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Whether you had a gold medal hanging from your neck, were just learning how to stand on a snowboard, or were one of those flustered skiers wondering where all the kids in the baggy pants were coming from, you knew the name “Burton.”Jake Burton Carpenter, the man who changed the game on the mountain by fulfilling a grand vision of what a snowboard could be, died Wednesday night of complications stemming from a relapse of testicular cancer. He was 65.In an email sent to the staff at Burton, CEO John Lacy called Carpenter “our founder, the soul of snowboarding, the one who gave us the sport we love so much.”Carpenter was not the inventor of the snowboard. But 12 years after Sherman Poppen tied together a pair of skis with a rope to create what was then called a “Snurfer,” the 23-year-old entrepreneur, then known only as Jake Burton, quit his job in Manhattan, moved back to Vermont and went about dreaming of how far a snowboard might take him.“I had a vision there was a sport there, that it was more than just a sledding thing, which is all it was then,” Burton said in a 2010 interview with The Associated Press.For years, Burton’s snowboards were largely snubbed at resorts — their dimensions too untested, their riders too unrefined, their dangers all too real — and many wouldn’t allow them to share the slopes with the cultured ski elite in Colorado or California or, heaven forbid, the Swiss Alps.But those riders were a force of nature. And for all their risk-taking, rule-breaking, sidewinding trips down the mountain, they spent money, too. Throughout the last decade, snowboarders have accounted for more than 25% of visitors to mountain resorts in the United States. They have bankrolled a business worth more than billion annually — a big chunk of which is spent on Burton gear.“People take it for granted now,” said Pat Bridges, a longtime writer for Snowboarder Magazine, who has followed the industry for decades. “They don’t even realize that the name ‘Burton’ isn’t a company. It’s a person. Obviously, it’s the biggest brand in snowboarding. The man himself is even bigger.”In 1998, and with Carpenter’s tacit blessing, the Olympics got in on the act, in hopes of injecting some youth into an older-skewing program filled with ski jumpers, bobsledders, figure skaters and hockey players.As the years passed, Carpenter straddled the delicate line between the “lifestyle sport” he’d helped create — one that professed to value fun over winning, losing, money or Olympic medals — and the mass-marketing behemoth snowboarding was fast becoming.“He saw himself as a steward to snowboarding,” Bridges said. “I’m not saying he was infallible, or that he always made the right choices. But at least that was always part of his calculus: ‘What impact is this decision going to have on snowboarding?’”Though Burton is a private company that does not release financials, its annual sales were north of 0 million as of 2015. In addition to the hundreds of retail stores that sell the company’s merchandise, Burton has 30 flagship shops in America, 11 more in Europe and another 11 spread across the Pacific and Asia — a burgeoning market that Carpenter started developing a decade ago, during a time when the IOC was beginning the process of awarding three straight Winter Games to the continent.At a bar in Pyeongchang, South Korea, not far from where snowboarding celebrated its 20th anniversary at the Olympics last year, there was a wall filled with Burton pictures and memorabilia — as sure a sign as any of the global reach of a company that remains headquartered not far from where it was founded in Carpenter’s garage, in Londonderry, Vermont.For all his financial success, folks were always more likely to run into Carpenter wearing a snowsuit than a sportscoat. He was a fan of early morning backcountry rides, and he had to stay in good shape to keep up with some of the company he rode with.Burton sponsored pretty much every big name in the business at one time or another— from Seth Wescott to Shaun White, from Kelly Clark to Chloe Kim.Indeed, it is virtually impossible to avoid the name “Burton” once the snow starts falling at any given mountain around the world these days. The name is plastered on the bottoms of snowboards, embroidered on jackets, stenciled into bindings and omnipresent in the shops around the villages.The Burton U.S. Open, held each winter in Vail on a rider-friendly halfpipe traditionally recognized as the best on the circuit, remains a signature event on the snowboarding calendar.“I had no clue whatsoever that you’d be building parks and halfpipes and that kind of thing,” Burton said in his 2010 interview, when asked about the reach his modest little snowboard had had over the decades. “We’re doing something that’s going to last here. It’s not like just hitting the lottery one day.”His final years were not the easiest.Not long after being given a clean bill of health following his 2011 cancer diagnosis, Carpenter was diagnosed with a rare autoimmune disease, Miller Fisher Syndrome, that left him completely paralyzed for a short time.After a long rehab, he was back on the mountain, and in 2018, he was standing near the finish line to watch White win his third Olympic gold medal.“Jake embraced me and told me how proud he was of me and my career, and I’ll never forget that,” White said late Thursday in 5397

With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

WASHINGTON — In a surprise move, the Federal Reserve cut its benchmark interest rate by a sizable half-percentage point in an effort to support the economy in the face of the spreading coronavirus, or COVID-19. Chairman Jerome Powell noted that COVID-19 “poses evolving risks to economic activity." According to 324

UPDATE: The City of Punta Gorda says its water is safe to drink and for all uses. This comes after the results of further testing of their water. Earlier this week, residents were notified that the water had high levels of chemicals in it, and may not be safe to drink.Original story: PUNTA GORDA, Fla. — There’s a new concern about the safety of the drinking water in Punta Gorda, Florida. Thousands of people received a letter from the city alerting them that the 478

WASHINGTON, D.C. – Republican Sen. Rand Paul has tested positive for COVID-19, the illness associated with the new coronavirus. This makes him the first known U.S. senator to be diagnosed with the virus at the center of the pandemic.Paul’s diagnosis was announced on the Kentucky lawmaker’s Twitter page Sunday. The series of tweets say Paul is “feeling fine” and is in quarantine.Paul’s tweets say he is asymptomatic and was tested out of an abundance of caution due to his extensive travel and events. The lawmaker says he was not aware of any direct contact with any infected person.Paul’s D.C. office began working remotely from home 10 ago, so “virtually no staff” has had contact with the senator.“He expects to be back in the Senate after his quarantine period ends and will continue to work for the people of Kentucky at this difficult time,” the tweets say.Senator Rand Paul has tested positive for COVID-19. He is feeling fine and is in quarantine. He is asymptomatic and was tested out of an abundance of caution due to his extensive travel and events. He was not aware of any direct contact with any infected person.— Senator Rand Paul (@RandPaul) 1172

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