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There's a growing number of complaints on social media about a new way to see movies in theaters.MoviePass lets you see a new film every day for just a month. However, members nationwide say they're being dropped from the program for violating terms of service that state, no 3D or premium movies.Many customers are wondering if MoviePass is eliminating members who see too many movies — such as four or five a week."My pass was terminated. They claimed that I had used the pass for premium tickets. [But I] Never [did], I am a rule follower," Deb Tobin said after being asked if she had ever used her pass for a premium movie.MoviePass CEO Mitch Lowe says theaters may have mistakenly sent users to a premium showing.The best way to keep your pass from being terminated is to read the rules and follow them closely.Full MoviePass statement:"A small percentage of MoviePass users were removed from the system, due to violating the terms of service. We diligently review card transactions to prevent fraudulent activity and take our Terms of Service agreement very seriously. If individuals abuse the service, we must take action so that our model continues to be sustainable for everyone. If customers do feel there has been a mistake, they should feel free to reach out to MoviePass customer service via the phone number on the back of their card. We are diligently reviewing all complaints on a case by case basis." 1438
'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526
Thousands are expected to honor Justice Ruth Bader Ginsburg at the Supreme Court building in Washington on Wednesday as her casket arrives for three days of public mourning in the nation's capital.Ginsburg's casket will arrive at the Supreme Court building at 9:30 a.m. ET on Wednesday morning. Ginsburg's family, close friends and colleagues will then attend a private ceremony in the Great Hall of the Supreme Court.Following the ceremony, Ginsburg will lie in repose at the top of the building's grand outdoor staircase and under its iconic portico. Thousands of mourners are expected to pay respects to Ginsburg Wednesday and Thursday.Ginsburg — the second woman ever appointed to the high court — will be the first female justice to lie in repose at the Supreme Court.After two days at the Supreme Court, Ginsburg's casket will be moved to the Capitol Building, where she will be the first woman to lie in state there.Ginsburg will be buried at Arlington National Ceremony in a private ceremony early next week.Throughout her distinguished legal career and nearly three decades on the court, Ginsburg was a tireless advocate for woman's rights and earned celebrity status as "The Notorious RBG" late in life.President Donald Trump has said he will nominate Ginsburg's replacement on Saturday. Senate Majority Leader Mitch McConnell has said the Senate would vote on the nominee ahead of election day on Nov. 3. 1423
There is no defense for the President’s comments tonight undermining our Democratic process. America is counting the votes, and we must respect the results as we always have before. No election or person is more important than our Democracy. https://t.co/BOO2iaTsEf— Larry Hogan (@LarryHogan) November 6, 2020 317
There’s a nationwide debate about whether the U.S. should find ways to get the coal industry back up or train workers for new jobs.In eastern Kentucky, families were rocked by a regional recession when the coal industry took a big hit seven years ago.'Their exact words were, 'Due to the decline in the coal market, we're going to have to let you go,' and suddenly I found myself in a place where I had no idea what to do,” said James Johnson, who was let go in 2014.Johnson, who worked as a coal truck supplier in Pikeville, Kentucky, was left at a crossroad. But Johnson found a way to stay in his hometown.He went from coal to coding."Going on four years later, we're still hanging in here," says Johnson, who learned coding with several other former coal workers.Johnson's story isn't unique. It seems like everywhere you go in Pikeville, people are finding ways to survive, outside of the coal.About 21 percent of mining jobs have been eliminated statewide since 2016, forcing people to explore other industries.After nine years working in the mines, resident Harvey Maynard had to look for a new career after being laid off 10 months ago. His skills brought him to baking!"Right now, it's baking donuts!” says Maynard. “Which is a huge change.”Maynard doesn’t just bake—he even decorates, too."Even as a kid I loved to draw, paint, and color,” says Maynard. “I was always very artistic."New jobs are even moving to the small eastern Kentucky city to help. A new distillery opened one month ago; the owners wanted to build there, specifically to help hire coal miners who were out of work.It was a blessing for people like Michael Preston, who after 16 years of working in the coal industry, decided to go back to school. Preston got his associates in electrical technology, and now, he’s the maintenance manager at Dueling Barrels Distillery. It's a place you look forward to coming every morning,” says Preston. 1950