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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

With hospitals overwhelmed in much of the United States, the number of coronavirus cases jumped to record levels on Friday. The total of confirmed COVID-19 cases reported on Wednesday was 172,000, according to Johns Hopkins University.There were also at least 1,800 coronavirus-related deaths reported in the US in the last 24 hours, according to Johns Hopkins.Friday marked the 11th consecutive day in which there were at least 100,000 new cases reported.The news comes as governors and public health experts throughout the country have pleaded with citizens to wear masks and follow social distancing recommendations. A number of states were looking to re-impose restrictions in hopes of keeping hospitals from filling up with COVID-19 patients.The COVID Tracking Project, a project led by The Atlantic, shows that current coronavirus-related hospitalizations hurdled the 60,000 mark in the US on Tuesday for the first time since the start of the pandemic. The number of people hospitalized with COVID-19 has more than doubled in the last six weeks throughout the US.By Friday, the number of people hospitalized with COVID-19 neared 70,000. 1150

With five months to go until the November election, a unique group of voters could play a pivotal rule in deciding the next president: felons. THE ISSUEA Florida judge recently ruled felons, who have left prison, should not be required to pay fines before they are allowed to vote. Last year, Florida's governor signed a law making it a requirement to vote again. The judge referred to it as a “pay-to-vote system."Florida's governor is appealing the ruling. The issue of what voting rights felons have varies across the country and depends on where the felon resides. Some states, like Maine, allow felons to vote while incarcerated. In the majority of states, felons are automatically allowed to vote after they leave prison. In Iowa, felons aren't allowed to vote at all. Meanwhile in Virginia, their constitution bans felons from voting, but the governor has been using his authority to allow nonviolent felons to vote if they fill out a form.IMPACT ON ELECTIONIt's estimated there are around 1 million potential Florida voters impacted by the legal ruling. Given Florida's swing state status, that is a lot of new voters potentially up for grabs. Florida has 29 electoral college votes. President Donald Trump beat Hillary Clinton by just 112,000 votes in 2016. While the ruling is being appealed, it's unclear if it will be taken up by the Supreme Court before November's election. "I think there is certainly a movement to give people second chances, to let them rejoin the electorate," Julie Ebenstein, an ACLU lawyer who helped argue the case, said. Ebenstein believes this could impact other states in encouraging legal challenges. While Democratic leaders, for the most part, have taken steps to allow more felons to vote in recent years, it is unclear if it helps their party when it comes to elections. A Vox study found felons participate in elections at low rates and traditionally do not favor one party or another in large numbers. FELONS REACT"It's about 50-50 down the line inside," said Barbara Barrick, a Virginia felon, about the political affiliation of those who have served time. Barrick is following the Florida case because she believes felons should be treated equally regardless of the state in which they live. Barrick received her voting rights back in 2018 after the governor of Virginia issued a special order. "When I voted for the first time last November, I felt so real. I put my little sticker on. I was prancing around. I actually cried," Barrick said. 2501

WILMINGTON, Del. — President-elect Joe Biden fractured his foot while playing with one of his dogs, according to the former vice president's doctor.Biden's office says he suffered the injury on Saturday and visited an orthopedist in Newark, Delaware, for an examination Sunday afternoon.A subsequent CT scan “confirmed hairline (small) fractures of President-elect Biden’s lateral and intermediate cuneiform bones, which are in the mid-foot,” according to a statement from his doctor, Kevin O’Connor.O’Connor says Biden will likely be wearing a walking boot for several weeks as his foot heals.The Associated Press reports that Biden was injured while playing with Major, one of his two dogs. The future first family has another dog, Champ, and they say they plan to also get bring a cat into the White House. 817

Widespread flash flooding along small streams, urban areas, and roadways is expected to begin this afternoon into Thursday from far eastern Texas, across Louisiana and Arkansas. This will also lead to minor to isolated moderate freshwater river flooding. #Laura pic.twitter.com/z71y3icU29— National Hurricane Center (@NHC_Atlantic) August 26, 2020 356

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