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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

Snapchat says its mapping technology was "vandalized," early Thursday morning as users noted that New York City had been replaced with an anti-Semitic slur.On Thursday morning, social media users began reporting that Snapchat's map function displayed New York City as "Jewtropolis." Screenshots from other apps like CitiBike and StreetEasy were also displaying the slur in the place of New York City.According to Snapchat, the app's "Snap Map" feature relies on third-party mapping technology built by Mapbox. Snapchat says it's "working" to get the issue fixed immediately."Snap Maps" allows Snapchat users to see where their friends are in the world via GPS services. Snapchat users have the option to turn the tracking feature off.  758

SOLANA BEACH, Calif. (KGTV) -- These days, the only person who can keep Kevin and Nicole Noar positive is their one-year-old son, Deklan.Otherwise, they are tormented."We can't sleep," Nicole says. "You go through so many different feelings and then the worst part is the morning because you just wake up and you keep feeling like it's still real. You just want to wake up and feel like it didn't happen and it did."The couple is living a nightmare, just days after they thought they'd achieved the American dream. They're staying with family in Solana Beach at a time they thought they'd have closed on their dream home in Carlsbad, where they hoped to create a happy childhood for Deklan."All of this was for him," Nicole says. "The house, with the yard, with schools, and so he could have a sibling."But instead, their roughly 5,000 down payment for that home, 60 percent of the purchase price, is now in the hands of a hacker in an account in Singapore. The money, which came from prior home ownership and inheritance, was supposed to go to lowering the couple's cost-of-living. Nicole is a nurse and Kevin is a chef, so they hoped to make the move more manageable. "It's literally all the money that we had to get this house so that we could have a low enough mortgage payment that we could afford," said Nicole. Nicole says she started receiving fake emails from a hacker posing as employees at her escrow company and her real estate agent, who was away due to a death in the family. Kevin says the emails were sent with duplicate signatures and addresses that appeared as contacts in their phones when clicked. The Noars are taking specific aim at their escrow company, saying an employee e-mailed them official wire instructions via unsecured email. The instructions did not have account numbers, but the Noars say the hacker got that email, duplicated the document, and sent it back with account numbers to a bitcoin exchange. The couple took that document to the bank, which did not catch the bitcoin clue. After the wire, Nicole called the escrow company she thought she had wired the money to, which says should have triggered them since they never actually sent her instructions. "They called back, they called to tell me what time the notary would be here the next day to sign our loan docs," Nicole said. The couple is now weighing their legal options and therefore asked 10News not to identify the escrow company. They have also contacted the FBI.The FBI says Californians are the biggest target of these kinds of scams. Many escrow companies have warnings saying never to accept wire instructions via e-mail, and to instead call. Another strategy is to forward all emails to the escrow agent, not just hit reply without looking at the address. In 2019, 50,000 Californians fell victim to internet financial scams, losing more than 3 million, the highest number in the U.S, according to the bureau. "Typically, escrow will send the wire instructions to the buyer via some sort of secured email, so be very suspicious if you receive (unsecured) wire instructions from an escrow or title company, especially if the escrow or title company is not the same title company or the same escrow company that you're dealing with," said Mark Goldman, a loan officer at C2 Financial. The Noars have set up a GoFundMe to help make up for the loss. 3366

SPRING VALLEY, Calif. (KGTV) — A 76-year-old woman was arrested on suspicion of intentionally sparking a fire that damaged a portion of an East County strip mall.San Diego Sheriff's deputies were called to a Spring Valley strip mall in the 500 block of Grand Ave. on Tuesday at about 8 p.m. over reports of a possible structure fire.When deputies and fire crews arrived, a woman was found nearby and determined to be a suspect. The woman, identified as Leona Head, is a transient in the Spring Valley area, deputies say.Deputies say Head admitted to starting the fire by trying to extinguish a lit cigar with a bottle of liquid labeled "Clorox." The liquid appeared to be a flammable substance and spread the fire to an electrical box adjacent to a strip mall.The fire spread to the roof of the strip mall before crews with San Miguel and Bonita Sunnyside fire departments were able to put out the fire.The fire damaged the exterior of the building and the electrical box. No injuries were reported.Deputies say Head admitted to setting two other fires ruled as accidental. She was booked into Las Colinas Detention Facility for arson. 1143

ST. PETERSBURG, Fla. — Rapper Lil Wayne has been charged with possession of a firearm by a convicted felon, an offense that carries a potential sentence of up to 10 years in prison.Documents filed Tuesday in Miami federal court say the rapper, whose real name is Dwayne Michael Carter Jr., had a gun and ammunition on Dec. 23 of last year despite knowing he had the previous felony.Authorities say Carter acknowledged owning the gold-plated handgun after his luggage was searched upon arriving in Miami on a private plane."Carter is charged with possessing a gold-plated handgun in his luggage on a private plane," Howard Srebnick, a lawyer for Lil Wayne, said in a statement. "There is no allegation that he ever fired it, brandished it, used it or threatened to use it. There is no allegation that he is a dangerous person. The charge is that because he was convicted of a felony in the past, he is prohibited from possessing a firearm."The rapper is due in court on Dec. 11.Carter's previous conviction came in 2009 when he pleaded guilty to a 2007 charge of illegal possession of a loaded weapon in New York. He served time in jail in 2010 in connection with his conviction. 1186