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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ESCONDIDO, Calif. (KGTV) -- A 17-year-old was killed early Saturday morning following a hit-and-run in unincorporated Escondido. According to California Highway Patrol, the crash happened on Mesa Rock Road near Mesa Ranch Drive around 12:30 a.m. CHP says the 17-year-old female was standing outside a vehicle parked on the right shoulder having a conversation with four friends. Three of the individuals, including the teen, crossed the road from east to west. As they crossed, CHP says either a white Toyota SUV or a pickup truck speeding northbound struck the teen."The California Highway Patrol Oceanside Area is asking the public for assistance in locating a 2008 to 2012 model year range second generation, Toyota Highlander, pearl white in color. The vehicle will have damage to the right front headlight area and right-side mirror," said CHP Ofc. Mark Latulippe. 877

ESTES PARK, Colo. — The family of 20-year-old Micah Tice, the United States Air Force Academy Preparatory School student missing on Longs Peak near Estes Park, Colorado, criticized the National Park Service during a Friday evening press conference.Benjamin Tice claims that officials with Rocky Mountain National Park, which has suspended the search for the 20-year-old man missing for two weeks in wintry weather, have not done enough to find his son. “Limited searches were conducted and directed by the National Park Service and their search and rescue from November 27 to December 3,” Benjamin Tice said. “A total of six days of boots on the ground.”Micah Tice has been missing for nearly two weeks. He was last seen hiking on Longs Peak in Rocky Mountain National Park on November 24. Rangers found Micah Tice's vehicle at the Longs Peak trailhead the afternoon of November 26.Watch the press conference in the video player below:Benjamin Tice believes his son could have sought shelter in an area the National Park Service has not searched.“Hikers who’ve gone to this non-National Park Service searched zone report that there are numerous shelters that a hiker could be protected from severe weather elements,” he said.Efforts to locate the missing hiker began on Tuesday, November 27, three days after Micah Tice was last seen. Search resources have included ground crews, trained dogs and helicopters. However, Benjamin Tice said his family has been denied access to additional resources in the search for their son.“Despite our family’s pleas with the National Park Service to request assistance from the military, and specifically Fort Carson’s Mountaineering Division, we were repeatedly denied and were told that the National Park Service had sufficient resources,“ he said.In a statement to KMGH, Kyle Patterson, the public affairs officer for Rocky Mountain National Park, detailed the park's efforts in locating the cadet."The search for Micah has continued in severe winter conditions. The number of rescuers in the field beginning the morning of November 27 through Monday, December 3, has been appropriate given the difficulty of the high alpine environment, and the safety of the rescuers," Patterson wrote.Patterson said the park used military assets during the days-long search for Micah, including the mountaineering club from United States Air Force Academy. Patterson said the park was not contacted by Fort Carson to provide assistance.During the Friday press conference, Benjamin Tice pleaded for help from state and federal officials, including President Donald Trump.“President Trump, we plead for your help," Benjamin Tice said. "Secretary Zinke has the ability to request military assistance, and we have thus far not received word that this was formally done, despite verbal understandings that this was done. Secretary Zinke, we plead for your help. Colorado Governor Hickenlooper has the ability to activate National Guard troops to assist with the Micah Tice rescue. Gov. Hickenlooper, we plead for your help. Colorado Governor-Elect Jared Polis has tremendous influence in this area as congressman. Governor-Elect Polis, we plead for your help."Friends of the family and other experienced hikers plan to search the area again this weekend. They say activity from Micah Tice’s cellphone was recorded November 25 around 10,000 feet, the elevation where the weekend search will focus on.The National Park Service suspended their search Tuesday. Officials say they could resume if conditions are favorable. 3620

FALLBROOK, Calif. (KGTV) - An employee at St. Peter the Apostle Catholic Parish in Fallbrook has been suspended after allegations of sexually inappropriate dating app chats were revealed in a video released by a vigilante group that conducts stings to catch suspected predators. 10News is not revealing the name of the employee because he has not been charged with a crime.A spokesperson for the Roman Catholic Diocese of San Diego confirmed the employee's suspension, telling 10News the church pastor called the San Diego County Sheriff's Department to report the employee after seeing the video posted on social media Saturday morning.The video was captured Nov. 21 by a group calling itself the "CC Unit" -- "CC" stands for "Creep Catching." The group has posted more than 60 videos over the past year, including one that led to the court martial of a Camp Pendleton Marine.In an interview with 10News, the group's leader, who asked to be identified as "Ghost," said they create profiles on dating sites. When someone reaches out, the CC Unit decoy claims to be a minor. In this particular case, Ghost claimed to be 14. Ghost said the conversation turned sexual, with the employee asking for nude pictures and eventually a meet-up. When he arrived for the meeting at a grocery store, instead of a 14-year-old boy, he was confronted by several men who were recording on their phones. The video stretches for several minutes as the employee tries to evade the CC Unit. "He was denying we had his pictures, we had his chat logs," Ghost said. "I was like 'OK, if you're so afraid, if you don't know what's going on, why don't you call the police because that's what any normal human being would do?'"Ghost admits that law enforcement does not approve of his actions. Criminal defense attorney Guadalupe Valencia told 10News that vigilante groups make the job of law enforcement harder and can jeopardize criminal investigations and prosecutions. "They can cause this person to maybe go free of prosecution because they mishandled the situation. That's a really big danger," said Valencia. Valencia said the CC Unit members could be opening up themselves to criminal charges or civil liability.Despite the criticism, Ghost said he stands by his actions. "They say it makes it harder for them, but I haven't seen them do as much work as I have done over the past year. I think the slaps on the wrist they (sexual predators) get right now is nothing compared to the embarrassment they go through when I expose them," said Ghost. 2532

ESCONDIDO, Calif. (KGTV) -- A woman was arrested in connection with the death of a man in an Escondido apartment, police said Wednesday.At around 7 p.m. Tuesday, a woman called 911 to report that her roommate was dead in an apartment in the 600 block of N. Quince Street, according to Escondido police.Responding officers arrived to find an unidentified man “unresponsive with obvious signs of trauma,” police said.The man was pronounced dead at the scene.Escondido police added: “The woman who had called 911 was present at the apartment. Officers determined that she lived at the apartment with the deceased man. They have been involved in a dating relationship and she had been recently arrested for domestic abuse charges. She was out on bond after being booked into jail on that previous case.”Amid their investigation, police arrested the woman -- 52-year-old Shelley Reaves -- on suspicion of murder and booked her into the Vista Detention Facility.No other details were released as the incident remains under investigation.Anyone with information on the case is asked to call Escondido police. 1109

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