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We have been committed to a safe RNC convention in North Carolina and it’s unfortunate they never agreed to scale down and make changes to keep people safe. Protecting public health and safety during this pandemic is a priority.— Governor Roy Cooper (@NC_Governor) June 3, 2020 290
With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.” 4395
While restaurants in some states start to open their doors to dine-in customers, bars and nightclubs are still closed in most places. Now, those businesses are getting creative when it comes to connecting with customers."My bar manager called me in the middle of the week saying she just saw a club in L.A. doing a DJ livestream and she said we should do that, too, to keep our customers well connected," said Chris Dauria, owner of Johnny's Hideaway in Atlanta, Georgia.Before COVID-19, Johnny's Hideaway would see up to 700 customers on a Saturday night. Their first virtual DJ livestream several weeks ago drew just as many viewers."It was really cool that 700 people were sitting in their living room or wherever, in their pajamas dancing around to the junk we play every night. That’s pretty cool," said Dauria.Johnny's Hideaway isn't alone. Nightclubs across the country are holding music livestream events, reaching out to their customers on social media and encouraging them to tune in. Stereo Nightclub in Chicago has been livestreaming DJ sessions with more than 33,000 people watching. Marquee nightclub in New York is doing the same."He's in the DJ booth by himself with one of my other DJs taking requests and doing the social media thing like 20 feet away from him. It’s the funniest thing you’ve ever seen," said Dauria. Dauria plans on holding live DJ sessions every weekend until they open their physical doors to dancing customers. "It's been really tough because I have a restaurant license, but we’re primarily known as a dance club. I get hit at least two to three times a day on social media with 'Hey, when are you going to open, don’t worry about COVID, we'll be safe when we dance,' just crazy requests," said Dauria. He says the livestreams are the only way they've been able to connect with roughly 90% of their customers. They have a restaurant in the club, as well, that has opened to diners, but most of their business comes from dancers on the weekends. "I think the one thing I’ve learned from this is, there are a ton of people out there who feel that it's their home away from home. They go there and dance and have a release and I think it’s important so at least by us just doing this four hours a week, there’s a Hideaway out there that’s coming back soon. Whenever it happens, it happens," said Dauria. These clubs are giving customers some happiness and music to dance to even if it's from the couch on Saturday nights. 2470
Typhoon Lekima made landfall in the eastern Chinese province of Zhejiang early Saturday morning, hours after China issued a red alert about the storm.The storm reached China at about 1am local time (1pm Friday ET), according to estimates from CNN Weather.According to the Joint Typhoon Warning Center, Lekima sustained winds of 175 kph (110 mph), making it equivalent to a category 3 hurricane on the Saffir-Simpson Hurricane Scale. Earlier in the week, it had briefly been classified as a "super" typhoon, before weakening somewhat.Southern Zhejiang will be most affected by the winds, but other coastal areas -- including areas north of Shanghai -- are at risk from heavy rain and floods.On Friday morning, China's National Meteorological Center 760
WICHITA, Kan. — A Kansas man has been granted more than .5 million after spending more than 23 years in prison for a double murder he didn’t commit. In addition to the compensation money, Lamonte McIntyre of Kansas City, Kansas, also received a certificate of innocence as part of a resolution of a mistaken-conviction lawsuit filed last year, Attorney General Derek Schmidt 389