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With baseball, basketball, and hockey back underway, we can say sports are a thing again.The months of March, April, May, and June were difficult on lots of fans who value the role of sports in their lives, but some fans were making out just fine.“For three or four months, sports cards replaced sports as entertainment,” said Mike Fruitman, owner of Mike’s Stadium Sports Cards in Aurora, Colorado. “People were coming in saying, 'Give me a Jayson Tatum card,' and I’m like, 'You know he hasn’t played since March?'”Fruitman has been in business for 29 years and he says the last four years have been the most profitable in his career. That includes when the Broncos won the Super Bowl in 2016.“When there’s a baseball strike. When there’s football, basketball, hockey stoppages, people forget these [sports],” said Fruitman. “They get really disinterested in it. We didn’t have that this time.”For example, Kansas City Chiefs quarterback Patrick Mahomes is one of the most popular sports figures in the world. He was only drafted four years ago, but already has amassed a career that has changed the quarterback position in the NFL. Coming into 2020, one of his rookie cards was trading at ,750.One month into 2020, he won the Super Bowl with the Chiefs, and then in early July, signed the most lucrative deal in sports history: 3 million over the course of 10 years.Only days after he signed that contract, the same rookie card was sold for ,475.“When you buy a card of a player it’s like buying stock in a company,” said Fruitman. "If there’s a tsunami that affects Apple, you’re going to see their stock depreciate one day. If they come out with the iPhone 13 and it’s the best iPhone and it cures whatever, their stock is going to go up, and you’re seeing much of the same thing with sports cards.”"A lot of the cards are selling for a lot more money than game worn jerseys and things like that,” added sports cards guru Rich Mueller. "It’s a commodity.”Mueller is the founder and managing editor of Sportscollectorsdaily.com and tracks market fluctuations in card prices. He says what we are seeing is something unprecedented because people have been so hungry for sports."COVID hit so you have people sitting at home, not going to games, not gambling, not spending money on vacation. EBay is accessible, so [they buy cards],” he said “It’s like nothing I’ve ever seen and I lived through the 90s when there was a baseball card store on every corner.”And it’s not just sports fans buying and selling sports trading cards, but investors who are not interested in sports at all.Consider this: Bol Bol is a rookie basketball player for the Denver Nuggets. In June, before the new NBA season started, his card was trading for less than . Then, a few weeks ago, he posted 15 points, 10 rebounds, and 6 blocks in a scrimmage game, and the price shot up to more than because people wanted to get in on the low prices in case he panned out to be a great player.“The boxes that contain the cards have appreciated,” said Fruitman. “I can’t say every box, but most of them have appreciated by 50 percent, if not 100 percent. Especially basketball. It’s been unreal.” 3184

When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

When a young sperm whale washed up on a beach in southern Spain, scientists wanted to know what killed it. They now know: waste -- 64 pounds of it. Most of it plastic, but also ropes, pieces of net and other debris lodged in its stomach.The discovery has prompted authorities in Murcia, Spain, to launch a campaign to clean up its beaches."The presence of plastic in the ocean and oceans is one of the greatest threats to the conservation of wildlife throughout the world, as many animals are trapped in the trash or ingest large quantities of plastics that end up causing their death," Murcia's general director of environment, Consuelo Rosauro said in a statement.A sperm whale's diet is usually comprised of giant squid. But the 33-foot long mammal that washed up on the beach of Cabo de Palos on February 27 was unusually thin. 839

When you think of infrastructure, you may think of the country’s roads and bridges. But some of America’s airports are in major need of improvements, like New York’s LaGuardia Airport.More than 2 million people take to the skies every single day in the United States, and most domestic travelers fly through LaGuardia—one of the busiest airports in the country.From appearance to efficiency, travelers say they expect more for their tax money.Almost exactly one year ago, New York Gov. Andrew Cuomo announced an million overhaul at the airport, stressing the importance of airport infrastructure as a whole. “You have beautiful airports being built all around the globe--Korea, Munich, Dubi, Hong Kong-- magnificent structures,” says Gov. Cuomo. “And for decades, this nation has done nothing.”The last major airport to be rebuilt in the U.S. was at the Denver International Airport more than 20 years ago. Now, LaGuardia is up next; improvements are already underway and expected to be done by 2021.Travelers say the improvements can’t come soon enough. 1070

White House press secretary Sarah Sanders on Tuesday defended President Donald Trump's silence on allegations leveled against him by porn star Stormy Daniels, maintaining that while the President is a "counter-puncher," he doesn't necessarily punch back at every story.Daniels, whose legal name is Stephanie Clifford, has saturated the news in recent days, after Anderson Cooper interviewed her over her alleged affair with Trump on CBS' "60 Minutes." Trump so far declined to respond to her on Twitter or otherwise, a rarity for a President who rarely holds back.Sanders said even though she has previously described Trump as a "counter-puncher," she didn't say he "punches back on every single topic.""If he did he would probably be addressing a lot of the stories that most of you write every single minute of every single day," Sanders told reporters. "He also has a country to run. And he is doing a great job with that. ... Sometimes he chooses to specifically engage and punch back and sometimes he doesn't."Trump's terse Twitter persona has targeted everyone from Rosie O'Donnell and the cast of Hamilton to his political enemies and one-time friends. But the President has been advised that lashing out on the Daniels story will only make it worse, a tact he is also taking with Karen McDougal, a former Playboy model who recently recounted in a CNN interview the details of what she alleges was a lengthy affair with the then-businessman.Trump has denied both women's claims.Daniels, in her interview with 60 Minutes, alleged that shortly after she tried to sell her story about her alleged affair with the now-President, a man approached her in the parking lot of a fitness center."And a guy walked up on me and said to me, 'Leave Trump alone. Forget the story,' " Daniels said. "And then he leaned around and looked at my daughter and said, 'That's a beautiful little girl. It'd be a shame if something happened to her mom.' And then he was gone."Daniels, as part of a hush agreement, was paid 0,000 by Trump's longtime personal lawyer Michael Cohen days before the 2016 election. Daniels said she was risking a million fine for potentially violating her nondisclosure agreement "because it was very important to me to be able to defend myself."Sanders once again denied the allegations leveled by Daniels, but declined to get into the details of the porn star's allegations or the payoff she received."That is a question you would have to ask the President's attorney," Sanders said. "I certainly cannot speak for him. I can only speak on behalf of the White House."Pushed on the matter, Sanders stood her ground and declined to comment."The President has denied the allegations," Sanders said. "Anything beyond that I would refer you to the outside counsel and his attorney." 2823