortunately in Asia there are a lot of really wonderful plant collectors, but there's a small minority that will go to any length to get plants they don't have, including imperiling plants in the wild and violating the law," said Novy. Two of the defendants have since fled the United States, according to the U.S. Attorney's Office. If convicted on all counts, the defendants face up to 10 years in federal prison.The stolen succulents are now being reestablished in their habitat by California Plant Rescue. 1609

Facebook CEO Mark Zuckerberg has arrived on Capitol Hill. What happens next could be big.Zuckerberg will spend two days answering lawmakers' questions about the powerful social network he helped create more than a decade ago, and whether the company is doing enough to protect users' privacy.It's the first time Zuckerberg will personally sit for questions from Congress, instead of sending a deputy. 408

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